Consumer and Market Insights: Spirits in Hong Kong
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The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Hong Kong’s Spirits market is led by the Specialty Spirits category in volume as well as in value terms. Consumers are opting for premium products in the Hong Kong’s Spirits market.
Scope
• The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.
• Hong Kong’s consumers are opting for premium products in the Spirits market.
• On-trade transactions account for the highest distribution share in Hong Kong’s Spirits market.
• Diageo Plc is the leading player in the Liqueurs category.
• The American Whiskey segment is expected to gain share growth within the Whiskey category.
• Screw Top is the commonly used closure type in Hong Kong’s Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Beehive VSOP Brandy
LVMH Moët Hennessy
Louis Vuitton S.A.
Pernod Ricard S.A.
Remy Coitreau Group
Bacardi Limited
Diageo Plc
Ian Macleod Distillers Limited
Davide Campari-Milano S.p.A.
Illva Saronno S.P.A.
Lucas Bols B.V.
Choya Umeshu Co. Ltd.
Kuiji Shan Pai
Nu Er Hong
Ozeki
Pagoda
The Hitejinro Co. Ltd.
Zhejiang Guyue Longshan Shaoxing Wine Co. Ltd.
Brown-Forman Corporation
Grupo Cuervo
Spi Group
The Edrington Group
William Grant & Sons Ltd.
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