Asia-Pacific Subscription Video on Demand (SVoD) Market Trends by Region, Country, Competitive Landscape and Forecast

Asia Pacific Svod Market Trends Report Overview

The APAC SVoD market is approaching saturation, especially in developed countries such as Japan and Australia. As the market is becoming increasingly crowded with both local and international players, along with worsened macroeconomic environment, SVoD providers are under pressure to seek for more innovative strategies to adapt to increased competition. Therefore, SVoD providers are adopting a hybrid business model, which incorporates both SVoD and AVoD (advertising-based video-on-demand) subscriptions.

The Asia-Pacific SVoD market research report provides an executive-level overview of the subscription video on demand (SVoD) market, developments, and strategies in Asia-Pacific. This report highlights the main growth drivers in the APAC SVoD market, gives an overview of the regional trends for SVoD players, deep dives into the latest developments in the region, and provides an overview and set of recommendations on the positioning and future growth strategies that different stakeholders can adopt. The report analyzes the key themes and direction of the Asia-Pacific SVoD market. It gives SVoD players and telcos insights into how to navigate the increasingly fragmented SVoD market and identify growth opportunities.

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Asia-Pacific SVoD Market Dynamics

SVoD players are continuously investing in local content to enhance their competence in the market. Local content is becoming increasing important in the APAC market. To gain a competitive edge in the market, SVoD platforms are making significant investments in producing and acquiring local content. In APAC, content such as South Korean dramas, Japanese anime, and Indian Bollywood have great potential.

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Asia-Pacific SVoD Market Trends

To attract new subscribers and gain a competitive edge in the market, several SVoD operators are lowering the rate of mobile-only plans. Furthermore, an increasing number of SVoD players are looking to enhance their content portfolios by providing access to premium sports events and competitions.

To diversify their content portfolios across the region, SVoD players tend to invest in the creation of unique and local content, collaborating with local parties.

Asia-Pacific SVoD Market Segmentation by Countries

The key countries in the Asia-Pacific SVoD market are Australia, India, Malaysia, and Japan. The APAC SVoD market is approaching saturation, especially in developed countries such as Japan and Australia.

Australia: Australian SVoD market is dominated by international players like Netflix, Amazon, and Disney+. The pay-TV penetration rate in the Australian market is projected to continue to decrease from by 2027, due to customer migration from pay-TV to SVoD and free-to-air (FTA) services.

Japan: The SVoD market in Japan is highly competitive, with several major players vying for market shares. Amazon Prime Video is expected to maintain its leading position, with a steady market share around 32%. Furthermore, the cord-cutting trend is expected to persist in the Japanese pay-TV market over the forecast period.

Malaysia: The Malaysian SVoD and pay-TV markets will undergo noticeable changes, driven by the government’s efforts to improve broadband coverage and the changing preference of consumers towards SVoD. The growth of SVoD services is being fuelled by the mobile first trend, coupled with the government’s Twelfth Malaysia Plan, which aims at improving the digital infrastructure to enhance the connectivity across the country.

SVoD Unique Household Penetration in Asia-Pacific, 2022 Vs. 2027

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Scope

It provides an in-depth analysis of the following –

• Section 1: Regional Market Trends and Competitive Dynamics in Asia-Pacific: this section provides context through a discussion of the pay-TV market in Asia-Pacific and identifies the main trends and developments in the Asia-Pacific SVoD market.
• Section 2: SVoD Subscription and Revenue Trends in Asia-Pacific: this section dives deeper into the dynamics of the SVoD market in Asia-Pacific with supporting graphs of market trends
• Section 3: Select Country Reviews: this section examines three SVoD markets, the key players, the key strategies, the market demands, and the future growth trends of the markets.
• Section 4: Key Takeaways and Recommendations: this section provides a summary of key takeaways and recommendations for SVoD stakeholders and a summary of expected market opportunities and growth directions.

Reasons to Buy

• The report offers a comprehensive assessment of the drivers and trends in the SVoD market in Asia-Pacific.
• The report describes the strategies and investments that SVoD players are taking to remain competitive in an increasingly fragmented market, especially in relation to content.
• The report provides an overview of the current strategies pursued by SVoD players and telcos as well as future growth opportunities.
• The report will help SVoD platforms, media companies, telecom executives, governments, and investors craft adapted strategies and policies to seize the opportunities offered by the growing SVoD market in Asia-Pacific.