Consumer and Market Insights: Fish & Seafood in the UAE
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The Fish & Seafood market in the UAE will continue to remain a premium market driven by high per-capita income of the consumers while the presence of a large expatriate population is driving demand for convenient Fish & Seafood products. Fresh Fish & Seafood (Counter) is the leading value category as they are considered to be more nutritious and provide superior taste. However, the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020. Since UAE imports majority of its Fish & Seafood from far-off countries including Norway, Canada, fresh product packaging assumes high importance.
Scope
• A strong economy and a large young population base with rising disposable incomes are driving the Consumer Packaged Goods market in the UAE.
• The Fish & Seafood market is led by the Fresh Fish & Seafood (Counter) category in value terms while the Frozen Fish & Seafood category is forecast to register fastest growth during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel in the Fish & Seafood market in the UAE.
• Premiumization & Indulgence and Fresh, Natural & Pure are the major consumer trends driving the growth of Fish & Seafood market in the UAE.
• Fish & Seafood products with new flavors, variants and better quality will gain demand in future in the country.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Bassamh Marketing Co Ltd
California Garden Products Inc
Century Canning Corporation(Century Pacific Group)
Saba
Al Islami Foods Co
Cascade Marine Foods Uae
Fresh Llc Dubai
Siblou
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