Global Car Rental Market Trends: Regional Analysis and Competitive Landscape

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Published: September 25, 2025 Report Code: GDTT-GT25-01-ST

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GlobalData’s car rental market report provides in-depth analysis of the key market trends that are shaping the future of the car rental market globally. Detailed market insight is provided at a regional level and company profiles for the leading players are also provided.

Scope

This report provides an analysis of the Car rental industry including snapshot, insights into car rentals as per geographic region, key market trends, outlook, leading players.

Key Highlights

The global car rental market was valued at $91.2 billion in 2023. The market is expected to grow at a CAGR of 8.7% during 2024-2027. The tourism industry has been a major contributor to the growth of the car rental market. The car rental market has been experiencing an increasing demand for rental cars due to the rise in international and domestic travel. With the increase in travel, people are looking for more flexible transportation options, and economy rental cars provide a convenient solution.

Reasons to Buy

Understand the key trends in the global car rental industry

This report helps understand the biggest and most promising regional markets for the car rental industry.

Understand the demand-side dynamics within the industry to identify growth opportunities.

Gain an understanding of the outlook for regional markets and learn from existing successes and our recommendations.

Enterprise Holdings
Hertz Global Holdings Inc
Avis Budget Group Inc
Sixt SE
Europcar Mobility Group

Table of Contents

Snapshot

Key Trends

Deals

Key Insights

Outlook

Company Profiles

Appendix

Table

Table 1: Global Car Rental Market Revenue, by Customer Type & Rental Location ($M), 2019-2027

Table 2: Global Car Rental Market Revenue by Rental Sales By Channel, 2019-2027 ($M)

Table 3: How To Read – Vendor Performance Quadrant

Table 4: Key M&A transactions, 2023

Table 5: Leading VF/PE Investors in Car Rental theme, 2023

Figures

Fig 1: Top Three Car Rental Country Markets, 2023 vs 2027

Fig 2: Car Rental Market – Segmentation

Fig 3: Deal Volume: Global Car Rental M&A Deals, 2019-2023

Fig 4: Deal Value: Global Car Rental M&A Deals ($M), 2019-2023

Fig 5: Geographical Distribution: Car Rental Deals (volume in %), 2023

Fig 6: Geographical Distribution: Car Rental Deals (value in $M), 2023

Fig 7: Deal Volume: Global Car Rental VF/PE Deals, 2019-2023

Fig 8: Deal Value: Global Car Rental VF/PE Deals ($M), 2019-2023

Fig 9: Geographical Distribution: Car Rental VF/PE Deals (volume in %), 2023

Fig 10: Geographical Distribution: Car Rental VF/PE Deals (value in $M), 2023

Fig 11: Global Filing/Grant Trends in Car Rental, 2021-2023

Fig 12: Car Rental Patents: Global Trending Sectors by Total Publications, 2023

Fig 13: Geographical Distribution: Car Rental Patents across all Sectors (%), 2023

Fig 14: Top Patent Assignee for Car Rental by Total Publications, 2023

Fig 15: Geographical Distribution: Car Rental Patents across all Sectors by Total Publications, 2023

Fig 16: Total Number of Social Media Posts on Car Rental, 2019-2023

Fig 17: Top Hashtags Mentions by Themes, 2023

Fig 18: Geographies Mentioned with Car Rental on Social Media, 2023

Fig 19: Geographies Mentioned with Car Rental on Social Media (number of posts), 2023

Fig 20: Top Influencers of Car Rental on Social Media

Fig 21: Active Jobs: Car Rental Jobs in all Sectors, 2023

Fig 22: Geographical Distribution: Car Rental Jobs in all Sectors (No. of Active Jobs), January 2024

Fig 23: Geographical Distribution: Car Rental Jobs in all Sectors, January 2024

Fig 24: Global Car Rental Market Size & Forecasts, 2019-2027 ($B)

Fig 25: Global Car Rental Key Companies, 2023

Fig 26: Global Car Rental Share, by Top Five Countries, 2019-2027 (%)

Fig 27: Global Car Rental Top Three Regions, 2019-2027

Fig 28: Global Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 29: Global Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 30: Global Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 31: Global Car Rental Market Estimates ($B) & CAGR (%), By Region (2023 vs 2027)

Fig 32: Rental Car Fleet Size, 2019-2027 (in Millions of Car)

Fig 33: Average Revenue per Day, 2019-2027 (in $)

Fig 34: Average Rental Length, 2019-2027 (in Days)

Fig 35: Number of Rental Days, 2019-2027 (in Million Days)

Fig 36: Number of Rental Occasions, 2019-2027 (in Millions)

Fig 37: Utilization Rate, 2019-2027 (in %)

