Country Profile: Spirits Sector in Greece

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Published: September 30, 2017 Report Code: CS4747MF-ST

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The Greece Spirits sector accounted for a volume share of 2.9% of the regional (Western Europe) market, in 2016. Of the eight markets, Whiskey is the largest market in volume terms, while Liqueurs is expected to record the fastest growth at a CAGR of 8.3% during the forecast period (2016-2021). The top five brands in the Greek Spirits sector accounted for 20.6% volume share. Drambuie was the leading brand in the sector followed by Ballantine’s and Tsantali. Food & Drinks Specialists accounted for the leading share in the distribution of Spirits. Glass is the most commonly used packaging material in the sector.

GlobalData’s Country Profile report on the Spirits sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

– The Greek Spirits sector accounted for a volume share of 2.9% of the regional (Western Europe) market, in 2016.

– Of the eight markets, Whiskey was the largest market in volume terms, while Liqueurs is expected to grow the fastest during 2016-2021.

– The top five brands in the Greek Spirits sector accounted for 20.6% volume share in 2016.

– Food & Drinks Specialists accounted for the largest share of distribution in the sector.

– Glass is the most commonly used package material in the Greek Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

LVMH Moet Hennessy - Louis Vuitton
Remy Coitreau Group
SUNTORY HOLDINGS LIMITED.
BarSol Pisco
DISTILLERIE BERTA S.R.L.
Gatsios Distillery
Makedoniko
Tsipouro
Bacardi Limited
Diageo PLC UK
Highwood Distillers Ltd
Pernod Ricard SA
Mast-Jägermeister Se
Apalarina
Girolamo Luxardo S.p.A
Illva Saronno S.P.A.
Societe Des Produits Marnier Lapostolle Sa
Stoupakis Chios Distellery S.A.
Brown-Forman Corporation
Davide Campari-Milano S.p.A.
Molinari Italia S.P.A.
Tentoura Castro
Tetteris Distillery
William Grant & Sons Ltd.
Anestis Babatzimopoulos family
Tsililis S.A.
Argo Wine Apostolakis S.A.
Arvanitis s.a.
Barbayannis Liquor Distilleries Ltd
Evangelos Tsantalis S.A
Lazaridis
Veto
Grupo Cuervo
Marie Brizard Wine & Spirits SA
Spi Group
Ursus Vodka Company Nv
Amvyx Sa
Destilerías Unidas S.A.
Potemkin
Russian Standard Corporation
Berry Bros & Rudd.
Emperador Distillers Inc.
Highland Pride
Southern Distilleries Ltd
The Edrington Group
United Breweries Ltd India

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Greece in the global and regional context 3

3.1. Greece’s share in the Global and Western European Spirits sector 3

3.2. Greece compared to other leading countries in Western Europe 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Greece 5

4.2. Per capita consumption – Greece compared to Western Europe and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 24

