Country Profile: Spirits in Turkey
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The Turkish spirits sector is led by the ‘specialty spirits’ category in both value and volume terms, in 2017. The ‘tequila & mezcal’ category is expected to register the fastest value growth, while whiskey is forecast to register the fastest volume growth during 2017-2022. Food & drinks specialists is the leading channel for the distribution of spirits in the country. Early young adults aged between 16-24 years accounted for the highest consumption of spirits in the country. Diageo plc, Efe Raki and Antalya Alkollu Icecek San ve Tic AS are the leading players in the sector.
GlobalData’s Country Profile report on the Spirits sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands and private labels in volume terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.
Scope
– The per capita consumption of spirits was lower in Turkey compared to both global and regional levels in 2017
– Of the eight categories, Specialty spirits was the largest in value terms in the Turkish spirits sector
– Food & drinks specialists is the leading distribution channel in the Turkish spirits sector
– Yeni Raki was the leading brand in the Turkish Spirits sector
– Glass is the most commonly used pack material used in the Turkish spirits sector.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Efe Raki
Antalya Alkollu Icecek San ve Tic AS
Brown-Forman Corporation
Bacardi Limited
Pernod Ricard SA
LVMH Moet Hennessy - Louis Vuitton
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Frequently asked questions
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Sample Report
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