Fig 38: Car Rental Regional Overview, 2023 & 2027 ($B)

Fig 39: North America Car Rental Market, 2019-2027 ($B)

Fig 40: North America – Key Countries Market CAGR (2024-2027)

Fig 41: North America Car Rental Market Share By Country, 2023 vs 2027 (%)

Fig 42: North America Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 43: North America Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 44: North America Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 45: North America Car Rental Market Rental Car Fleet Size, 2019-2027 (in Thousands of Cars)

Fig 46: North America Car Rental Market Average Revenue per Day, 2019-2027 (in $)

Fig 47: North America Car Rental Market Average Rental Length, 2019-2027 (in Days)

Fig 48: North America Car Rental Market Number of Rental Days, 2019-2027 (in Million Days)

Fig 49: North America Car Rental Market Number of Rental Occasions, 2019-2027 (in Millions)

Fig 50: North America Car Rental Market Utilization Rate, 2019-2027 (in %)

Fig 51: US Car Rental Market, 2019-2027 ($M)

Fig 52: US Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 53: US Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 54: US Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 55: Canada Car Rental Market, 2019-2027 ($M)

Fig 56: Canada Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 57: Canada Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 58: Canada Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 59: Mexico Car Rental Market, 2019-2027 ($M)

Fig 60: Mexico Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 61: Mexico Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 62: Mexico Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 63: Europe Car Rental Market, 2019-2027 ($B)

Fig 64: Europe – Key Countries Market CAGR (2024-2027)

Fig 65: Europe Car Rental Market Share By Country, 2023 vs 2027 (%)

Fig 66: Europe Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 67: Europe Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 68: Europe Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 69: Europe Car Rental Market Rental Car Fleet Size, 2019-2027 (in Thousands of Cars)

Fig 70: Europe Car Rental Market Average Revenue per Day, 2019-2027 (in $)

Fig 71: Europe Car Rental Market Average Rental Length, 2019-2027 (in Days)

Fig 72: Europe Car Rental Market Number of Rental Days, 2019-2027 (in Million Days)

Fig 73: Europe Car Rental Market Number of Rental Occasions, 2019-2027 (in Millions)

Fig 74: Europe Car Rental Market Utilization Rate, 2019-2027 (in %)

Fig 75: UK Car Rental Market, 2019-2027 ($M)

Fig 76: UK Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 77: UK Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 78: UK Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 79: Germany Car Rental Market, 2019-2027 ($M)

Fig 80: Germany Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 81: Germany Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 82: Germany Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 83: France Car Rental Market, 2019-2027 ($M)

Fig 84: France Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 85: France Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 86: France Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 87: Spain Car Rental Market, 2019-2027 ($M)

Fig 88: Spain Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 89: Spain Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 90: Spain Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 91: Italy Car Rental Market, 2019-2027 ($M)

Fig 92: Italy Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 93: Italy Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 94: Italy Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 95: Rest of Europe Car Rental Market, 2019-2027 ($M)

Fig 96: Rest of Europe Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 97: Rest of Europe Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 98: Rest of Europe Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 99: Asia-Pacific Car Rental Market, 2019-2027 ($B)

Fig 100: Asia-Pacific – Key Countries Market CAGR (2024-2027)

Fig 101: Asia-Pacific Car Rental Market Share By Country, 2023 vs 2027 (%)

Fig 102: Asia-Pacific Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 103: Asia-Pacific Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 104: Asia-Pacific Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 105: Asia-Pacific Car Rental Market Rental Car Fleet Size, 2019-2027 (in Thousands of Cars)

Fig 106: Asia-Pacific Car Rental Market Average Revenue per Day, 2019-2027 (in $)

Fig 107: Asia-Pacific Car Rental Market Average Rental Length, 2019-2027 (in Days)

Fig 108: Asia-Pacific Car Rental Market Number of Rental Days, 2019-2027 (in Million Days)

Fig 109: Asia-Pacific Car Rental Market Number of Rental Occasions, 2019-2027 (in Millions)

Fig 110: Asia-Pacific Car Rental Market Utilization Rate, 2019-2027 (in %)

Fig 111: China Car Rental Market, 2019-2027 ($M)

Fig 112: China Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 113: China Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 114: China Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 115: Japan Car Rental Market, 2019-2027 ($M)

Fig 116: Japan Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 117: Japan Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 118: Japan Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 119: South Korea Car Rental Market, 2019-2027 ($M)

Fig 120: South Korea Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 121: South Korea Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 122: South Korea Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 123: Australia Car Rental Market, 2019-2027 ($M)

Fig 124: Australia Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 125: Australia Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 126: Australia Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 127: Indonesia Car Rental Market, 2019-2027 ($M)

Fig 128: Indonesia Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 129: Indonesia Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 130: Indonesia Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 131: Rest of Asia-Pacific Car Rental Market, 2019-2027 ($M)

