COVID-19 Impact on Associated British Foods, 2022 Update
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"Company Analysis: Associated British Foods", reports key findings as of 17th February , 2022 based on market analysis and brand diversification by industry and geography.
ABF's adopted measures such as new product launches, expansion in China, and business acquisitions, determine the company’s positive response towards its operating structure, even amid the pandemic uncertainties. The company’s food business delivered growth in FY2021 and projects positive outlook in the quarters ahead.
Scope
– Western Europe accounted for the majority of brand value sales of ABF in 2020.
– ABF is innovating its product offerings to cater the rising consumer demand for healthier products
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