Country Profile: Spirits Sector in Colombia

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Published: October 31, 2017 Report Code: CS4724MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Spirits sector in Colombia is led by the Specialty Spirits market in value terms, while the Vodka market is forecast to register the fastest growth in value terms, during 2016-2021. On-trade transactions accounted for the largest volume share in the distribution of Spirits in the country. Glass is the most commonly used package material in the sector. TFábrica de Licores de Antioquia, Empresa de Licores de Cundinamarca sa, Industria Licorera De Caldasare the leading market players in the Colombian Spirits sector.

GlobalData’s Country Profile report on the Spirits sector in Colombia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– The Spirits sector in Colombia is forecast to grow at 10.5% CAGR in value terms during 2016-2021

– Per capita consumption of Specialty Spirits is high in Colombia compared to global level

– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Colombia

– Antioqueno Aguardiente accounted for a volume share of 23.9% in the Colombian Spirits sector

– Glass is the most commonly used package material in the Colombian Spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Fábrica de Licores de Antioquia
Empresa de Licores de Cundinamarca sa
Industria Licorera De Caldas
Diageo PLC UK

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Colombia in the global and regional context 3

3.1. Colombia’s share in the Global and Latin American Spirits sector 3

3.2. Colombia compared to other leading countries in Latin America 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Colombia 5

4.2. Per capita consumption – Colombia compared to Latin America and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Spirits sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Brandy 11

5.3. Market analysis: Gin & Genever 14

5.4. Market analysis: Liqueurs 15

5.5. Market analysis: Rum 18

5.6. Market analysis: Specialty Spirits 20

5.7. Market analysis: Tequila & Mezcal 22

5.8. Market analysis: Vodka 23

5.9. Market analysis: Whiskey 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Spirits 28

6.2. Distribution channel share analysis: Brandy 29

6.3. Distribution channel share analysis: Gin & Genever 30

6.4. Distribution channel share analysis: Liqueurs 31

6.5. Distribution channel share analysis: Rum 32

6.6. Distribution channel share analysis: Specialty Spirits 33

6.7. Distribution channel share analysis: Tequila & Mezcal 34

6.8. Distribution channel share analysis: Vodka 35

6.9. Distribution channel share analysis: Whiskey 36

7. Competitive landscape 37

7.1. Brand share analysis by sector 37

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 47

7.3.1. Brandy 47

7.3.2. Liqueurs 48

7.3.3. Rum 49

7.3.4. Specialty Spirits 50

7.3.5. Vodka 51

7.3.6. Whiskey 52

8. Packaging analysis 53

8.1. Packaging share and growth analysis by package material 53

8.2. Packaging share analysis by package material 54

8.3. Packaging share and growth analysis by pack type 55

8.4. Packaging share analysis by pack type 56

8.5. Packaging share and growth analysis by closure type 57

8.6. Packaging share analysis by closure type 58

8.7. Packaging share and growth analysis by primary outer type 59

8.8. Packaging share analysis by primary outer type 60

9. Macroeconomic analysis 61

9.1. GDP per Capita 64

9.2. Population and population growth 65

9.3. Consumer Price Index 66

9.4. Population breakdown by age 67

10. Consumergraphics 68

10.1. Consumption by Gender 68

10.2. Consumption by Age 69

10.3. Consumption by Education 70

10.4. Consumption by Urbanization 71

11. Methodology 72

12. Definitions 73

13. Appendix 77

14. About GlobalData 91

15. Disclaimer 92

16. Contact Us 93

Table

List of Tables

Table 1: Volume share of Israel in the global and Latin America Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Per capita consumption* (by markets) in Colombia , Latin America and Global average, 2016 10

