Cloud Computing in Film and TV: Strategic Intelligence

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Published: July 04, 2025 Report Code: GDMEDIA-TR-S011-TH

Report Overview
Key Players
Table of Contents

Film and TV companies are investing in cloud computing technologies to scale operations, improve distribution, cost efficiency, and enhance content storage. Film and TV companies are increasing investment into cloud computing initiaves and will continue to do so.

Cloud spending in media will surpass $15 billion in 2028
Cloud computing refers to computing delivered as an online service. It encompasses the provision of IT infrastructure, operating software, middleware, and applications hosted within a data center and accessed by the end-user via the internet. According to GlobalData, the cloud computing market in media will be worth $15.1 billion in 2028, having grown at a compound annual growth rate (CAGR) of 14.1% from $7.8 billion in 2023.

Cloud computing helps with scalability
Cloud computing enables film and TV companies to efficiently scale their operations by providing storage solutions for the vast amounts of content they generate. It allows for flexible resource allocation, reducing the need for physical infrastructure, and supports collaborative workflows among teams, enhancing productivity. Additionally, cloud services enable rapid content delivery to global audiences, ensuring that companies can meet increasing demand without compromising quality or accessibility.

Cloud computing simplifies live broadcasting
Cloud computing can help inexperienced streaming companies manage the complexities of live broadcasting by providing scalable infrastructure and simpler workflows. It enables the creation of content delivery networks (CDNs) and cloud playout systems that can better handle traffic spikes during live events, allowing for the smooth delivery of millions of streams even under varying network conditions. Cloud playouts allow companies to experiment with alternative streaming formats, such as debuting new statistics or multi-camera streams, without investing in new hardware. These streams can help companies personalize their broadcast to specific audience segments and boost engagement. Additionally, by using live cloud production (LCP) techniques, companies can reduce costs related to travel and hardware, with far fewer personnel required on-site during the event.

Cloud-based collaboration tools streamline filmmaking
Cloud-based collaboration platforms enjoy a high adoption rate within the film and TV industry. Many companies that experimented with cloud-based platforms to share files while working remotely during the pandemic have now transitioned their production workflows to the cloud. Specialist cloud vendors continue to add new features to their platforms, such as frame-by-frame playback, secure cloud storage, and camera-to-cloud (C2C) capabilities. These features can help teams streamline production and post-production workflows and enable companies to scale operations globally.

Scope

This report provides an overview of the cloud computing theme and how it will impact the film and TV industry.

The report predicts how cloud computing in film and TV will evolve, including the key challenges it will solve.

It includes selected case studies highlighting who is innovating in film and TV using cloud computing technologies

Key Highlights

Cloud computing refers to computing delivered as an online service. It encompasses the provision of IT infrastructure, operating software, middleware, and applications hosted within a data center and accessed by the end-user via the internet. According to GlobalData, the cloud computing market in media will be worth $15.1 billion in 2028, having grown at a compound annual growth rate (CAGR) of 14.1% from $7.8 billion in 2023.

Reasons to Buy

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.

This report is essential for senior executives at film and TV companies to understand the critical benefits from integrating internet of things technology into their operations. Film and TV companies who fail to implement internet of things solutions will fall behind.

In addition, the report identifies the leading internet of things adopters in film and TV, as well as specialist tech vendors in this space.

Accedo
Accenture
Adobe
Akamai (Linode)
Alibaba
Alphabet
Amagi
Amazon
Apple
Atos
Atome
Autodesk
Backblaze
Baidu
Base Media Cloud
Bending Spoons (Brightcove)
Boomi
Box
Broadcom (Pivotal/Vmware)
Broadcom (VMware)
Canon
Capgemini
Cisco
Cloudera
Cognizant
Comcast
Cornerstone OnDemand
Crossover (Engine Yard)
Datadog
Dataminr
Dell
Deluxe
Descript
Digital Ocean
Dimension
Discord
Dropbox
DXC Technology
Edit Cloud
Epicor
Evercast
Flexera
Flow Capture
Fujifilm
Fujitsu
Grabyo
HCL
Huawei
IBM
IBM (Red Hat)
iQiyi
Infor
Inspur
Informatica
Intuit
ITV
Jamcracker
Kyndryl
Leica
LiquidPlanner
Lumen
Marquis Broadcast
Microsoft
Monday.com
Netflix
Nikon
Nippon TV
NTT Data
Nutanix
OpenText
Oracle
OutSystems
Paramount Global
Panasonic
Paylocity
Prime Focus Technologies
Qvest
Rackspace
Rakuten
RightScale
Salesforce
Salesforce (Heroku)
Salesforce (MuleSoft)
SAP
Scality
ScienceSoft
ServiceNow
Shopify
Singtel
SDVI
TCS
TeamViewer
Tencent
ThoughtSpot
Uscreen
Veeva Systems
Vercel
Vultr
Walt Disney
Warner Bros. Discovery
Wipro
Workday
Xero
Zoom
Zoho

Executive Summary

Players

Value Chain

The Impact of Cloud Computing on Film and TV

Case Studies

The Cloud Computing Timeline

Companies

Sector Scorecard

Glossary

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Cloud Computing in Film and TV: Strategic Intelligence

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