Consumer and Market Insights: Fish & Seafood in Colombia
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Colombia’s Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood category has the largest volume share in 2015 while the Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Expanding upper and middle income consumers will prefer high value added imported and premium brands.
Scope
• Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Fish & Seafood distribution in Colombia.
• The use of Paper & Board is forecast to register the fastest growth among packaging material during 2015-2020
• Antillana Sa, Seatech International Inc and Vitamar Sa are the leading market players in the country
• Limited domestic production and economic recovery will drive the demand for imported Fish & Seafood products in the Colombian market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Seatech International Inc
Vitamar Sa
Antillana Sa
Group Exito
Olimpica
Carulla
and Cencosud
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