Fig 132: Rest of Asia-Pacific Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 133: Rest of Asia-Pacific Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 134: Rest of Asia-Pacific Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 135: South & Central America Car Rental Market, 2019-2027 ($B)

Fig 136: South & Central America – Key Countries Market CAGR (2024-2027)

Fig 137: South & Central America Car Rental Market Share By Country, 2023 vs 2027 (%)

Fig 138: South & Central America Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 139: South & Central America Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 140: South & Central America Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 141: South & Central America Car Rental Market Rental Car Fleet Size, 2019-2027 (in Thousands of Cars)

Fig 142: South & Central America Car Rental Market Average Revenue per Day, 2019-2027 (in $)

Fig 143: South & Central America Car Rental Market Average Rental Length, 2019-2027 (in Days)

Fig 144: South & Central America Car Rental Market Number of Rental Days, 2019-2027 (in Million Days)

Fig 145: South & Central America Car Rental Market Number of Rental Occasions, 2019-2027 (in Millions)

Fig 146: South & Central America Car Rental Market Utilization Rate, 2019-2027 (in %)

Fig 147: Brazil Car Rental Market, 2019-2027 ($M)

Fig 148: Brazil Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 149: Brazil Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 150: Brazil Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 151: Argentina Car Rental Market, 2019-2027 ($M)

Fig 152: Argentina Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 153: Argentina Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 154: Argentina Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 155: Chile Car Rental Market, 2019-2027 ($M)

Fig 156: Chile Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 157: Chile Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 158: Chile Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 159: Colombia Car Rental Market, 2019-2027 ($M)

Fig 160: Colombia Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 161: Colombia Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 162: Colombia Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 163: Peru Car Rental Market, 2019-2027 ($M)

Fig 164: Peru Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 165: Peru Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 166: Peru Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 167: Rest of South & Central America Car Rental Market, 2019-2027 ($M)

Fig 168: Rest of South & Central America Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 169: Rest of South & Central America Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 170: Rest of South & Central America Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 171: Middle East & Africa Car Rental Market, 2019-2027 ($B)

Fig 172: Middle East & Africa – Key Countries Market CAGR (2024-27)

Fig 173: Middle East & Africa Car Rental Market Share By Country, 2023 vs 2027 (%)

Fig 174: Middle East & Africa Car Rental Market Size & Forecasts by Customer Type & Rental Location ($B), 2019-2027

Fig 175: Middle East & Africa Car Rental Market Estimates by Rental Sales By Channel ($B) & CAGR (%)

Fig 176: Middle East & Africa Car Rental Market Estimates by Rental Sales By Online Channel ($B) & CAGR (%)

Fig 177: Middle East & Africa Car Rental Market Rental Car Fleet Size, 2019-2027 (in Thousands of Cars)

Fig 178: Middle East & Africa Car Rental Market Average Revenue per Day, 2019-2027(in $)

Fig 179: Middle East & Africa Car Rental Market Average Rental Length, 2019-2027 (in Days)

Fig 180: Middle East & Africa Car Rental Market Number of Rental Days, 2019-2027 (in Million Days)

Fig 181: Middle East & Africa Car Rental Market Number of Rental Occasions, 2019-2027 (in Millions)

Fig 182: Middle East & Africa Car Rental Market Utilization Rate, 2019-2027 (in %)

Fig 183: UAE Car Rental Market, 2019-2027 ($M)

Fig 184: UAE Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 185: UAE Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 186: UAE Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 187: South Africa Car Rental Market, 2019-2027 ($M)

Fig 188: South Africa Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 189: South Africa Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 190: South Africa Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 191: Saudi Arabia Car Rental Market, 2019-2027 ($M)

Fig 192: Saudi Arabia Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 193: Saudi Arabia Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 194: Saudi Arabia Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 195: Morocco Car Rental Market, 2019-2027 ($M)

Fig 196: Morocco Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 197: Morocco Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 198: Morocco Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 199: Egypt Car Rental Market, 2019-2027 ($M)

Fig 200: Egypt Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 201: Egypt Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 202: Egypt Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 203: Rest of Middle East & Africa Car Rental Market, 2019-2027 ($M)

Fig 204: Rest of Middle East & Africa Car Rental Market Size & Forecasts by Customer Type & Rental Location ($M), 2019-2027

Fig 205: Rest of Middle East & Africa Car Rental Market Estimates by Rental Sales By Channel ($M) & CAGR (%)

Fig 206: Rest of Middle East & Africa Car Rental Market Estimates by Rental Sales By Online Channel ($M) & CAGR (%)

Fig 207: Car Rental – Vendor Growth-Innovation Matrix

Fig 208: Research Methodology Steps

Fig 209: Core Objectives of the Market Study

Fig 210: Research Approach

Fig 211: Analysis Flow

Fig 212: Quality Control Flow

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