China Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
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Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in China. This report explores the types of travelers that visit the country as well as a SWOT analysis.
Scope
This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case China.
Key Highlights
- Domestic travel dominates China’s tourist income. Inbound tourism increased between 2009 and 2019 (i.e., pre-pandemic). China is seen as a growing destination market hub that is anticipated to many tourists by 2027.
- According to the analysis conducted by GlobalData, it is projected that group travel will experience significant growth from the year 2022 to 2027. Couples’ travel is projected to experience a significant growth rate, ranking second-highest among all four sections.
- In 2019 as well as 2022, Hong Kong was the top source market for China. On average, travelers from Hong Kong are one of the highest spenders in terms of average spend per day on an international trip, ranking in the top 10 globally according to GlobalData’s Traveler Spending Patterns database.
- The resurgence of inbound business travel is anticipated, with growth numbers being visible as soon as 2023. It is forecasted to reach the pre-pandemic level by 2024 itself, once again making it the largest contributor of all inbound tourists to China.
Reasons to Buy
Obtain a clear and detailed insight into new developments in a highly popular tourist destination.
Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
China Southern Airlines
Air China
Shanghai Jin Jiang
Huazhu Group
Trip.com (CTrip)
Fliggy
Tongcheng Travel
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