Table 4: Value analysis by of Brandy market categories, 2011-2021 12

Table 5: Volume analysis of Brandy market by categories, 2011-2021 13

Table 6: Value analysis of Liqueurs market by categories, 2011-2021 16

Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 17

Table 8: Value analysis by of Rum market categories, 2011-2021 19

Table 9: Volume analysis of Rum market by categories, 2011-2021 19

Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 21

Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 21

Table 12: Value analysis by of Vodka market categories, 2011-2021 24

Table 13: Volume analysis of Vodka market by categories, 2011-2021 24

Table 14: Value analysis of Whiskey market by categories, 2011-2021 26

Table 15: Volume analysis of Whiskey market by categories, 2011-2021 27

Table 16: Brand Volume – Spirits sector, 2016 38

Table 17: Brand Volume – Brandy market, 2016 39

Table 18: Brand Volume – Gin & Genever market, 2016 40

Table 19: Brand Volume – Liqueurs market, 2016 41

Table 20: Brand Volume – Rum market, 2016 42

Table 21: Brand Volume – Specialty Spirits market, 2016 43

Table 22: Brand Volume – Tequila & Mezcal market, 2016 44

Table 23: Brand Volume – Vodka market, 2016 45

Table 24: Brand Volume – Whiskey market, 2016 46

Table 25: Brand Volume – Cognac category 47

Table 26: Brand Volume – Fruit Brandy category 47

Table 27: Brand Volume – Other Grape Brandy category, 2016 47

Table 28: Brand Volume – Cream Liqueurs category, 2016 48

Table 29: Brand Volume – Other Liqueurs category, 2016 48

Table 30: Brand Volume – Dark Rum category, 2016 49

Table 31: Brand Volume – Light Rum category, 2016 49

Table 32: Brand Volume – Other Specialty Spirits category, 2016 50

Table 33: Brand Volume – Flavoured Vodka category, 2016 51

Table 34: Brand Volume – Unflavoured Vodka category, 2016 51

Table 35: Brand Volume – Scotch Whisky category, 2016 52

Table 36: Brand Volume – Other Whiskey category, 2016 52

Table 37: Consumption of Spirits by gender and markets (Million Liters, 2016) 68

Table 38: Consumption of Spirits by age and markets (Million Liters, 2016) 69

Table 39: Consumption of Spirits by education and markets (Million Liters, 2016) 70

Table 40: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 71

Table 41: Market Definitions 73

Table 42: Category Definitions 74

Table 43: Channel Definitions 76

Table 44: Market Value for Brandy – by category (COL$ Million) 2011-2021 77

Table 45: Market Value for Brandy – by category (US$ Million) 2011-2021 77

Table 46: Market Volume for Brandy – by category (Million Liters) 2011-2021 78

Table 47: Market Value for Liqueurs – by category (COL$ Million) 2011-2021 78

Table 48: Market Value for Liqueurs – by category (US$ Million) 2011-2021 79

Table 49: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 79

Table 50: Market Value for Rum – by category (COL$ Million) 2011-2021 80

Table 51: Market Value for Rum – by category (US$ Million) 2011-2021 80

Table 52: Market Volume for Rum – by category (Million Liters) 2011-2021 81

Table 53: Market Value for Specialty Spirits – by category (COL$ Million) 2011-2021 81

Table 54: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 82

Table 55: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 82

Table 56: Market Value for Vodka – by category (COL$ Million) 2011-2021 83

Table 57: Market Value for Vodka – by category (US$ Million) 2011-2021 83

Table 58: Market Volume for Vodka – by category (Million Liters) 2011-2021 84

Table 59: Market Value for Whiskey – by category (COL$ Million) 2011-2021 84

Table 60: Market Value for Whiskey – by category (US$ Million) 2011-2021 85

Table 61: Market Volume for Whiskey – by category (Million Liters) 2011-2021 85

Table 62: Components of change – by Market, 2015-2016 86

Table 63: Spirits Sales Distribution in Colombia – by Markets (Million Liters), 2016 87

Table 64: Package Material (in Million pack units) 88

Table 65: Pack Type (in Million pack units) 88

Table 66: Closure Type (in Million pack units) 88

Table 67: Primary Outer Type (in Million pack units) 89

Table 68: Exchange Rates: (US$-COL$), 2011-2021 89

Table 69: GDP Per Capita (COL$) 89

Table 70: Population 90

Table 71: Consumer Price Index 90

Table 72: Age Profile (Millions of Persons) 90

Figures

List of Figures

Figure 1: Colombia compared to other top four countries in Latin America – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in Colombia compared to global and Latin American average, 2011-2021 6

Figure 4: Degree of trading up/down in the Colombian Spirits sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 14

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 15

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 18

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 22

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 23

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 25

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 28

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 29

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 30

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 31

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 32

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 33

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 34

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 35

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 36

Figure 23: Leading brands in the Colombian Spirits sector, volume share, 2016 37

Figure 24: Leading brands in the Brandy market, volume share, 2016 39

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 40

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 41

Figure 27: Leading brands in the Rum market, volume share, 2016 42

Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 43

Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 44

Figure 30: Leading brands in the Vodka market, volume share, 2016 45

Figure 31: Leading brands in the Whiskey market, volume share, 2016 46

Figure 32: Packaging share and growth analysis by package material, 2011-2021 53

Figure 33: Use of package material by markets (in pack units), 2016 54

Figure 34: Packaging share and growth analysis by pack type, 2011-2021 55

Figure 35: Use of pack type by markets (in pack units), 2016 56

Figure 36: Packaging share and growth analysis by closure type, 2011-2021 57

Figure 37: Use of closure type by markets (in pack units), 2016 58

Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 59

Figure 39: Use of primary outer type by markets (in pack units), 2016 60

Figure 40.1: Relative comparison of countries based on PEST analysis 61

Figure 41: Colombia’s GDP per capita, 2011-2016 64

Figure 42: Population growth in Colombia, 2011-2016 65

Figure 43: Consumer Price Index, Colombia, 2010-2016 66

Figure 44: Age Profile, Colombia, 2016 67

Figure 45: Consumption of Spirits by Gender, Colombia, 2016 68

Figure 46: Consumption of Spirits by age, Colombia, 2016 69

Figure 47: Consumption of Spirits by education, Colombia, 2016 70

Figure 48: Consumption of Spirits by urbanization, Colombia, 2016 71

Figure 49: About GlobalData 91

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