Brazil Sports Broadcasting Media (Television and Telecommunications) Market Landscape
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Brazil Sports Broadcasting Media Market Report Overview
The Brazil telecom and pay-TV services market size was $27.4 billion in 2022 and is expected to witness a CAGR of more than 4% during the forecast period primarily driven by increasing demand for mobile and fixed broadband connectivity.
Brazil Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)
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The Brazil sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazil today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.
|Market Size (2022)||$27.4 Billion|
|Key Broadcasters||· Globo (Globo Comunicações e Participações SA)
· Band (Radio e Televisao Bandeirantes)
· The Walt Disney Company
· Warner Bros Discovery (WBD)
|Key Sectors||· TV Services
· SVOD Services
· Mobile Services
· Fixed Broadband Services
|Leading Players||· Vivo
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Brazil Sports Broadcasting Media Market Broadcasters
The key broadcasters in the Brazil sports broadcasting media market are Globo (Globo Comunicações e Participações SA), Band (Radio e Televisao Bandeirantes), The Walt Disney Company, and Warner Bros Discovery (WBD).
Globo (Globo Comunicações e Participações SA): It is part of Grupo Globo (Organizações Globo Participações S.A), the largest media conglomerate in Brazil. In January 2020, Globo became a single company, as the result of the integration of TV Globo, Canais Globo (formerly Globosat), Globo.com, and Gestão Corporativa. It brings together free-to-air TV and 26 pay-TV channels, including all SporTV channels, as well as digital products and services, such as the SVOD platform Globoplay. Sports rights held by Globo include the Olympic Games, FIFA World Cup, CONMEBOL Libertadores, and most Brazilian Campeonato Brasileiro Série A clubs.
Brazil Sports Broadcasting Media Market Analysis, by Broadcasters
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Brazil Sports Broadcasting Media Market Segmentation by Sectors
The key sectors in the Brazil sports broadcasting media industry are TV services, subscription video-on-demand (SVOD) services, mobile services, and fixed broadband services.
Mobile services: Over the next five years, total mobile subscriptions will grow at a decent growth rate with mobile network operators (MNOs) adding more than 43 million subscriptions by 2027. The growth in mobile subscriptions will be driven by expanded 4G and 5G availability across the country, strong growth of M2M/IoT subscriptions, and increased multi-SIM ownership.
SVOD services market: While SVOD take-up has been relatively static in some international markets after the COVID-19 pandemic, SVOD subscriptions continued to grow strongly in Brazil during 2022. However, over the forecast period, SVOD subscription growth will be moderate. The SVOD growth in the market is supported by streaming services producing more local content and the ongoing fixed broadband network expansion by telecommunication operators, leading to increased broadband adoption.
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Brazil Sports Broadcasting Media Market - Competitive Landscape
Some of the leading players in the Brazil sports broadcasting media market are:
Telefonica’s Vivo led the mobile services market in Brazil in 2022. It was followed by America Movil’s Claro and TIM Brazil. GlobalData expects Vivo to keep its market position through 2027, supported by a strong focus on mobile network modernization, and commercialization of data-centric plans. For instance, Vivo partnered with American networking equipment maker Cisco and Japanese information technology company NEC to deploy simplified and automated, 5G-ready IP networks.
Brazil Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)
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Segments Covered in the Report
Brazil Sports Broadcasting Media Sectors Outlook
- TV Services
- SVOD Services
- Mobile Services
- Fixed Broadband Services
- The Brazil Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazil today, with top-level data and detailed forecasts of key indicators up to 2027.
- The report analyses the television, SVOD, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.
Direct-to-home (DTH) satellite will remain the main pay-TV platform in Brazil through to 2027. However, GlobalData expects DTH subscriptions to decline from 5.4 million in 2022 to 4.1 million in 2027
The three most popular SVOD services in Brazil – Netflix, Amazon Prime Video and Disney+ – accounted for 87.0% of the SVOD market in 2022.
5G adoption will result in 5G subscription share rising from 2.3% in 2022 to 9.8% in 2027, driven by investments in 5G networks and 5G device adoption.
Fiber will continue to be the leading residential fixed broadband technology in Brazil over the forecast period. Fiber’s market share will expand from 67.6% in 2022 to 78.3% in 2027.
Reasons to Buy
- This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Brazil television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Brazil pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
- With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
Warner Bros Discovery
Table of Contents
Population and household context
Television services market
SVOD services market
Mobile services market: Handsets
Fixed broadband services market: Residential
Frequently asked questions
What was the Brazil telecom and pay-TV services market size in 2022?
The telecom and pay-TV services market size in Brazil was estimated at $27.4 billion in 2022.
What is the Brazil telecom and pay-TV services market growth rate?
The Brazil telecom and pay-TV services market is expected to witness a CAGR of more than 4% during 2022-2027.
Who are the key broadcasters in the Brazil sports broadcasting media market?
The key broadcasters in the Brazil sports broadcasting media market are Globo (Globo Comunicações e Participações SA), Band (Radio e Televisao Bandeirantes), and The Walt Disney Company.
Which are the key sectors in the Brazil sports broadcasting media market?
The key sectors in the Brazil sports broadcasting media market are TV services, mobile services, SVOD services, and fixed broadband services.
Who are the leading players in the Brazil sports broadcasting media market?
Some of the leading players in the Brazil sports broadcasting media market are Vivo, Claro, TIM, Algar, and Sky among others.
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