6.1. Distribution channel share analysis: Spirits 24

6.2. Distribution channel share analysis: Brandy 25

6.3. Distribution channel share analysis: Gin & Genever 26

6.4. Distribution channel share analysis: Liqueurs 27

6.5. Distribution channel share analysis: Rum 28

6.6. Distribution channel share analysis: Specialty Spirits 29

6.7. Distribution channel share analysis: Tequila & Mezcal 30

6.8. Distribution channel share analysis: Vodka 31

6.9. Distribution channel share analysis: Whiskey 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 46

7.3.1. Brandy 46

7.3.2. Liqueurs 47

7.3.3. Rum 49

7.3.4. Specialty Spirits 50

7.3.5. Vodka 51

7.3.6. Whiskey 52

7.4. Private label share analysis 54

8. Packaging analysis 56

8.1. Packaging share and growth analysis by package material 56

8.2. Packaging share analysis by package material 57

8.3. Packaging share and growth analysis by pack type 58

8.4. Packaging share analysis by pack type 59

8.5. Packaging share and growth analysis by closure type 60

8.6. Packaging share analysis by closure type 61

8.7. Packaging share and growth analysis by primary outer type 62

8.8. Packaging share analysis by primary outer type 63

9. Macroeconomic analysis 64

9.1. GDP per Capita 67

9.2. Population and population growth 68

9.3. Consumer Price Index 69

9.4. Population breakdown by age 70

10. Consumergraphics 71

10.1. Consumption by Gender 71

10.2. Consumption by Age 72

10.3. Consumption by Education 73

10.4. Consumption by Urbanization 74

11. Methodology 75

12. Definitions 76

13. Appendix 81

14. About GlobalData 95

15. Disclaimer 96

16. Contact Us 97

Table

List of Tables

Table 1: Volume share of Greece in the global and Western Europe Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Per capita consumption (by markets) in Greece, Western European and Global average, 2016 9

Table 4: Value analysis of Brandy market by categories, 2011-2021 11

Table 5: Volume analysis of Brandy market by categories, 2011-2021 11

Table 6: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 8: Value analysis by of Rum market by categories, 2011-2021 16

Table 9: Volume analysis of Rum market by categories, 2011-2021 16

Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 18

Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 18

Table 12: Value analysis by of Vodka market by categories, 2011-2021 21

Table 13: Volume analysis of Vodka market by categories, 2011-2021 21

Table 14: Value analysis of Whiskey market by categories, 2011-2021 23

Table 15: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 16: Brand Volume – Spirits sector, 2016 34

Table 17: Brand Volume – Brandy market, 2016 37

Table 18: Brand Volume – Gin & Genever market, 2016 38

Table 19: Brand Volume – Liqueurs market, 2016 39

Table 20: Brand Volume – Rum market, 2016 40

Table 21: Brand Volume – Specialty Spirits market, 2016 41

Table 22: Brand Volume – Tequila & Mezcal market, 2016 42

Table 23: Brand Volume – Vodka market, 2016 43

Table 24: Brand Volume – Whiskey market, 2016 44

Table 25: Brand Volume – Cognac category 46

Table 26: Brand Volume – Fruit Brandy category 46

Table 27: Brand Volume – Other Grape Brandy category, 2016 46

Table 28: Brand Volume – Bitters category, 2016 47

Table 29: Brand Volume – Cream Liqueurs category, 2016 47

Table 30: Brand Volume – Fruit Liqueurs category, 2016 47

Table 31: Brand Volume – Other Liqueurs category, 2016 48

Table 32: Brand Volume – Dark Rum category, 2016 49

Table 33: Brand Volume – Light Rum category, 2016 49

Table 34: Brand Volume – Ouzo category, 2016 50

Table 35: Brand Volume – Raki category, 2016 50

Table 36: Brand Volume – Other Specialty Spirits category, 2016 50

Table 37: Brand Volume – Flavored Vodka category, 2016 51

Table 38: Brand Volume – Unflavored Vodka category, 2016 51

Table 39: Brand Volume – American Whiskey category, 2016 52

Table 40: Brand Volume – Canadian Whiskey category, 2016 52

Table 41: Brand Volume – Irish Whiskey category, 2016 52

Table 42: Brand Volume – Scotch Whisky category, 2016 53

Table 43: Brand Volume – Other Whiskey category, 2016 53

Table 44: Consumption of Spirits by Gender and markets (Million Liters, 2016) 71

Table 45: Consumption of Spirits by age and markets (Million Liters, 2016) 72

Table 46: Consumption of Spirits by education and markets (Million Liters, 2016) 73

