Consumer and Market Insights: Spirits in Singapore
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Singapore's Spirits market is led by the Brandy category while the Tequila & Mezcal category is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for highest distribution share in the Tequila & Mezcal category. Bacardi Limited and Diageo Plc are the leading players in the market. Screw Top is the commonly used closure type in the market.
Scope
• The Spirits market in Singapore is expected to register higher growth in both value and volume terms during 2015-2020 compared to 2010-2015.
• The Brandy category is the largest value category in the Singaporean Spirits market.
• On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.
• Bacardi Limited and Diageo Plc are the leading brands in Rum and Vodka categories.
• The Dark Rum segment is expected to gain share growth within the Rum category.
• Screw Top is the commonly used closure type in Singapore's Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
LVMH
Mohan Meakin Limited
Pernod Ricard S.A.
Remy Coitreau Group
Bacardi Limited
Diageo Plc
Brown-Forman Corporation
Distell Group Limited
Davide Campari-Milano S.p.A.
Illva Saronno S.P.A.
Lucas Bols B.V.
Mast-Jägermeister Se
Societe Des Produits Marnier Lapostolle Sa
William Grant & Sons Ltd.
Grupo Cuervo
Russian Standard Corporation
Sazerac Company Inc.
Spi Group
The Edrington Group.
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