Consumer and Market Insights: Spirits in Malaysia
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The Malaysian Spirits market is led by the Specialty Spirits category in volume terms and Whiskey in value terms. While the Gin & Genever category is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for the majority share in distribution in the market. Bacardi Limited is the leading player in the market. Screw Top is the commonly used closure type in the market.
Scope
• The Gin & Genever category is forecast to register the fastest volume growth during 2015-2020.
• The Whiskey category is the largest value category in the Malaysian Spirits market.
• On-trade transactions account for the majority share in distribution in Malaysia's Wine & Spirits market.
• Camino Real is the leading brand in the Tequila & Mezcal category.
• Malaysian consumers are opting for value for money products in the Spirits market.
• Screw Top is the commonly used closure type in the Malaysian Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Chateau Fontpinot
Duncan
Gilbey (Malaysia) Sdn Bhd
LVMH
Pernod Ricard S.A.
Remy Coitreau Group
Vinsprit
Winepak Corporation Sdn Bhd
Yee Yee Company
Bacardi Limited
Diageo Plc
QE London Dry Gin
Lucas Bols B.V.
Hook's Rum Import Co
Amigo Pop
Benison & Co. Ltd.
Bozeman Spirits
LLC
Brown-Forman Corporation
The Edrington Group
William Grant & Sons Ltd.
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