Consumer and Market Insights: Fish & Seafood in Slovakia
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The large base of young consumers and the growing disposable income of Slovakians will drive the growth in the Fish & Seafood market. The Fresh Fish & Seafood (Counter) is the leading category, while the Dried Fish & Seafood category is projected to witness fastest growth in both value & volume terms during 2015-2020. The market also holds a considerable penetration of store brands.
Scope
• Among the six categories analyzed, Dried Fish & Seafood will be the fastest growing value category, registering a CAGR of 3.7% during 2015-2020.
• The Ambient Fish & Seafood category is forecast to gain maximum market share in value terms during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel accounting nearly three-fourth of the overall Fish & Seafood distribution in Slovakia.
• The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020.
• Private label products had high market penetration of 28.6% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Nowaco A/S
Ocean Brands Gp
Coop Jednota Slovensko
Tesco Stores SR
Billa
Lidl Slovenska Republika
Kaufland
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