Country Profile: Spirits Sector in New Zealand

All the vital news, analysis, and commentary curated by our industry experts.

$875

Buy Report View Sample

Published: August 31, 2017 Report Code: CS4751MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

GlobalData’s "Country Profile: Spirits Sector in New Zealand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

New Zealand accounted for a volume share of 0.09% of the Asia-Pacific Spirits sector, in 2016. The strong economic status, subsequent rise in disposable incomes and the growing demand for unique flavoured spirits are some of the factors that are driving the sector. Of the eight markets, Whiskey is the largest in volume terms, and is also expected to grow at the fastest CAGR during 2016-2021. The top five brands accounted for 26.3% volume share in 2016. Jim Beam Rye was the leading brand in the sector, followed by Smirnoff and Coruba Jamaica Rum. Hypermarkets & Supermarkets was the leading channel for distribution of Spirits in New Zealand. Glass was the only package material used in the New Zealand Spirits sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Scope

– The New Zealand Spirits sector accounted for a volume share of 0.09% of the regional (Asia-Pacific) market, in 2016.

– The sector is expected to grow at a CAGR of 7.6% during 2016-2021.

– Of the eight markets, Whiskey was the largest market and is expected to grow at a fastest CAGR during the forecast period (2016-2021).

– The top five brands in the New Zealand Spirits sector accounted for 26.3% volume share in 2016.

– Jim Beam Rye is the leading brand in the New Zealand Spirits sector.

– Hypermarkets & Supermarkets accounted for the largest volume share in the distribution of Spirits in the country.

– Glass is the only package material used in the New Zealand Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Camus LVMH Moet Hennessy - Louis Vuitton
Pernod Ricard SA
Bardinet S.A.S
Chatelle Napoleon
Remy Coitreau Group
Bacardi Limited
Diageo PLC UK
Long John
International Ltd.
SUNTORY HOLDINGS LIMITED.
Mast-Jägermeister Se
Canterbury
De Kuyper Royal Distillers
Distell Group Limited
Prenzel Distilling Company
Everglades
Davide Campari-Milano S.p.A.
Illva Saronno S.P.A.
Lucas Bols NV
Whyte & Mackay Ltd
vok beverages pty ltd
Heaven Hill Distilleries Inc.
Dos Gusanos
Spi Group
Russian Standard Corporation
Tanduay Distillers Inc.
Asahi Group
Carlton & United Breweries
Constellation Brands Inc.
Irish Distillers Limited
Emperador Distillers
The Edrington Group

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. New Zealand in the global and regional context 3

3.1. New Zealand’s share in the Global and Asia-Pacific Spirits sector 3

3.2. New Zealand compared to other leading countries in Asia-Pacific 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in New Zealand 5

4.2. Per capita consumption – New Zealand compared to Asia-Pacific and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Spirits sector 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Brandy 11

