Confectionery Market Opportunities, Trends, Growth Analysis and Forecast to 2029

The global confectionery sector was valued at $209.7 billion in 2024 and will reach $248.5 billion in 2029, at a compound annual growth rate (CAGR) of 1.1%. The Americas and Western Europe were the leading markets for confectionery in 2024, with value shares of 36.6% and 29.2%, respectively. The global confectionery sector is highly competitive, with the top five companies accounting for a combined value share of 41.2% in 2024Mars was the leading company with a value share a value share of 12.7%. In 2024, modern retail led the global confectionery sector with a 64.3% share, supported by the convenience offered by supermarkets, hypermarkets, and ecommerce.

Provides an overview of current confectionery scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions — Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe — highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global confectionery sector, analyzing data from 108 countries. It includes analysis on the following –

Global snapshot: Includes an executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the confectionery sector.

Sector snapshot: The analysis provides a global overview, along with regional and category-level data and analysis. It also includes an overview across five regions—the Americas, Asia-Pacific, Eastern Europe, Middle East and Africa (MEA), and Western Europe—highlighting sector size and evolution, value and volume shares by category, and growth drivers for each region.

Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData’s in-house consumer surveys, and product examples.

Country deep-dive: Provides risk–reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators,

sociodemographic factors, and technological infrastructure. Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2024–29, consumer demographics, and key trends. It also includes regional analysis covering the outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Distribution overview: Provides an analysis of the leading distribution channels in the global confectionery sector in 2024. It covers modern retail, traditional retail, specialist retailer, direct sellers, cash & carries & warehouse clubs, and other distribution channels. Health & wellness analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall confectionery sector at a global and regional level during 2018–23. The analysis includes key health & wellness attributes and consumer benefits driving sales of confectionery products across the five regions in 2023. It also covers the market shares of leading companies offering confectionery products with health and wellness attributes.

Packaging analysis*: The report provides percentage share (in 2024) and growth analysis (during 2024–29) for various pack materials, pack types, closures, and primary outer types based on volume sales of confectionery .

Select industry metrics: The section provides topline statistics and analysis for different datasets—such as patent filings, job analytics, and deals—in the food industry in 2024.

Key Highlights

Growing health concerns and increasing ingredient awareness among consumers are fueling demand for natural and plant-based ingredients in confectionery products. As a result, manufacturers are formulating confectionery roducts using naturally sourced and safe ingredients. Labeling requirements for confectionery products are governed by regulatory bodies around the world, which mandate clear disclosure of ingredients, usage instructions, safety warnings, and manufacturer information. Rising consumer demand for transparency is pushing manufacturers to comply with these standards, ensuring accurate labeling and listing of ingredients.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates