Consumer and Market Insights: Fish & Seafood in Israel
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The Fish & Seafood market in Israel will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Ambient Fish & Seafood is the leading category in both value and volume while Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Fish & Seafood products in the country.
Scope
• Fish & Seafood market in Israel will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The Frozen Fish & Seafood category will register fastest growth during 2015-2020
• The Ambient Fish & Seafood category has the largest volume share in the overall Fish & Seafood market
• The Ambient Fish & Seafood category will gain maximum market share during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market
• Rigid Metal is the most commonly used packaging material in the Fish & Seafood market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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