Country Profile: Spirits Sector in Malaysia

All the vital news, analysis, and commentary curated by our industry experts.

$875

Buy Report Download FREE Resources

Published: September 30, 2017 Report Code: CS4728MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Rapid urbanization, a large young population, and growing urban middle-class segment are expected to drive the Malaysian Spirits sector. Of all the markets, Whiskey is the largest in value terms, while Gin & Genever is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets account for the leading share in the distribution of Spirits in the country. Glass is the only package material used in the Malaysian Spirits sector, while Bottle is the only pack type used in 2016. William Grant & Sons Ltd., Bacardi Limited, and Diageo PLC, UK are the leading market players in the Malaysian Spirits sector.

GlobalData’s Country Profile report on the Spirits sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– The Malaysian Spirits sector is forecast to register an overall value growth of 57.7% during 2016-2021.

– Whiskey is the largest market in value terms in the Malaysian Spirits sector.

– Per capita consumption in Specialty Spirits market is higher compared to other markets in the Malaysian Spirits sector.

– Hypermarkets & Supermarkets account for the leading share in the distribution of Spirits in Malaysia.

– Glenfiddich, Dewar's and Johnnie Walker are leading brands in the Malaysian Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

William Grant & Sons Ltd.
Bacardi Limited
Diageo PLC UK
The Edrington Group
Pernod Ricard SA
Bozeman Spirits LLC
Amigo Pop
Benison & Co. Ltd.
Remy Coitreau Group
Duncan
Gilbey (Malaysia) Sdn Bhd

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Malaysia in the global and regional context 3

3.1. Malaysia’s share in the Global and Asia-Pacific Spirits sector 3

3.2. Malaysia compared to other leading countries in Asia-Pacific 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Malaysia 5

4.2. Per capita consumption – Malaysia compared to Asia-Pacific and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Spirits sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Brandy 11

5.3. Market analysis: Gin & Genever 13

5.4. Market analysis: Liqueurs 14

5.5. Market analysis: Rum 16

5.6. Market analysis: Specialty Spirits 18

5.7. Market analysis: Tequila & Mezcal 20

5.8. Market analysis: Vodka 21

5.9. Market analysis: Whiskey 23

6. Distribution analysis 25

6.1. Distribution channel share analysis: Spirits 25

6.2. Distribution channel share analysis: Brandy 26

6.3. Distribution channel share analysis: Gin & Genever 27

6.4. Distribution channel share analysis: Liqueurs 28

6.5. Distribution channel share analysis: Rum 29

6.6. Distribution channel share analysis: Specialty Spirits 30

6.7. Distribution channel share analysis: Tequila & Mezcal 31

6.8. Distribution channel share analysis: Vodka 32

6.9. Distribution channel share analysis: Whiskey 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 36

7.3. Brand share analysis by category 43

7.3.1. Brandy 43

7.3.2. Liqueurs 44

7.3.3. Rum 45

7.3.4. Vodka 46

7.3.5. Whiskey 47

8. Packaging analysis 48

8.1. Packaging share and growth analysis by package material 48

8.2. Packaging share analysis by package material 49

8.3. Packaging share and growth analysis by pack type 50

8.4. Packaging share analysis by pack type 51

8.5. Packaging share and growth analysis by closure type 52

8.6. Packaging share analysis by closure type 53

8.7. Packaging share and growth analysis by primary outer type 54

8.8. Packaging share analysis by primary outer type 55

9. Macroeconomic analysis 56

9.1. GDP per Capita 59

9.2. Population and population growth 60

9.3. Consumer Price Index 61

9.4. Population breakdown by age 62

10. Consumergraphics 63

10.1. Consumption by Gender 63

10.2. Consumption by Age 64

10.3. Consumption by Education 65

10.4. Consumption by Degree of Urbanization 66

11. Methodology 67

12. Definitions 68

13. Appendix 71

14. About GlobalData 85

15. Disclaimer 86

16. Contact Us 87

Table

List of Tables

Table 1: Volume share of Malaysia in the global and Asia-Pacific Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Per capita consumption* (by markets) in Malaysia , Asia-Pacific and Global average, 2016 10

Table 4: Value analysis of Brandy market by categories, 2011-2021 12

Table 5: Volume analysis of Brandy market by categories, 2011-2021 12

Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15

Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 15

Table 8: Value analysis of Rum market by categories, 2011-2021 17

Table 9: Volume analysis of Rum market by categories, 2011-2021 17

Table 10: Value analysis of Speciality Spirits market by categories, 2011-2021 19

Table 11: Volume analysis of Speciality Spirits market by categories, 2011-2021 19

Table 12: Value analysis of Vodka market by categories, 2011-2021 22

Table 13: Volume analysis of Vodka market by categories, 2011-2021 22

Table 14: Value analysis of Whiskey market by categories, 2011-2021 24

Table 15: Volume analysis of Whiskey market by categories, 2011-2021 24

Table 16: Brand Volume – Spirits sector, 2016 35

Table 17: Brand Volume – Brandy market, 2016 36

Table 18: Brand Volume – Gin & Genever market, 2016 37

Table 19: Brand Volume – Liqueurs market, 2016 38

Table 20: Brand Volume – Rum market, 2016 39

Table 21: Brand Volume – Tequila & Mezcal market, 2016 40

Table 22: Brand Volume – Vodka market, 2016 41

Table 23: Brand Volume – Whiskey market, 2016 42

Table 24: Brand Volume – Cognac category 43

Table 25: Brand Volume – Other Grape Brandy category, 2016 43

Table 26: Brand Volume – Fruit Liqueurs category, 2016 44

Table 27: Brand Volume – Dark Rum category, 2016 45

Table 28: Brand Volume – Flavoured Vodka category, 2016 46

Table 29: Brand Volume – Unflavoured Vodka category, 2016 46

Table 30: Brand Volume – American Whiskey category, 2016 47

Table 31: Brand Volume – Scotch Whisky category, 2016 47

Table 32: Brand Volume – Other Whiskey category, 2016 47

Table 33: Consumption of Spirits by gender and markets (Thousand Liters, 2016) 63

