Country Profile: Spirits Sector in Hong Kong

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Published: September 30, 2017 Report Code: CS4748MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Growing Hong Kong’s economy, led by rising consumer spending is driving the Spirits sector in the country. The Specialty Spirits market is the largest value and volume share while the Whiskey market is projected to witness fastest growth during 2016-2021. On-trade transactions accounted for the largest share in the Spirits sector. Glass is the only package material used in the Hong Kong’s Spirits sector. HITEJINRO CO LTD and Ian Macleod Distillers Limited are the leading market players in the Hong Kong Spirits sector.

GlobalData’s Country Profile report on the Spirits in Hong Kong provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

– The Hong Kong’s Spirits sector is forecast to register value growth of 43.2% during 2016-2021.

– The top five brands accounting for 16.7% share in 2016.

– Hong Kong ranks third on the extent of fragmentation

– The Whiskey market is forecast to register the fastest growth during 2016-2021

– Jinro accounts for the leading share in the Hong Kong’s Spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Beehive VSOP Brandy
LVMH Moet Hennessy - Louis Vuitton
Pernod Ricard SA
Remy Coitreau Group
SUNTORY HOLDINGS LIMITED.
Bacardi Limited
Death’s Door Spirits and Capital Brewery
Cognac Ferrand
Diageo PLC UK
Eden Mill
Ian Macleod Distillers Limited
Edgerton Distillers
Lucas Bols NV
Ransom Spirits
The 86 Co.
Brown-Forman Corporation
Davide Campari-Milano S.p.A.
Illva Saronno S.P.A.
HITEJINRO CO LTD
Ron Diplomatico United Breweries Sa
Kuiji Shan Pai
Matusalem & Company
Black Magic

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Hong Kong in the global and regional context 3

3.1. Hong Kong’s share in the Global and Asia-Pacific Spirits sector 3

3.2. Hong Kong compared to other leading countries in Asia-Pacific 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Hong Kong 5

4.2. Per capita consumption – Hong Kong compared to Asia-Pacific and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Spirits sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Brandy 11

5.3. Market analysis: Gin & Genever 14

5.4. Market analysis: Liqueurs 15

5.5. Market analysis: Rum 18

5.6. Market analysis: Specialty Spirits 20

5.7. Market analysis: Tequila & Mezcal 23

5.8. Market analysis: Vodka 24

5.9. Market analysis: Whiskey 27

6. Distribution analysis 30

6.1. Distribution channel share analysis: Spirits 30

6.2. Distribution channel share analysis: Brandy 31

6.3. Distribution channel share analysis: Gin & Genever 32

6.4. Distribution channel share analysis: Liqueurs 33

6.5. Distribution channel share analysis: Rum 34

6.6. Distribution channel share analysis: Specialty Spirits 35

6.7. Distribution channel share analysis: Tequila & Mezcal 36

6.8. Distribution channel share analysis: Vodka 37

6.9. Distribution channel share analysis: Whiskey 38

7. Competitive landscape 39

7.1. Brand share analysis by sector 39

7.2. Brand share analysis by markets 43

7.3. Brand share analysis by category 53

7.3.1. Brandy 53

7.3.2. Liqueurs 53

7.3.3. Rum 55

7.3.4. Specialty Spirits 56

7.3.5. Vodka 57

7.3.6. Whiskey 58

8. Packaging analysis 60

8.1. Packaging share and growth analysis by package material 60

8.2. Packaging share analysis by package material 61

8.3. Packaging share and growth analysis by pack type 62

8.4. Packaging share analysis by pack type 63

8.5. Packaging share and growth analysis by closure type 64

8.6. Packaging share analysis by closure type 65

8.7. Packaging share and growth analysis by primary outer type 66

8.8. Packaging share analysis by primary outer type 67

9. Macroeconomic analysis 68

9.1. GDP per Capita 71

9.2. Population and population growth 72

9.3. Consumer Price Index 73

9.4. Population breakdown by age 74

10. Consumergraphics 75

10.1. Consumption by Gender 75

10.2. Consumption by Age 76

10.3. Consumption by Education 77

10.4. Consumption by Degree of Urbanization 78

11. Methodology 79

12. Definitions 80

13. Appendix 84

14. About GlobalData 97

15. Disclaimer 98

16. Contact Us 99

Table

List of Tables

Table 1: Volume share of Hong Kong in the global and Asia-Pacific Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Per capita consumption (by markets) in Hong Kong , Asia-Pacific and Global average, 2016 10

