Charcoal – Ingredient Insights
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Charcoal – Ingredient Insights Report Overview
The demand for activated charcoal is rising. Activated charcoal is made when a heated piece of material, often wood, is oxidized, giving it an increased surface area. Activated charcoal is used in water filters for detoxification and whitening and oral care products. The “Charcoal” ingredient insights research report explores the use of charcoal as an ingredient within FMCG products and the consumer benefits that it has to offer.
By Region Consumers Who Think Charcoal Will Have an Impact on Their Health, 2021
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Charcoal Ingredient Insights - Consumer Trends
Incorporating charcoal into product formulations taps into several consumer trends. The key trends impacting the demand for charcoal are health & wellness, multi-functionality of ingredients, surging demand for natural and organic products, and rise in novel products and experiences among others.
Wellbeing: Post COVID-19 pandemic, consumers have embraced a more holistic approach to health and recognize that well-being is more than just diet and exercise. Consumers are more consciously selecting products and ingredients based on their contribution to overall health and wellness. The wellness-oriented merits of the occasional indulgence are valued, making ‘mindful indulgences’ the new goal for many brands.
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Charcoal – Innovations by Brands
Brands are delving into product innovation using natural ingredients.
L’Oréal Men Expert: In the UK, L’Oréal Paris has launched an Anti-Imperfection Daily Care variety of face cream, under the L’Oréal Men Expert Pure Carbon banner. The product contains “absorbing volcanic minerals” and salicylic acid to hydrate and mattify the skin as well as reduce the appearance of marks. The combination of volcanic minerals and salicylic acid is unique for the category and could interest curious shoppers who pay attention to the ingredients.
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Charcoal – Take-Outs
Charcoal can be used across several different innovation platforms to address key consumer trends. To address well-being and vitality & balance trends, brands can leverage the inherently positive health connotations of charcoal to enhance the permissibility associated with consumption of traditionally indulgent food and drinks. By focusing on health & wellness trends and using natural ingredients such as charcoal, companies can easily target Generation Z, Millennials, Generation X, as well as Boomers.
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Scope
Charcoal – Ingredient Insights Report Overview
The demand for activated charcoal is rising. Activated charcoal is made when a heated piece of material, often wood, is oxidized, giving it an increased surface area. Activated charcoal is used in water filters for detoxification and whitening and oral care products. The “Charcoal” ingredient insights research report explores the use of charcoal as an ingredient within FMCG products and the consumer benefits that it has to offer.
By Region Consumers Who Think Charcoal Will Have an Impact on Their Health, 2021
Buy the Full Report to get a Snapshot of the Charcoal Ingredient Insights Report
Key Highlights
- Charcoal has health benefits that can be leveraged but they need to be clearly communicated to consumers.
- Charcoal offers a naturally derived alternative to other ingredients.
- Using charcoal as an ingredient that colors a product can make it more aesthetically interesting and engaging.
Reasons to Buy
- Understand multiple trends and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
The Man Company
Colgate
Blue Dragon
Eggette. Nabati
Table of Contents
Frequently asked questions
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What are the key trends impacting the demand for charcoal?
The key trends impacting the demand for charcoal are health & wellness, multi-functionality of ingredients, surging natural and organic products demand, and rise in novel products and experiences among others.
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What are the key uses of charcoal in the FMCG industry?
The charcoal is used in water filters for detoxification, whitening and oral care products, and coloring products in the FMCG industry.
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