Consumer Ecommerce Habits and Payment Methods – Trends and Opportunities

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Consumer Ecommerce Habits and Payments Method Report Overview

Consumers from Europe and Southeast Asia tend to shop online more frequently than consumers in other regions. In Asia-Pacific, growing internet and smartphone penetration is leading to a rapidly growing ecommerce market, while European consumers can generally use ecommerce to purchase goods from across the continent due to free trade in the EU. Food and drink, clothing and footwear, and health and beauty goods are purchased online most often, while travel, accommodation, and financial products are the most expensive of those bought online. These differences drive different payment choices for consumers when making online purchases.

The “Consumer Ecommerce Habits and Payments Method” report analyzes the online shopping habits of consumers, looking at where in the world consumers regularly shop online, the specific types of goods bought online, and the average price paid by consumers. The report also delves into some of the leading payment methods used by consumers. Furthermore, it investigates the drivers behind these choices, as well as the types of goods/services purchased using each payment method. Additionally, the report looks at BNPL services, including regions and countries in which they are used more often as well as reasons why consumers use them. It also examines the average spend by consumers using BNPL as well as a brief analysis of the top competitors.

Critical Success Factors ·       Consumer-centric payment solutions

·       Establishing strong relationships with merchants

·       Localized and flexible payment options

Key Categories of Online Purchase ·       Food and Drink (Groceries)

·       Clothing and Footwear

·       Food and Drink (Takeaways)

·       Health and Beauty

·       Travel (Inc. Public Transport)

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Consumer Ecommerce Habits and Payments Method – Critical Success Factors

Some of the critical success factors involved in the consumer ecommerce habits are consumer-centric payment solutions and establishing strong relationships with merchants. Furthermore, localized, and flexible payment options is one of the factors, among others.

  • Consumer-centric payment solutions: Consumers are looking for payment methods that are fast, frictionless, and secure. The rise of one-click payments, digital wallets, and contactless payments reflects this need. Merchants must be able to offer a wide variety of payment methods for consumers to use the one they find most convenient. This will help to improve completion rates and increase customer satisfaction in the checkout process.
  • Establishing strong relationships with merchants: Seamless integration through application programming interfaces (APIs) and software development kits (SDKs) will help merchants present customers with all the payment options they need at the right time. Providers that can assist merchants in offering a variety of payment methods are likely to be in higher demand. Custom payment options can also help deepen the relationship between provider and merchant.

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Consumer Ecommerce Habits and Payments Method- Categories of Online Purchase

The key categories in which consumers are making an online purchase are food and drink (groceries), clothing and footwear, food and drink (takeaways), health and beauty, travel (inc. public transport), and entertainment (concerts, etc.), among others. In 2024, food and drink (groceries) was the leading category contributing majorly for the online purchases.

Consumer Ecommerce Habits and Payments Method Analysis by Categories, 2024 (%)
Consumer Ecommerce Habits and Payments Method Analysis by Categories, 2024 (%)Buy the Full Report for More Category Insights into the Consumer Ecommerce Habits and Payments Method
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Scope

Mobile wallets are the most popular payment method used by consumers around the world.

Credit cards are particularly popular payment methods for accommodation and travel purchases.a

Two thirds of purchases made using BNPL services cost $150 or less.

Key Highlights

  • Mobile wallets are the most popular payment method used by consumers around the world.
  • Credit cards are particularly popular payment methods for accommodation and travel purchases.

Reasons to Buy

  • Ascertain how frequently consumers purchase goods online and how much they spend a month.
  • Determine how frequency and price of purchases dictate the payment methods consumers value.
  • Identify the leading BNPL markets across the world.
  • Discover why consumers use BNPL services and which providers they prefer.

Klarna
PayPal
Afterpay
tabby
SPayLater
Amazon Pay Later
Mercado Credito
Atome

Table of Contents

Table of Contents

1. Executive Summary

2. Online Shopping Habits

3. Frequent payment methods

4. Buy Now Pay Later

5. Appendix

Frequently asked questions

Consumer Ecommerce Habits and Payment Methods – Trends and Opportunities standard reports
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