Consumer and Market Insights: Spirits in the Philippines
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The Filipino Spirits market is forecast to register high growth rate during 2015-2020 owing to fast growing economy and a large base of young population in the country. The market is led by the Brandy category while the Specialty Spirits category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc and Ginebra San Miguel Inc. are the leading players in the Filipino Spirits market.
Scope
• The Filipino Spirits market is forecast to grow at a CAGR of 5.2% in value terms during 2015-2020.
• The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.
• The Filipino consumers are opting for value for money products in the Spirits market.
• The Rum category is expected to record maximum gain in market share during 2015-2020.
• On-trade transactions account for the highest distribution share in the Gin & Genever category.
• Screw Top is the commonly used closure type in the Filipino Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Bodegas Williams & Humbert
Emperador Distillers Inc.
Ginebra San Miguel Inc.
LVMH Moët Hennessy Louis Vuitton S.A.
Stock Spirits Group
Canterbury
Diageo Plc
Robert A Merry & Co Ltd
Shaker Srl
Bacardi Limited
Pernod Ricard S.A.
Tanduay Distillers Inc.
Destileria Limtuaco & Company Inc.
Grupo Cuervo
Tequilas Del Señor
S.A De C.V.
Asahi Breweries Ltd.
Bardinet S.A.S
Brown-Forman Corporation
Clan Murray Ltd
The Benriach Distillery Company Limited.
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