Brazil: Demand for Mobile Data Services Remains Strong Amid Challenging Macroeconomic Conditions
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In 2016, Brazil will be the largest telecom services market in Latin America. Disconnections in the pay-TV and circuit-switched markets will affect the growth of the telecom market in Brazil in 2016. Additionally, the challenging macroeconomic situation coupled with additional cuts in mobile termination rates (MTRs) and reductions in fixed circuit-switched tariffs terminating on mobile networks will further impact market growth and operator revenue. With recovery beginning in 2017 and the voice-to-data substitution trend in the mobile segment, growth in the Brazilian telecom market will be mainly driven by the increase in mobile data revenue.
Scope
The top three operators, Vivo, Claro (America Móvil) and Oi, which provide mobile, fixed and pay-TV services, will account for 74.8% of overall service revenue in 2016. In 2015, Vivo concluded the acquisition of GVT, expanding its presence outside its concession area for fixed services and increasing its market share.
Adoption of 3G services will reach its peak during 2016, and will start to decline from 2017 as 3G to 4G/LTE migration intensifies.
Despite Brazil’s challenging economic environment, equipment vendors and software providers have opportunities in select areas in the near term such as operators’ LTE deployments, fiber-optic network rollouts, SDN/NFV opportunities and services geared toward the B2B segment, such as data center and cloud computing, where vendors can leverage network services and management solutions.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the Brazilian telecommunications market, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in the Brazilian communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customers’ demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of Brazil’s telecom market.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Brazil.
Claro
Oi
TIM
Nextel
Sky
Mais AD
Porto Seguro
Datora
Terapar
Algar Telecom
Sercomtel
Correios
Anatel
Telebrás
Embratel
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