5.3. Market analysis: Gin & Genever 13

5.4. Market analysis: Liqueurs 14

5.5. Market analysis: Rum 16

5.6. Market analysis: Specialty Spirits 18

5.7. Market analysis: Tequila & Mezcal 20

5.8. Market analysis: Vodka 21

5.9. Market analysis: Whiskey 23

6. Distribution analysis 25

6.1. Distribution channel share analysis: Spirits 25

6.2. Distribution channel share analysis: Brandy 26

6.3. Distribution channel share analysis: Gin & Genever 27

6.4. Distribution channel share analysis: Liqueurs 28

6.5. Distribution channel share analysis: Rum 29

6.6. Distribution channel share analysis: Specialty Spirits 30

6.7. Distribution channel share analysis: Tequila & Mezcal 31

6.8. Distribution channel share analysis: Vodka 32

6.9. Distribution channel share analysis: Whiskey 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 47

7.3.1. Brandy 47

7.3.2. Liqueurs 48

7.3.3. Rum 50

7.3.4. Specialty Spirits 51

7.3.5. Vodka 52

7.3.6. Whiskey 53

8. Packaging analysis 55

8.1. Packaging share and growth analysis by package material 55

8.2. Packaging share analysis by package material 56

8.3. Packaging share and growth analysis by pack type 57

8.4. Packaging share analysis by pack type 58

8.5. Packaging share and growth analysis by closure type 59

8.6. Packaging share analysis by closure type 60

8.7. Packaging share and growth analysis by primary outer type 61

8.8. Packaging share analysis by primary outer type 62

9. Macroeconomic analysis 63

9.1. GDP per Capita 66

9.2. Population and population growth 67

9.3. Consumer Price Index 68

9.4. Population breakdown by age 69

10. Consumergraphics 70

10.1. Consumption by Gender 70

10.2. Consumption by Age 71

10.3. Consumption by Education 72

10.4. Consumption by Urbanization 73

11. Methodology 74

12. Definitions 75

13. Appendix 78

14. About GlobalData 93

15. Disclaimer 94

16. Contact Us 95

Table

List of Tables

Table 1: Volume share of New Zealand in the global and Asia-Pacific Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis by of Brandy market categories, 2011-2021 12

Table 4: Volume analysis of Brandy market by categories, 2011-2021 12

Table 5: Value analysis of Liqueurs market by categories, 2011-2021 15

Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 15

Table 7: Value analysis by of Rum market categories, 2011-2021 17

Table 8: Volume analysis of Rum market by categories, 2011-2021 17

Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 19

Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 19

Table 11: Value analysis by of Vodka market categories, 2011-2021 22

Table 12: Volume analysis of Vodka market by categories, 2011-2021 22

Table 13: Value analysis of Whiskey market by categories, 2011-2021 24

Table 14: Volume analysis of Whiskey market by categories, 2011-2021 24

Table 15: Brand Volume – Spirits sector, 2016 35

Table 16: Brand Volume – Brandy market, 2016 38

Table 17: Brand Volume – Gin & Genever market, 2016 39

Table 18: Brand Volume – Liqueurs market, 2016 40

Table 19: Brand Volume – Rum market, 2016 41

Table 20: Brand Volume – Specialty Spirits market, 2016 42

Table 21: Brand Volume – Tequila & Mezcal market, 2016 43

Table 22: Brand Volume – Vodka market, 2016 44

Table 23: Brand Volume – Whiskey market, 2016 45

Table 24: Brand Volume – Cognac category 47

Table 25: Brand Volume – Other Grape Brandy category, 2016 47

Table 26: Brand Volume – Bitters category, 2016 48

Table 27: Brand Volume – Cream Liqueurs category, 2016 48

Table 28: Brand Volume – Fruit Liqueurs category, 2016 48

Table 29: Brand Volume – Other Liqueurs category, 2016 49

Table 30: Brand Volume – Dark Rum category, 2016 50

Table 31: Brand Volume – Light Rum category, 2016 50

Table 32: Brand Volume – Ouzo category, 2016 51

Table 33: Brand Volume – Raki category, 2016 51

Table 34: Brand Volume – Flavoured Vodka category, 2016 52

Table 35: Brand Volume – Unflavoured Vodka category, 2016 52

Table 36: Brand Volume – American Whiskey category, 2016 53

Table 37: Brand Volume – Canadian Whiskey category, 2016 53

Table 38: Brand Volume – Irish Whiskey category, 2016 54

Table 39: Brand Volume – Scotch Whisky category, 2016 54

Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016) 70

Table 41: Consumption of Spirits by age and markets (Million Liters, 2016) 71

Table 42: Consumption of Spirits by education and markets (Thousand Liters, 2016) 72

Table 43: Consumption of Spirits by urbanization and markets (Million Liters, 2016) 73

Table 44: Market Definitions 75

Table 45: Category Definitions 76

Table 46: Channel Definitions 77

Table 47: Market Value for Brandy – by category (NZ$ Million) 2011-2021 78

Table 48: Market Value for Brandy – by category (US$ Million) 2011-2021 78

Table 49: Market Volume for Brandy – by category (Million Liters) 2011-2021 79

Table 50: Market Value for Liqueurs – by category (NZ$ Million) 2011-2021 79

Table 51: Market Value for Liqueurs – by category (US$ Million) 2011-2021 80

Table 52: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 80

Table 53: Market Value for Rum – by category (NZ$ Million) 2011-2021 81

Table 54: Market Value for Rum – by category (US$ Million) 2011-2021 81

Table 55: Market Volume for Rum – by category (Million Liters) 2011-2021 81

Table 56: Market Value for Specialty Spirits – by category (NZ$ Million) 2011-2021 82