Table 47: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 74

Table 48: Market Definitions 76

Table 49: Category Definitions 77

Table 50: Channel Definitions 79

Table 51: Market Value for Brandy – by category (€ Million) 2011-2021 81

Table 52: Market Value for Brandy – by category (US$ Million) 2011-2021 81

Table 53: Market Volume for Brandy – by category (Million Liters) 2011-2021 82

Table 54: Market Value for Liqueurs – by category (€ Million) 2011-2021 82

Table 55: Market Value for Liqueurs – by category (US$ Million) 2011-2021 83

Table 56: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 83

Table 57: Market Value for Rum – by category (€ Million) 2011-2021 84

Table 58: Market Value for Rum – by category (US$ Million) 2011-2021 84

Table 59: Market Volume for Rum – by category (Million Liters) 2011-2021 85

Table 60: Market Value for Specialty Spirits – by category (€ Million) 2011-2021 85

Table 61: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 86

Table 62: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 86

Table 63: Market Value for Vodka – by category (€ Million) 2011-2021 87

Table 64: Market Value for Vodka – by category (US$ Million) 2011-2021 87

Table 65: Market Volume for Vodka – by category (Million Liters) 2011-2021 88

Table 66: Market Value for Whiskey – by category (€ Million) 2011-2021 88

Table 67: Market Value for Whiskey – by category (US$ Million) 2011-2021 89

Table 68: Market Volume for Whiskey – by category (Million Liters) 2011-2021 89

Table 69: Spirits Sales Distribution in Greece – by Markets (Million Liters), 2016 90

Table 70: Package Material (in Million pack units) 91

Table 71: Pack Type (in Million pack units) 91

Table 72: Closure Type (in Million pack units) 91

Table 73: Primary Outer Type (in Million pack units) 92

Table 74: Exchange Rates: (US$-€), 2011-2021 93

Table 75: GDP Per Capita (€) 93

Table 76: Population 93

Table 77: Consumer Price Index 94

Table 78: Age Profile (Millions of Persons), 2016 94

Figures

List of Figures

Figure 1: Greece compared to other top four countries in Western Europe – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in Greece compared to global and Western European average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 6: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 8: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 10: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 12: Value and volume growth analysis, Whiskey market, 2011-2021 22

Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 24

Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 25

Figure 15: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26

Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 27

Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 28

Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29

Figure 19: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30

Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 31

Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 32

Figure 22: Leading brands in the Greek Spirits sector, volume share, 2016 33

Figure 23: Leading brands in the Brandy market, volume share, 2016 37

Figure 24: Leading brands in the Gin & Genever market, volume share, 2016 38

Figure 25: Leading brands in the Liqueurs market, volume share, 2016 39

Figure 26: Leading brands in the Rum market, volume share, 2016 40

Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 41

Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 42

Figure 29: Leading brands in the Vodka market, volume share, 2016 43

Figure 30: Leading brands in the Whiskey market, volume share, 2016 44

Figure 31: Private label penetration by markets (volume terms), 2016 54

Figure 32: Growth analysis, private label and brands, (2011-2016) 55

Figure 33: Packaging share and growth analysis by package material, 2011-2021 56

Figure 34: Use of package material by markets (in pack units), 2016 57

Figure 35: Packaging share and growth analysis by pack type, 2011-2021 58

Figure 36: Use of pack type by markets (in pack units), 2016 59

Figure 37: Packaging share and growth analysis by closure type, 2011-2021 60

Figure 38: Use of closure type by markets (in pack units), 2016 61

Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 62

Figure 40: Use of primary outer type by markets (in pack units), 2016 63

Figure 41: Relative comparison of countries based on PEST analysis 64

Figure 42: Greece’s GDP per capita, 2011-2016 67

Figure 43: Population growth in Greece, 2011-2016 68

Figure 44: Consumer Price Index, Greece, 2010-2016 69

Figure 45: Age Profile, Greece, 2016 70

Figure 46: Consumption of Spirits by Gender, Greece, 2016 71

Figure 47: Consumption of Spirits by age, Greece, 2016 72

Figure 48: Consumption of Spirits by education, Greece, 2016 73

Figure 49: Consumption of Spirits by urbanization, Greece, 2016 74

Figure 50: About GlobalData 95

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