Consumer and Market Insights: Fish & Seafood in Egypt
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The Fish & Seafood market in Egypt is led by the Fresh Fish & Seafood (Counter) category in value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish & Seafood – Processed category registered fastest growth during 2012-2015. The market in the country is highly fragmented.
Scope
• Of the six categories analyzed, Ambient Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
• The Fish & Seafood market in Egypt accounted for nearly one-fifth of the Food retail sales in 2014
• The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020
• Private label products had high market penetration of 37.2% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2012-2015.
• Siblou and Samak Seafood are the leading market players in the country
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Samak Seafood
El Kady Fishing Company
Al Fanar
Poseidon & Co.
Ragab Sons
Carrefour
Kheir Zaman and Spinneys
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