Table 57: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 82

Table 58: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 83

Table 59: Market Value for Vodka – by category (NZ$ Million) 2011-2021 83

Table 60: Market Value for Vodka – by category (US$ Million) 2011-2021 84

Table 61: Market Volume for Vodka – by category (Million Liters) 2011-2021 84

Table 62: Market Value for Whiskey – by category (NZ$ Million) 2011-2021 85

Table 63: Market Value for Whiskey – by category (US$ Million) 2011-2021 85

Table 64: Market Volume for Whiskey – by category (Million Liters) 2011-2021 86

Table 65: Components of change – by Market 87

Table 66: Spirits Sales Distribution in New Zealand – by Markets (NZ$ Million), 2016 88

Table 67: Package Material (in Million pack units) 89

Table 68: Pack Type (in Million pack units) 89

Table 69: Closure Type (in Million pack units) 89

Table 70: Primary Outer Type (in Million pack units) 90

Table 71: Exchange Rates: (US$-NZ$), 2011-2021 91

Table 72: GDP Per Capita (NZ$) 91

Table 73: Population 92

Table 74: Consumer Price Index 92

Table 75: Age Profile (Millions of Persons) 92

Figures

List of Figures

Figure 1: New Zealand compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in New Zealand compared to global and Asia-Pacific average, 2011-2021 6

Figure 4: Degree of trading up/down in the New Zealand Spirits sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption* (by markets) in New Zealand compared to global and Asia-Pacific average, 2016 10

Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 11

Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13

Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14

Figure 10: Value and volume growth analysis, Rum market, 2011-2021 16

Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18

Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20

Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21

Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23

Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 25

Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 26

Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27

Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 28

Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 29

Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30

Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31

Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 32

Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 33

Figure 24: Leading brands in the New Zealand Spirits sector, volume share, 2016 34

Figure 25: Leading brands in the Brandy market, volume share, 2016 38

Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 39

Figure 27: Leading brands in the Liqueurs market, volume share, 2016 40

Figure 28: Leading brands in the Rum market, volume share, 2016 41

Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 42

Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 43

Figure 31: Leading brands in the Vodka market, volume share, 2016 44

Figure 32: Leading brands in the Whiskey market, volume share, 2016 45

Figure 33: Packaging share and growth analysis by package material, 2011-2021 55

Figure 34: Use of package material by markets (in pack units), 2016 56

Figure 35: Packaging share and growth analysis by pack type, 2011-2021 57

Figure 36: Use of pack type by markets (in pack units), 2016 58

Figure 37: Packaging share and growth analysis by closure type, 2011-2021 59

Figure 38: Use of closure type by markets (in pack units), 2016 60

Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 61

Figure 40: Use of primary outer type by markets (in pack units), 2016 62

Figure 41: Relative comparison of countries based on PEST analysis 63

Figure 42: New Zealand’s GDP per capita, 2011-2016 66

Figure 43: Population growth in New Zealand, 2011-2016 67

Figure 44: Consumer Price Index, New Zealand, 2010-2016 68

Figure 45: Age Profile, New Zealand, 2016 69

Figure 46: Consumption of Spirits by Gender, New Zealand, 2016 70

Figure 47: Consumption of Spirits by age, New Zealand, 2016 71

Figure 48: Consumption of Spirits by education, New Zealand, 2016 72

Figure 49: Consumption of Spirits by urbanization, New Zealand, 2016 73

Figure 50: About GlobalData 93

Frequently asked questions

Currency USD

Single User

$875

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Country Profile: Spirits Sector in New Zealand was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report
Evaluate the quality of the report
Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Spirits reports

Consumer

New

Eastern Europe Food Market Opportunities, Trends, Growth Analysis and Forecast…

Consumer

New

Saudi Arabia Baby Food Market Size and Share by Categories,…

Consumer

New

Americas Food Market Opportunities, Trends, Growth Analysis and Forecast to…

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Country Profile: Spirits Sector in New Zealand in real time.

Access a live Country Profile: Spirits Sector in New Zealand dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Country Profile: Spirits Sector in New Zealand

Scope

Reasons to Buy

Table of Contents

Table

Figures

Frequently asked questions

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Sample Report

Below is a sample report to understand what you are buying

Related reports