Country Profile: Spirits Sector in Japan

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Published: August 31, 2017 Report Code: CS4727MF-ST

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The Japanese Spirits sector is forecast to register value growth of 16.7% during 2016-2021. Of all the markets, Specialty Spirits is the largest in both value and volume terms, while Gin & Genever is forecast to register the fastest growth during 2016-2021. Sales through On-trade transactions accounted for the largest volume share in the country. Glass is the only package material used in the Japanese Spirits sector. Takara Shuzo Co Ltd, Sanwa Shurui Co Ltd, and Hitejinro Co Ltd are the leading market players in the Japanese Spirits sector.

GlobalData’s Country Profile report on the Spirits sector in Japan provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– Specialty Spirits is the largest market in value and volume terms in the Japanese Spirits sector

– Per capita consumption of Specialty Spirits and Liqueurs is high in Japan compared to global and regional levels

– Sales through On-trade transactions accounted for the largest volume share in 2016.

– Takara shochu accounts for the leading share in the Japanese Spirits sector

– Glass is the most commonly used package material in the Japanese Spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

EPSA SA
EURL Chabot
Camus
LVMH Moet Hennessy - Louis Vuitton
Remy Coitreau Group
SUNTORY HOLDINGS LIMITED.
Bacardi Limited
Berry Bros & Rudd.
Diageo PLC UK
Pernod Ricard SA
Wilkinson
William Grant & Sons Ltd.
Lejay Lagoute Sas
Nakano BC Co. Ltd.
CEDC International Sp. z oo
Tanduay Distillers Inc.
HITEJINRO CO LTD
Asahi Group
Godo Shusei Co. LTD.
Godoshuzo
Hakusuisha Inc.
Hamada Shuzo Jun
Kirishima Shuzo Co. Ltd.
Takahashi
Shuzo Co. Ltd
sanwa shurui co ltd
satsuma shuzo co ltd
takara shuzo co ltd
unkai shuzo co
Black Death Tequila
Brown-Forman Corporation
Grupo Cuervo
Inmobiliaria Mast S.A. De C.V.
Patrón Spirits International Ag
Davide Campari-Milano S.p.A.
Kirin Group
King Whisky
Sanraku Kabushiki Kaisha
The Edrington Group

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Japan in the global and regional context 3

3.1. Japanese share in the Global and Asia-Pacific Spirits sector 3

3.2. Japan compared to other leading countries in Asia-Pacific 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Japan 5

4.2. Per capita consumption – Japan compared to Asia-Pacific and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 13

5.4. Market analysis: Liqueurs 14

5.5. Market analysis: Rum 16

5.6. Market analysis: Specialty Spirits 18

5.7. Market analysis: Tequila & Mezcal 20

5.8. Market analysis: Vodka 21

5.9. Market analysis: Whiskey 23

6. Distribution analysis 25

6.1. Distribution channel share analysis: Spirits 25

6.2. Distribution channel share analysis: Brandy 26

6.3. Distribution channel share analysis: Gin & Genever 27

6.4. Distribution channel share analysis: Liqueurs 28

6.5. Distribution channel share analysis: Rum 29

6.6. Distribution channel share analysis: Specialty Spirits 30

6.7. Distribution channel share analysis: Tequila & Mezcal 31

6.8. Distribution channel share analysis: Vodka 32

6.9. Distribution channel share analysis: Whiskey 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 47

7.3.1. Brandy 47

7.3.2. Liqueurs 48

7.3.3. Rum 49

7.3.4. Specialty Spirits 50

7.3.5. Whiskey 51

8. Packaging analysis 54

8.1. Packaging share and growth analysis by package material 54

8.2. Packaging share analysis by 55

8.3. Packaging share and growth analysis by pack type 56

8.4. Packaging share analysis by pack type 57

8.5. Packaging share and growth analysis by closure type 58

8.6. Packaging share analysis by closure type 59

8.7. Packaging share and growth analysis by primary outer type 60

8.8. Packaging share analysis by primary outer type 61

9. Macroeconomic analysis 62

9.1. GDP per Capita 65

9.2. Population and population growth 66

9.3. Consumer Price Index 67

9.4. Population breakdown by age 68

10. Consumergraphics 69

10.1. Consumption by Gender 69

10.2. Consumption by Age 70

10.3. Consumption by Education 71

10.4. Consumption by Urbanization 72

11. Methodology 73

12. Definitions 74

13. Appendix 78

14. About GlobalData 91

15. Disclaimer 92

16. Contact Us 93

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Value analysis by of Brandy market categories, 2011-2021 11

Table 3: Volume analysis of Brandy market by categories, 2011-2021 12

Table 4: Value analysis of Liqueurs market by categories, 2011-2021 15

Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 15

Table 6: Value analysis by of Rum market categories, 2011-2021 17

Table 7: Volume analysis of Rum market by categories, 2011-2021 17

Table 8: Value analysis of Speciality Spirits market by categories, 2011-2021 19

Table 9: Volume analysis of Speciality Spirits market by categories, 2011-2021 19

