Australia Retail Banking Competitor Benchmarking: Financial Performance, Customer Relationships and Satisfaction
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This report benchmarks the largest retail banks in Australia across a range of financial and customer satisfaction metrics. The report analyzes gains/losses in market share, depth of customer relationships, consumer pain points, and key metrics including NPS, cross-selling, and digital satisfaction.
The Australian retail banking landscape is undergoing significant shifts as digital-first banking, customer engagement, and competitive product offerings redefine the market. The Big Four banks-ANZ, Westpac, NAB, and CommBank-continue to dominate, but smaller banks are gaining traction by providing niche, customer-centric services.
Scope
– ANZ leads with nearly 75% of its customers holding three or more products, while ING lags in credit card penetration (-31 percentage points below average).
– ING leads digital banking usage, with 93% of its customers being digitally active. However, Bendigo and Adelaide Bank struggles despite high satisfaction rates among existing users.
– CommBank retains the highest proportion of customers from childhood, while Bendigo and Adelaide Bank has the most customer acquisitions in the past year.
Key Highlights
- Loyalty rewards are the most important attribute determining net promoter score. Despite this, banks performed worst in this metric.
- Australian banks have done well coming out of the COVID-19 pandemic, with the vast majority having increased their total divisional assets over 2021.
Reasons to Buy
– Develop an understanding of the composition of the Australian retail banking market.
– Learn which banks are succeeding and which are failing across various metrics, ranging from profitability to Net Promoter Score.
– Identify the actionable steps that need to be taken by Australian banks to address their biggest shortcomings.
Bank Australia
Bank of Melbourne
Bank of Queensland
Bankwest
Bendigo and Adelaide Bank
CommBank
ING
NAB
St.George
Suncorp
Westpac
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