Country Profile: Spirits Sector in Brazil

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Published: August 31, 2017 Report Code: CS4760MF-ST

Report Overview
Key Players
Table of Contents
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GlobalData’s "Country Profile: Spirits Sector in Brazil", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Improving economy coupled with a large base of young adult population which is a major consumer segment for Spirits is driving the Brazilian Spirits sector. Of all the markets, Specialty Spirits is the largest in both value and volume terms, while the Whiskey market is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialists is the leading channel for the distribution of Spirits in the country. Glass is the most commonly used package material in the sector, while Rigid Metal is forecast to register the fastest growth during 2016-2021. Companhia Muller De Bebidas, IRB Tatuzinho 3 Fazendas Ltda, and Engarrafamento Pitu Ltda are the leading market players in the Brazilian Spirits sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– The Brazilian Spirits sector is forecast to register overall value growth of 9.6% during 2016-2021.

– Specialty Spirits is the largest market in value and volume terms in the Brazilian Spirits sector.

– The Whiskey market is forecast to register the fastest growth during 2016-2021.

– Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits.

– Cachaça 51 is the leading brand by volume in 2016.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Companhia Muller De Bebidas
IRB Tatuzinho 3 Fazendas Ltda
Engarrafamento Pitu Ltda.
Industria De Bebidas Paris Ltda
Diageo PLC UK
Oncinha Beverage Factory
H.W. Schlichte
Davide Campari-Milano S.p.A.
Bacardi Limited
Marie Brizard Wine & Spirits SA

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Brazil in the global and regional context 3

3.1. Brazil’s share in the Global and Latin American Spirits sector 3

3.2. Brazil compared to other leading countries in Latin America 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Brazil 5

4.2. Per capita consumption – Brazil compared to Latin America and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 13

5.4. Market analysis: Liqueurs 14

5.5. Market analysis: Rum 17

5.6. Market analysis: Specialty Spirits 20

5.7. Market analysis: Tequila & Mezcal 23

5.8. Market analysis: Vodka 24

5.9. Market analysis: Whiskey 27

6. Distribution analysis 30

6.1. Distribution channel share analysis: Spirits 30

6.2. Distribution channel share analysis: Brandy 31

6.3. Distribution channel share analysis: Gin & Genever 32

6.4. Distribution channel share analysis: Liqueurs 33

6.5. Distribution channel share analysis: Rum 34

6.6. Distribution channel share analysis: Specialty Spirits 35

6.7. Distribution channel share analysis: Tequila & Mezcal 36

6.8. Distribution channel share analysis: Vodka 37

6.9. Distribution channel share analysis: Whiskey 38

7. Competitive landscape 39

7.1. Brand share analysis by sector 39

7.2. Brand share analysis by markets 43

7.3. Brand share analysis by category 53

7.3.1. Brandy 53

7.3.2. Liqueurs 54

7.3.3. Rum 56

7.3.4. Specialty Spirits 57

7.3.5. Vodka 58

7.3.6. Whiskey 59

7.4. Private label share analysis 61

8. Packaging analysis 63

8.1. Packaging share and growth analysis by package material 63

8.2. Packaging share analysis by package material 64

8.3. Packaging share and growth analysis by pack type 65

8.4. Packaging share analysis by pack type 66

8.5. Packaging share and growth analysis by closure type 67

8.6. Packaging share analysis by closure type 68

8.7. Packaging share and growth analysis by primary outer type 69

8.8. Packaging share analysis by primary outer type 70

9. Macroeconomic analysis 71

9.1. GDP per Capita 74

9.2. Population and population growth 75

9.3. Consumer Price Index 76

9.4. Population breakdown by age 77

10. Consumergraphics 78

10.1. Consumption by Gender 78

10.2. Consumption by Age 79

10.3. Consumption by Education 80

10.4. Consumption by Degree of Urbanization 81

11. Methodology 82

12. Definitions 83

13. Appendix 87

14. About GlobalData 99

15. Disclaimer 100

16. Contact Us 101

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Value analysis by of Brandy market categories, 2011-2021 11

