Consumer and Market Insights: Ice Cream in New Zealand
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A large base of young population and low inflation rate is driving the Ice Cream market in New Zealand. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption.On-trade sales account for the highest distribution share of Ice Cream in the country. Fonterra Co-Operative Group Limited and Unilever Plc are the leading players in New Zealand's Ice Cream market.
Scope
– The Ice Cream market in New Zealand is forecast to grow at a CAGR of 3.1% in US$ terms during 2015-2020
– The ‘Take-Home and Bulk Ice Cream’ category accounts for the highest Off-trade & On-trade volume consumption in New Zealand
– On-trade sales account for the majority distribution share across all the categories in New Zealand’s Ice Cream market
– Tip Top is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category in New Zealand
– Prize Off is the most commonly used closure type in New Zealand’s Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Unilever Plc
Emma Jane
The Ice Bar Co
Mondelez International IncBulla Dairy Foods
Cool West Foods
Wildberry Manufacturer
Brent & Tobys
Deep South Ice Cream Company
Emerald Foods
Kiwi Ice Cream Co Ltd
Much Moore
Progressive Enterprises Limited
Rush Munro`s
Talleys Group Limited
Wells Enterprises Inc.
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