Consumer and Market Insights: Spirits in Portugal
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The Portuguese Spirits Market is being led by the Whiskey category and is also expected to register fastest growth during 2015-2020 in both value and volume terms. Private labels in Whiskey category registered fastest growth during 2012-2015. On-trade transactions account for the highest distribution share in the Spirits market. Pernod Ricard S.A., Diageo Plc and Bacardi Limited are the leading players in the country.
Scope
• The Whiskey category is forecast to register the fastest volume growth during 2015-2020.
• The Whiskey category is the largest value category in the Portuguese Spirits market.
• On-trade transactions account for the highest distribution share in the Gin & Genver category.
• Tres Ochos is the leading brand in the Tequila & Mezcal category.
• Private label penetration in the Portuguese Spirits market remains low.
• Screw Top is the commonly used closure type in Portugal's Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
J&B
Famous Grouse
Cutty Sark
William Lawson's
Drambuie
Dimple
Johnnie Walker
Chivas Regal
Glenfiddich
Cardhu
Jameson
Vat 69
Jack Daniel's
Ballantine's
Logan
Old Parr
Passport
Bushmills
Clan Macgregor
Label 5
Tullamore Dew
Four Roses
Macieira
Constantino
Marquis Senac
Croft
Baron Otard Cognac
Aguardente Velha
Brandy Croft
Neto Costa
Brandy 1920
Courvoisier
Licor Beirao
Baileys
Licor Nacional
Sheridan's
Vice - Rei
Pisang Ambon
Southern Comfort
Gold Strike
Carolans
Marie Brizard
Bols
Domuz
Fernet Branca
Malibu
Albergaria
Brandymel
Safari
Cointreau
São Domingos
Antiqua
3 Medronhos
Eristoff
Smirnoff
Jim Beam
Stolichnaya
Poliakov
Royality
Miss
Polegar Maxibar
Artic
Absolut
Taboo
Moskovskaya
Rodanov
Gordon's
Bombay Sapphire
Bosford
Martin Miller's
Hendrick's
Bulldog
Fifty Pounds
BagaceiraBorba
Tanqueray
Beefeater
The London No. 1
Bacardi
Barceló
Pampero
Cacique
Havana Club
Captain Morgan
Tres Ochos
Sierra
Jose Cuervo
Pingo Doce
Continente
Minipreço
Auchan
Lidl
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