Table 3: Volume analysis of Brandy market by categories, 2011-2021 12

Table 4: Value analysis of Liqueurs market by categories, 2011-2021 15

Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 16

Table 6: Value analysis by of Rum market categories, 2011-2021 18

Table 7: Volume analysis of Rum market by categories, 2011-2021 19

Table 8: Value analysis of Specialty Spirits market by categories, 2011-2021 21

Table 9: Volume analysis of Specialty Spirits market by categories, 2011-2021 22

Table 10: Value analysis by of Vodka market categories, 2011-2021 25

Table 11: Volume analysis of Vodka market by categories, 2011-2021 26

Table 12: Value analysis of Whiskey market by categories, 2011-2021 28

Table 13: Volume analysis of Whiskey market by categories, 2011-2021 29

Table 14: Brand Volume – Spirits sector, 2016 40

Table 15: Brand Volume – Brandy market, 2016 43

Table 16: Brand Volume – Gin & Genever market, 2016 44

Table 17: Brand Volume – Liqueurs market, 2016 45

Table 18: Brand Volume – Rum market, 2016 47

Table 19: Brand Volume – Specialty Spirits market, 2016 48

Table 20: Brand Volume – Tequila & Mezcal market, 2016 49

Table 21: Brand Volume – Vodka market, 2016 50

Table 22: Brand Volume – Whiskey market, 2016 51

Table 23: Brand Volume – Cognac category, 2016 53

Table 24: Brand Volume – Fruit Brandy category, 2016 53

Table 25: Brand Volume – Other Grape Brandy category, 2016 53

Table 26: Brand Volume – Bitters category, 2016 54

Table 27: Brand Volume – Cream Liqueurs category, 2016 54

Table 28: Brand Volume – Fruit Liqueurs category, 2016 54

Table 29: Brand Volume – Other Liqueurs category, 2016 55

Table 30: Brand Volume – Dark Rum category, 2016 56

Table 31: Brand Volume – Light Rum category, 2016 56

Table 32: Brand Volume – Raki category, 2016 57

Table 33: Brand Volume – Other Specialty Spirits category, 2016 57

Table 34: Brand Volume – Flavored Vodka category, 2016 58

Table 35: Brand Volume – Unflavored Vodka category, 2016 58

Table 36: Brand Volume – American Whiskey category, 2016 59

Table 37: Brand Volume – Scotch Whisky category, 2016 59

Table 38: Brand Volume – Other Whiskey category, 2016 60

Table 39: Consumption of Spirits by gender and markets (Million Liters, 2016) 78

Table 40: Consumption of Spirits by age and markets (Million Liters, 2016) 79

Table 41: Consumption of Spirits by education and markets (Million Liters, 2016) 80

Table 42: Consumption of Spirits bydegree of urbanization and markets (Million Liters, 2016) 81

Table 43: Market Definitions 83

Table 44: Category Definitions 84

Table 45: Channel Definitions 86

Table 46: Market Value for Brandy – by category (R$ Million) 2011-2021 87

Table 47: Market Value for Brandy – by category (US$ Million) 2011-2021 87

Table 48: Market Volume for Brandy – by category (Million Liters) 2011-2021 88

Table 49: Market Value for Liqueurs – by category (R$ Million) 2011-2021 88

Table 50: Market Value for Liqueurs – by category (US$ Million) 2011-2021 89

Table 51: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 89

Table 52: Market Value for Rum – by category (R$ Million) 2011-2021 90

Table 53: Market Value for Rum – by category (US$ Million) 2011-2021 90

Table 54: Market Volume for Rum – by category (Million Liters) 2011-2021 90

Table 55: Market Value for Specialty Spirits – by category (R$ Million) 2011-2021 91

Table 56: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 91

Table 57: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 92

Table 58: Market Value for Vodka – by category (R$ Million) 2011-2021 92

Table 59: Market Value for Vodka – by category (US$ Million) 2011-2021 93

Table 60: Market Volume for Vodka – by category (Million Liters) 2011-2021 93

Table 61: Market Value for Whiskey – by category (R$ Million) 2011-2021 94

Table 62: Market Value for Whiskey – by category (US$ Million) 2011-2021 94

Table 63: Market Volume for Whiskey – by category (Million Liters) 2011-2021 95

Table 64: Spirits Sales Distribution in Brazil – by Markets (Million Liters), 2016 95

Table 65: Package Material (in Million pack units) 96

Table 66: Pack Type (in Million pack units) 96

Table 67: Closure Type (in Million pack units) 96

Table 68: Primary Outer Type (in Million pack units) 97

Table 69: Exchange Rates: (US$-R$), 2011-2021 97

Table 70: GDP Per Capita (R$) 97

Table 71: Population 97

Table 72: Consumer Price Index 98

Table 73: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: Volume share of Brazil in the global and Latin American Spirits sector, 2011-2021 3

Figure 2: Brazil compared to other top four countries in Latin America – market size, growth, and competitive landscape 4

Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 4: Per capita consumption* in Brazil compared to global and Latin American average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption* (by markets) in Brazil compared to global and Latin American average, 2016 9

Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13

Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14

Figure 10: Value and volume growth analysis, Rum market, 2011-2021 17

Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20

Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 23

Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 24

Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 27

Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 30

Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 31

Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 32

Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 33

Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 34

Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 35

Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 36

Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 37

Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 38

Figure 24: Leading brands in the Brazilian Spirits sector, volume share, 2016 39

Figure 25: Leading brands in the Brandy market, volume share, 2016 43

Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 44

Figure 27: Leading brands in the Liqueurs market, volume share, 2016 45

Figure 28: Leading brands in the Rum market, volume share, 2016 47

Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 48

Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 49

Figure 31: Leading brands in the Vodka market, volume share, 2016 50

Figure 32: Leading brands in the Whiskey market, volume share, 2016 51

Figure 33: Private label penetration by markets (volume terms), 2016 61

Figure 34: Growth analysis, private label and brands, (2011-2016) 62

Figure 35: Packaging share and growth analysis by package material, 2011-2021 63

Figure 36: Use of package material by markets (in pack units), 2016 64

Figure 37: Packaging share and growth analysis by pack type, 2011-2021 65

Figure 38: Use of pack type by markets (in pack units), 2016 66

Figure 39: Packaging share and growth analysis by closure type, 2011-2021 67

Figure 40: Use of closure type by markets (in pack units), 2016 68

Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 69

Figure 42: Use of primary outer type by markets (in pack units), 2016 70

Figure 43: Relative comparison of countries based on PEST analysis 71

Figure 44: Brazil’s GDP per capita, 2011-2016 74

Figure 45: Population growth in Brazil, 2011-2016 75

Figure 46: Consumer Price Index, Brazil, 2010-2016 76

Figure 47: Age Profile, Brazil, 2016 77

Figure 48: Consumption of Spirits by gender, Brazil, 2016 78

Figure 49: Consumption of Spirits by age, Brazil, 2016 79

Figure 50: Consumption of Spirits by education, Brazil, 2016 80

Figure 51: Consumption of Spirits by degree of urbanization, Brazil, 2016 81

Figure 52: About GlobalData 99

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