Table 4: Value analysis of Brandy market categories, 2011-2021 12

Table 5: Volume analysis of Brandy market by categories, 2011-2021 13

Table 6: Value analysis of Liqueurs market by categories, 2011-2021 16

Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 17

Table 8: Value analysis of Rum market categories, 2011-2021 19

Table 9: Volume analysis of Rum market by categories, 2011-2021 19

Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 21

Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 22

Table 12: Value analysis of Vodka market categories, 2011-2021 25

Table 13: Volume analysis of Vodka market by categories, 2011-2021 26

Table 14: Value analysis of Whiskey market by categories, 2011-2021 28

Table 15: Volume analysis of Whiskey market by categories, 2011-2021 29

Table 16: Brand Volume – Spirits sector, 2016 40

Table 17: Brand Volume – Brandy market, 2016 43

Table 18: Brand Volume – Gin & Genever market, 2016 44

Table 19: Brand Volume – Liqueurs market, 2016 46

Table 20: Brand Volume – Rum market, 2016 47

Table 21: Brand Volume – Specialty Spirits market, 2016 48

Table 22: Brand Volume – Tequila & Mezcal market, 2016 49

Table 23: Brand Volume – Vodka market, 2016 50

Table 24: Brand Volume – Whiskey market, 2016 51

Table 25: Brand Volume – Cognac category 53

Table 26: Brand Volume – Cream Liqueurs category, 2016 53

Table 27: Brand Volume – Fruit Liqueurs category, 2016 54

Table 28: Brand Volume – Other Liqueurs category, 2016 54

Table 29: Brand Volume – Dark Rum category, 2016 55

Table 30: Brand Volume – Light Rum category, 2016 55

Table 31: Brand Volume – Rice-Based Spirits category, 2016 56

Table 32: Brand Volume – Sake Spirits category, 2016 56

Table 33: Brand Volume – Other Specialty Spirits category, 2016 56

Table 34: Brand Volume – Flavoured Vodka category, 2016 57

Table 35: Brand Volume – Unflavoured Vodka category, 2016 57

Table 36: Brand Volume – American Whiskey category, 2016 58

Table 37: Brand Volume – Canadian Whiskey category, 2016 58

Table 38: Brand Volume – Irish Whiskey category, 2016 58

Table 39: Brand Volume – Scotch Whisky category, 2016 59

Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016) 75

Table 41: Consumption of Spirits by age and markets (Thousand Liters, 2016) 76

Table 42: Consumption of Spirits by education and markets (Thousand Liters, 2016) 77

Table 43: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 78

Table 44: Market Definitions 80

Table 45: Category Definitions 81

Table 46: Channel Definitions 83

Table 47: Market Value for Brandy – by category (HK$ Million) 2011-2021 84

Table 48: Market Value for Brandy – by category (US$ Million) 2011-2021 84

Table 49: Market Volume for Brandy – by category (Million Liters) 2011-2021 85

Table 50: Market Value for Liqueurs – by category (HK$ Million) 2011-2021 85

Table 51: Market Value for Liqueurs – by category (US$ Million) 2011-2021 86

Table 52: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 86

Table 53: Market Value for Rum – by category (HK$ Million) 2011-2021 87

Table 54: Market Value for Rum – by category (US$ Million) 2011-2021 87

Table 55: Market Volume for Rum – by category (Million Liters) 2011-2021 87

Table 56: Market Value for Specialty Spirits – by category (HK$ Million) 2011-2021 88

Table 57: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 88

Table 58: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 89

Table 59: Market Value for Vodka – by category (HK$ Million) 2011-2021 89

Table 60: Market Value for Vodka – by category (US$ Million) 2011-2021 90

Table 61: Market Volume for Vodka – by category (Million Liters) 2011-2021 90

Table 62: Market Value for Whiskey – by category (HK$ Million) 2011-2021 91

Table 63: Market Value for Whiskey – by category (US$ Million) 2011-2021 91

Table 64: Market Volume for Whiskey – by category (Million Liters) 2011-2021 92

Table 65: Components of change – by Market 92

Table 66: Spirits Sales Distribution in Hong Kong – by Markets (Million Liters), 2016 93

Table 67: Package Material (in Million pack units) 93

Table 68: Pack Type (in Million pack units) 93

Table 69: Closure Type (in Million pack units) 94

Table 70: Primary Outer Type (in Million pack units) 94

Table 71: Exchange Rates: (US$-HK$), 2011-2021 95

Table 72: GDP Per Capita (HK$), 2011-2016 95

Table 73: Population, 2011-2016 95

Table 74: Consumer Price Index, 2011-2016 95

Table 75: Age Prolife (in Millions), 2016 96

Figures

List of Figures

Figure 1: Hong Kong compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in Hong Kong compared to global and Asia-Pacific average, 2011-2021 6

Figure 4: Degree of trading up/down in the Hong Kong’s Spirits sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 14

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 15

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 18

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 23

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 24

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 27

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 30

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 31

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 32

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 33

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 34

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 35

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 36

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 37

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 38

Figure 23: Leading brands in the Hong Kong’s Spirits sector, volume share, 2016 39

Figure 24: Leading brands in the Brandy market, volume share, 2016 43

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 44

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 46

Figure 27: Leading brands in the Rum market, volume share, 2016 47

Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 48

Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 49

Figure 30: Leading brands in the Vodka market, volume share, 2016 50

Figure 31: Leading brands in the Whiskey market, volume share, 2016 51

Figure 32: Packaging share and growth analysis by package material, 2011-2021 60

Figure 33: Use of package material by markets (in pack units), 2016 61

Figure 34: Packaging share and growth analysis by pack type, 2011-2021 62

Figure 35: Use of pack type by markets (in pack units), 2016 63

Figure 36: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 37: Use of closure type by markets (in pack units), 2016 65

Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 66

Figure 39: Use of primary outer type by markets (in pack units), 2016 67

Figure 40: Relative comparison of countries based on PEST analysis 68

Figure 41: Hong Kong’s GDP per capita, 2011-2016 71

Figure 42: Population growth in Hong Kong, 2011-2016 72

Figure 43: Consumer Price Index, Hong Kong, 2010-2016 73

Figure 44: Age Profile, Hong Kong, 2016 74

Figure 45: Consumption of Spirits by gender, Hong Kong, 2016 75

Figure 46: Consumption of Spirits by age, Hong Kong, 2016 76

Figure 47: Consumption of Spirits by education, Hong Kong, 2016 77

Figure 48: Consumption of Spirits by degree of urbanization, Hong Kong, 2016 78

Figure 49: About GlobalData 97

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