Brisbane City Sport Landscape – Analysing City’s Sport Profile, Events and Sponsorships
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In a sport obsessed culture, Brisbane boasts a wide variety of professional sport teams, providing its citizens and sport tourists with professional sport all year round in the AFL, BBL, NRL, NBL, Super Rugby and Super Netball domestic competitions, as well as complimenting this with annual international sporting fixtures, most often held at the Gabba or Suncorp Stadium. Key features of Brisbane's sport market is the high density of Japanese car manufacturers who see the value in investing in the city's sport properties, as well as the high volume of sponsorship deals through public institutions and services, such as universities, regional and state-wide governments.
Scope
This city profile provides an overview of Brisbane's sporting landscape as well as an analysis of the the city's infrastructure and ability to host large scale participation events. Data surrounding venue partnerships and the city's largest deals are included to provide an understanding of the biggest players within Brisbane's sporting ecosystem.
Key Highlights
Brisbane is set to be the host of the 2032 Summer Olympic Games, having been awarded the hosting rights by the IOC in 2021. The city has seen growth in its number of international visitors in recent years with both average tourist spend, and number of overnight stays increasing in the years leading up to the pandemic. The city will be hoping for a strong rebound in this sector in the years that approach the Games, so that the burden on public finances is lessened as the government prepares for a multibillion dollar investment into Brisbane's transport infrastructure.
Reasons to Buy
Uncover the decision making behind Brisbane's biggest sponsorship deals.
Understand the infrastructure behind Brisbane tourism, and how this impacts its ability to host large scale sporting events
Overview of the biggest sporting sides and venues in Brisbane
Brisbane Heat
Cricket Australia
Queensland Reds
Queensland Firebirds
Queensland Bulls
Brisbane Roar
Brisbane Lions
Table of Contents
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