Table 10: Value analysis by of Vodka market categories, 2011-2021 22

Table 11: Volume analysis of Vodka market by categories, 2011-2021 22

Table 12: Value analysis of Whiskey market by categories, 2011-2021 24

Table 13: Volume analysis of Whiskey market by categories, 2011-2021 24

Table 14: Brand Volume – Spirits sector, 2016 35

Table 15: Brand Volume – Brandy market, 2016 38

Table 16: Brand Volume – Gin & Genever market, 2016 39

Table 17: Brand Volume – Liqueurs market, 2016 40

Table 18: Brand Volume – Rum market, 2016 41

Table 19: Brand Volume – Specialty Spirits market, 2016 42

Table 20: Brand Volume – Tequila & Mezcal market, 2016 44

Table 21: Brand Volume – Whiskey market, 2016 45

Table 22: Brand Volume – Armagnac category 47

Table 23: Brand Volume – Cognac category 47

Table 24: Brand Volume – Other Grape Brandy category, 2016 48

Table 25: Brand Volume – Fruit Liqueurs category, 2016 48

Table 26: Brand Volume – Other Liqueurs category, 2016 48

Table 27: Brand Volume – Dark Rum category, 2016 49

Table 28: Brand Volume – Rice-Based Spirits category, 2016 50

Table 29: Brand Volume – Shochu category, 2016 50

Table 30: Brand Volume – American Whiskey category, 2016 51

Table 31: Brand Volume – Canadian Whiskey category, 2016 51

Table 32: Brand Volume – Irish Whiskey category, 2016 51

Table 33: Brand Volume – Scotch Whisky category, 2016 52

Table 34: Brand Volume – Other Whiskey category, 2016 53

Table 35: Consumption of Spirits by gender and markets (Million Liters, 2016) 69

Table 36: Consumption of Spirits by age and markets (Million Liters, 2016) 70

Table 37: Consumption of Spirits by education and markets (Million Liters, 2016) 71

Table 38: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 72

Table 39: Market Definitions 74

Table 40: Category Definitions 75

Table 41: Channel Definitions 77

Table 42: Market Value for Brandy – by category (J¥ Million) 2011-2021 78

Table 43: Market Value for Brandy – by category (US$ Million) 2011-2021 78

Table 44: Market Volume for Brandy – by category (Million Liters) 2011-2021 79

Table 45: Market Value for Liqueurs – by category (J¥ Million) 2011-2021 79

Table 46: Market Value for Liqueurs – by category (US$ Million) 2011-2021 80

Table 47: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 80

Table 48: Market Value for Rum – by category (J¥ Million) 2011-2021 81

Table 49: Market Value for Rum – by category (US$ Million) 2011-2021 81

Table 50: Market Volume for Rum – by category (Million Liters) 2011-2021 81

Table 51: Market Value for Specialty Spirits – by category (J¥ Million) 2011-2021 82

Table 52: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 82

Table 53: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 83

Table 54: Market Value for Vodka – by category (J¥ Million) 2011-2021 83

Table 55: Market Value for Vodka – by category (US$ Million) 2011-2021 84

Table 56: Market Volume for Vodka – by category (Million Liters) 2011-2021 84

Table 57: Market Value for Whiskey – by category (J¥ Million) 2011-2021 85

Table 58: Market Value for Whiskey – by category (US$ Million) 2011-2021 86

Table 59: Market Volume for Whiskey – by category (Million Liters) 2011-2021 86

Table 60: Spirits Sales Distribution in Japan – by Markets (Million Liters), 2016 87

Table 61: Package Material (in Million pack units) 88

Table 62: Pack Type (in Million pack units) 88

Table 63: Closure Type (in Million pack units) 88

Table 64: Primary Outer Type (in Million pack units) 88

Table 65: Exchange Rates: (US$-J¥), 2011-2021 89

Table 66: GDP Per Capita (J¥) 89

Table 67: Population 89

Table 68: Consumer Price Index 89

Table 69: Age Profile (Millions of Persons) 90

Figures

List of Figures

Figure 1: Volume share of Japan in the global and Asia-Pacific Spirits sector, 2011-2021 3

Figure 2: Japan compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 4

Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 4: Per capita consumption* in Japan compared to global and Asia-Pacific average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption* (by markets) in Japan compared to global and Asia-Pacific average, 2016 9

Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13

Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14

Figure 10: Value and volume growth analysis, Rum market, 2011-2021 16

Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18

Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20

Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21

Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23

Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 25

Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 26

Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27

Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 28

Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 29

Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30

Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31

Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 32

Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 33

Figure 24: Leading brands in the Japanese Spirits sector, volume share, 2016 34

Figure 25: Leading brands in the Brandy market, volume share, 2016 38

Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 39

Figure 27: Leading brands in the Liqueurs market, volume share, 2016 40

Figure 28: Leading brands in the Rum market, volume share, 2016 41

Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 42

Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 44

Figure 31: Leading brands in the Whiskey market, volume share, 2016 45

Figure 32: Packaging share and growth analysis by package material, 2011-2021 54

Figure 33: Use of package material by markets (in pack units), 2016 55

Figure 34: Packaging share and growth analysis by pack type, 2011-2021 56

Figure 35: Use of pack type by markets (in pack units), 2016 57

Figure 36: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 37: Use of closure type by markets (in pack units), 2016 59

Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 60

Figure 39: Use of primary outer type by markets (in pack units), 2016 61

Figure 40: Relative comparison of countries based on PEST analysis 62

Figure 41: Japanese GDP per capita, 2011-2016 65

Figure 42: Population growth in Japan, 2011-2016 66

Figure 43: Consumer Price Index, Japan, 2010-2016 67

Figure 44: Age Profile, Japan, 2016 68

Figure 45: Consumption of Spirits by Gender, Japan, 2016 69

Figure 46: Consumption of Spirits by age, Japan, 2016 70

Figure 47: Consumption of Spirits by education, Japan, 2016 71

Figure 48: Consumption of Spirits by urbanization, Japan, 2016 72

Figure 49: About GlobalData 91

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