Consumer and Market Insights: Fish & Seafood in Peru
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The large base of young consumers and the growing disposable income of Peruvians will drive the growth in the Fish & Seafood market. The Chilled Raw Packaged Fish & Seafood – Processed is the leading category in value terms, while the Dried Fish & Seafood category is projected to witness fastest growth in both value & volume terms during 2015-2020. Peruvians are preferring value for money products in the market.
Scope
• Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 6.1% during 2015-2020.
• The Chilled Raw Packaged Fish & Seafood – Processed is the leading value category in the Peruvian Fish & Seafood market.
• Hypermarkets & Supermarkets is the leading distribution channel for the overall Fish & Seafood distribution in Peru.
• The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Marino Seafood
San Fernando S.A
Maramar S.A.
Plaza Vea
Wong
Tottus
Vivanda
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