Table 34: Consumption of Spirits by age and markets (Thousand Liters, 2016) 64

Table 35: Consumption of Spirits by education and markets (Thousand Liters, 2016) 65

Table 36: Consumption of Spirits by degree of urbanization and markets (Thousand Liters, 2016) 66

Table 37: Market Definitions 68

Table 38: Category Definitions 69

Table 39: Channel Definitions 70

Table 40: Market Value for Brandy – by category (RM Million) 2011-2021 71

Table 41: Market Value for Brandy – by category (US$ Million) 2011-2021 71

Table 42: Market Volume for Brandy – by category (Thousand Liters) 2011-2021 72

Table 43: Market Value for Liqueurs – by category (RM Million) 2011-2021 72

Table 44: Market Value for Liqueurs – by category (US$ Million) 2011-2021 73

Table 45: Market Volume for Liqueurs – by category (Thousand Liters) 2011-2021 73

Table 46: Market Value for Rum – by category (RM Million) 2011-2021 74

Table 47: Market Value for Rum – by category (US$ Million) 2011-2021 74

Table 48: Market Volume for Rum – by category (Thousand Liters) 2011-2021 74

Table 49: Market Value for Specialty Spirits – by category (RM Million) 2011-2021 75

Table 50: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 75

Table 51: Market Volume for Specialty Spirits – by category (Thousand Liters) 2011-2021 76

Table 52: Market Value for Vodka – by category (RM Million) 2011-2021 76

Table 53: Market Value for Vodka – by category (US$ Million) 2011-2021 77

Table 54: Market Volume for Vodka – by category (Thousand Liters) 2011-2021 77

Table 55: Market Value for Whiskey – by category (RM Million) 2011-2021 78

Table 56: Market Value for Whiskey – by category (US$ Million) 2011-2021 78

Table 57: Market Volume for Whiskey – by category (Thousand Liters) 2011-2021 79

Table 58: Components of change – by Market 79

Table 59: Spirits Sales Distribution in Malaysia – by Markets (Thousand Liters), 2016 80

Table 60: Package Material (in Million pack units) 81

Table 61: Pack Type (in Million pack units) 81

Table 62: Closure Type (in Million pack units) 81

Table 63: Primary Outer Type (in Million pack units) 82

Table 64: Exchange Rates: (US$-RM), 2011-2021 83

Table 65: GDP Per Capita (RM), 2011-2016 83

Table 66: Population, 2011-2016 83

Table 67: Consumer Price Index, 2011-2016 83

Table 68: Age Profile (in Millions), 2016 84

Figures

List of Figures

Figure 1: Malaysia compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in Malaysia compared to global and Asia-Pacific average, 2011-2021 6

Figure 4: Degree of trading up/down in the Malaysian Spirits sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 16

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 21

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 23

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 25

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 26

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 28

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 29

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 32

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 33

Figure 23: Leading brands in the Malaysian Spirits sector, volume share, 2016 34

Figure 24: Leading brands in the Brandy market, volume share, 2016 36

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 37

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 38

Figure 27: Leading brands in the Rum market, volume share, 2016 39

Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 40

Figure 29: Leading brands in the Vodka market, volume share, 2016 41

Figure 30: Leading brands in the Whiskey market, volume share, 2016 42

Figure 31: Packaging share and growth analysis by package material, 2011-2021 48

Figure 32: Use of package material by markets (in pack units), 2016 49

Figure 33: Packaging share and growth analysis by pack type, 2011-2021 50

Figure 34: Use of pack type by markets (in pack units), 2016 51

Figure 35: Packaging share and growth analysis by closure type, 2011-2021 52

Figure 36: Use of closure type by markets (in pack units), 2016 53

Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 54

Figure 38: Use of primary outer type by markets (in pack units), 2016 55

Figure 39: Relative comparison of countries based on PEST analysis 56

Figure 40: Malaysia’s GDP per capita, 2011-2016 59

Figure 41: Population growth in Malaysia, 2011-2016 60

Figure 42: Consumer Price Index, Malaysia, 2010-2016 61

Figure 43: Age Profile, Malaysia, 2016 62

Figure 44: Consumption of Spirits by gender, Malaysia, 2016 63

Figure 45: Consumption of Spirits by age, Malaysia, 2016 64

Figure 46: Consumption of Spirits by education, Malaysia, 2016 65

Figure 47: Consumption of Spirits by degree of urbanization, Malaysia, 2016 66

Figure 48: About GlobalData 85

Frequently asked questions

Currency USD

Single User

$875

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Country Profile: Spirits Sector in Malaysia was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report
Evaluate the quality of the report
Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Spirits reports

Consumer

New

Japan Chilled Noodles (Pasta and Noodles) Market Size, Growth and…

Consumer

New

Colombia Chilled Noodles (Pasta and Noodles) Market Size, Growth and…

Consumer

New

China Chilled Noodles (Pasta and Noodles) Market Size, Growth and…

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Country Profile: Spirits Sector in Malaysia in real time.

Access a live Country Profile: Spirits Sector in Malaysia dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Country Profile: Spirits Sector in Malaysia

Scope

Reasons to Buy

Table of Contents

Table

Figures

Frequently asked questions

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Sample Report

Below is a sample report to understand what you are buying

Related reports