Top Trends in Consumer Health Market Overview, Key Trends and Case Studies

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Top Trends in Consumer Health Market Report Overview

The consumer health market size was valued at $154.13 billion in 2021. The market will grow at a CAGR of more than 3% between 2021 and 2026. Growing demand for more hygienic products is influencing the product choices. As a result, manufacturers in the consumer health sector have been introducing a variety of long-term strategies to differentiate themselves in an ever more competitive market.

Consumer Health Market Outlook 2021-2026 ($ Billion)

Consumer Health Market Outlook 2021-2026 ($ Billion)

The consumer health market research report analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. It also gives insights on valuable strategic take-outs to help direct decision-making and inform new product development.

Market Size 2021 $154.13 billion
CAGR (2021–2026) >3%
Key Regions North America, Asia, West Europe, East Europe, Latin America, Australasia, Middle East & North Africa, and Africa
Key Categories Traditional Medicines, Vitamins & Minerals​, Cough & Cold Preparations, Analgesics​, Medicated Skin Products, Indigestion Preparations​, Topical OTC Medicines, Plasters and Bandages​, First Aid Kits,​ and Other OTC Healthcare Products
Key Deal Types Capital Raisings, Mergers & Acquisitions, and Strategic Alliances
Key Players GSK, Novartis, Bayer, Morilabo, Sulo, Popmask, Onyx, Recamier, Smart for Life, BetterYou, and Bullrich
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Top Consumer Health Market Trends

The key trends in consumer health are sanitation is safety​, precision nutrition,​ minimizing waste,​ natural-first,​ and mood-maker ingredients​.

Sanitation is Safety: Concern for hygiene has highly impacted consumer product choices, especially since the COVID-19 outbreak.

Precision Nutrition: Manufacturers have  started to offer more targeted solutions to suit specific lifestyles instead of the mass-market.

Minimizing Waste: Resource scarcity continues to drive OTC product choices, as consumers search for products maximizes product usage.

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Consumer Health Market Segmentation by Region

The global consumer health industry is segmented into North America, Asia, West Europe, East Europe, Latin America, Australasia, Middle East & North Africa, and Africa based on region. North America dominated the consumer health product sales in 2021.

Consumer Health Market Analysis by Region, 2021 (%)

Consumer Health Market Analysis by Region, 2021 (%)

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Consumer Health Market Segmentation by Category

The key categories in the consumer health market are traditional medicines, vitamins and minerals​, cough and cold preparations, analgesics​, medicated skin products, indigestion preparations​, topical OTC medicines, plasters and bandages​, first aid kits,​ and other OTC healthcare products​. Vitamins and minerals accounted for the largest consumer health market share in 2021 in terms of value and is forecast to be the leading category until 2026.

Consumer Health Market Analysis by Category, 2021 (%)

Consumer Health Market Analysis by Category, 2021 (%)

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Consumer Health Market Segmentation by Deal Types

Most deals within the consumer health sector came from capital raisings, followed by mergers & acquisitions in the last year. Strategic alliances have been few in the sector during the 2021 period.

Consumer Health Market Analysis by Deal Types, 2021 (%)

Consumer Health Market Analysis by Deal Types, 2021 (%)

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Consumer Health Market – Competitive Landscape

Some of the key players in the consumer health market are GSK, Novartis, Bayer, Morilabo, Sulo, Popmask, Onyx, Recamier, Smart for Life, BetterYou, and Bullrich among others.

Key Highlights

  • Amplified health concerns driven by pandemic fears will lead to five-year value growth for the consumer health sector.
  • While hypermarkets and supermarkets will continue to the main product channel, Ecommerce shows significant demand.
  • Manufacturers should look to introduce less traditional formulations as consumer behavior changes.

Key Segments Covered in this Report.

Consumer Health Regional Outlook (%, 2021)

North America

  • Asia
  • West Europe
  • East Europe
  • Latin America
  • Australasia
  • Middle East & North Africa
  • Africa

Consumer Health Category Outlook (%, 2021)

  • Traditional Medicines
  • Vitamins And Minerals
  • Cough And Cold Preparations
  • Analgesics
  • Medicated Skin Products
  • Indigestion Preparations

Consumer Health Deal Type Outlook (%, 2021)

  • Capital Raisings
  • Mergers & Acquisitions
  • Strategic Alliances

Reasons to Buy

  • Gain a broader appreciation of the fast-moving consumer goods industry.
  • Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

GSK
Novartis
Dove
Onyx
Recamier
Bayer
By-Health
Morilabo
Sulo
Popmask
Johnson & Johnson
Sanofi
Smart for Life
BetterYou
Bullrich
Proctor & Gamble
Reckitt
CJ Byo
Bayer
Lavera
Pharmavite
Nature-made
Nature's Bounty
Health by Habit

Table of Contents

Table of Contents

Top Trends in Consumer Health

1. Industry Overview

2. Top Trends in the Sector

3. News Analysis

4. Deals Analysis

5. Social Media Analysis

6. Take-Outs

Appendix

Frequently asked questions

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