Brazil Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Brazil’s economy grew by 2.9% in 2023, supported by steady private consumption, favorable export prospects, and a strong labor market.
b) Beer, the largest category, registered annual volume growth of 1.4% in 2023, whereas cider volume increased annually by 8%, fueled by increased mobility and tourism.
Key Highlights
The beer & cider market grew by 1.1% in 2024. Beer held the largest market share with 99.9% and registered volume growth of 1.1%.
However, cider posted a higher growth rate of 7.4%. This surge in cider can be attributed to consumers seeking new experiences.
Foodservice sales of beer & cider registered a decline in 2024 due to high inflation, which led Brazilians to dine out less frequently.
Sales of zero-alcohol beer registered the highest growth in 2024, reflecting a growing consumer focus on health.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Brazilian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Heineken Brazil
Cervejaria Petropolis
INAB
CRSP
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