Cloud Computing in Sport: Strategic Intelligence

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Published: July 16, 2025 Report Code: GDSPO-TR-S059-TH

Report Overview
Key Players
Table of Contents

Sport companies are investing in Cloud computing technologies to enhance fan engagement, player health and safety, media competition and improve stadium operations. The cloud industry has matured over the past 20 years and is set to reach $1.4 trillion in 2027, according to GlobalData. The robust growth of the market will benefit the sector as it increasingly adopts cloud technologies for various applications.

Cloud computing is crucial for the sports industry
Cloud computing is a crucial technology for the sport industry. The robust growth of the market will benefit the sector as it increasingly adopts cloud technologies for various applications, including fan engagement, sports betting, broadcasting, player safety, and performance analysis. It can be an enabling technology for artificial intelligence (AI) and data analysis or used to increase performance and operational efficiency.
Cloud computing is enhancing player health and safety
Through cloud computing, player health and safety can be improved via remote access to and centralized storage of health data, all captured through wearable devices and smart equipment. Biometric and performance data can all be stored, uploaded, and processed on cloud-based platforms. This data can be analyzed instantly, giving insights that can prevent injuries and monitor recovery.
Through remote monitoring, cloud computing can improve safety. In extreme environments like marathons or outdoor winter sports, real-time health data transmitted via the cloud allows off-site medical teams to continuously monitor athlete well-being. Cloud infrastructure also ensures compliance with health regulations by securely storing sensitive data, maintaining privacy standards alongside regulations. As technology evolves, the integration of AI with cloud platforms will further refine health monitoring, making sports safer and more responsive to player needs.
Cloud computing can improve sports fan engagement
Cloud computing is transforming fan engagement in sport by allowing for personalized and interactive experiences across platforms. By storing and processing data in the cloud, sports organizations can deliver dynamic content to fans in the stadium, as well as fans livestreaming content from home. Cloud platforms allow teams to collect and analyze data during games, which can be streamed instantly to fans via apps or social media, improving their experience by giving deeper insights into the game they are watching. This equally helps with betting engagement, as fans can make more informed betting decisions. Personalization is also improved through cloud computing, as companies can store consumer data in the cloud. Companies can track fan preferences, behavior, and purchase history to tailor content and products.

Cloud encompasses the provision of IT infrastructure, operating systems, middleware, and applications hosted within a data center and accessed by the end-user via the internet. Documents and data stored on the cloud can be accessed more easily than traditional server storage, improving productivity, environmental, social, and governance (ESG) monitoring, and safety

Scope

This report provides an overview of the Cloud computing theme and how it will impact the sports industry.

The report predicts how the cloud computing in sports scene will evolve, including the key challenges it will solve.

It includes selected case studies highlighting who is innovating in the sports industry using cloud computing technologies

The report also includes a comprehensive data analysis, including market size and growth forecasts for the cloud computing sector.

Key Highlights

Cloud computing has a litany of applications in the sports industry. It plays a crucial role in addressing key challenges in the sports industry, including fan engagement, player health and safety, media competition, and stadium operations. By using cloud-based solutions, sports organizations can enhance their offerings, improve efficiency, and provide a more engaging experience for fans and stakeholders.

Cloud computing enhances fan engagement through

offering real-time analytics, personalized experiences, and interactive content. It improves betting engagement through data insights. Cloud Computing can improve player health and safety through remote access to health data and predictive analytics which helps with injury prevention.

For media broadcasting, cloud offers low latency streaming, remote working, and personalized experiences. Cloud can improve stadium operations by offering real-time data processing for crowd management and security, as well as fan engagement technologies and cost-effective scalability for large events.

Reasons to Buy

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.

This report is essential for senior executives at sports companies to understand the critical benefits from integrating Cloud computing technology into their operations. sports companies who fail to implement cloud computing solutions will fall behind.

In addition, the report identifies the leading cloud computing adopters in sports, as well as specialist tech vendors in this space.

Accenture
Adobe
AELTC
Affirm
Akamai
Alibaba
Alphabet
Alteryx
AppDirect
Atlanta Falcons
Atos
Aviatrix Systems
BeIN Media Group
Bet365
Boomi
Boomi
Box
Broadcom
BT
Bundesliga
Capgemini
Cisco
Cloud Software Group
Cloudera
Cognizant
Cornerstone OnDemand
Datadog
Dataminr
Decathlon
DigitalOcean
Discord
Dropbox
DXC Technology
Epicor
ESPN
Europsport
FIFA
Flexera
Formula One
Formula One
FOX
FreshBooks
Genius Sports
Grass Valley
HCLTech
Huawei
Hudl
IBM
IBM
Infor
Informatica
Ingram Micro (CloudBlue)
Intuit
Jamcracker
Jitterbit
KORE Software
Kyndryl
Linode
LiquidPlanner
LogMeIn
Lumen
Miami Heat
Microsoft
Monday.com
NBA
NBC Sports
Nerd Street Gamers
New Relic
NFL
NHL
Nsoft
NTT Data
OpenText
Oracle
Orange
OVHcloud
Packet
PGA Tour
Playlocity
Rackspace
Sacramento Kings
Sage
Salesforce
SAP
Scaleway
ScienceSoft
ServiceNow
Shopify
Singtel
Sky Group
Skyline Communications
Sportec Solutions
Sportradar
Sports Engine
STATSports
Strivr
SugarCRM
TCS
TeamViewer
Telestream
Tencent
ThoughtSport
Upper Hand
Upper Hand
VeevaSystems
Viaplay
Wipro
Workday
Xero
Zendesk
Zoho
Zoom

Executive Summary

Players

Value Chain

The cloud computing stack

The Impact of Cloud Computing on Sport

Case Studies

The Cloud Computing Timeline

Companies

Leading cloud computing adopters in sport

Specialist cloud computing vendors in sport

Sector Scorecard

Sporting federations sector scorecard

Glossary

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