Country Profile: Spirits Sector in Romania

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Published: August 31, 2017 Report Code: CS4733MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Spirits Sector in Romania is led by the Brandy market in both value and volume terms, while the Liquers market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Spirits in the country. Glass is the most commonly used package material in the Romanian sector. Stalinskaya, Absolut and Alexandrion are the leading brands in the Spirits sector.

GlobalData’s Country Profile report on the Spirits sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

– The Spirits sector in Romania is forecast to grow at 5.4% CAGR in value terms during 2016-2021

– The per capita consumption of Spirits is higher in Romania compared to the global and regional level

– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Romania

– Stalinskaya accounts for the leading share in the Romanian Spirits sector

– Glass is the most commonly used package material in the Romanian Spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Stalinskaya
Absolut
Alexandrion
Prodal
Smirnoff
Gonzalez Byass
Red Square
Jidvei
Cava D'Oro
Milcov

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Romania in the global and regional context 3

3.1. Romania’s share in the Global and Eastern European Spirits sector 3

3.2. Romania compared to other leading countries in Eastern Europe 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Romania 5

4.2. Per capita consumption – Romania compared to Eastern Europe and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 24

6.1. Distribution channel share analysis: Spirits 24

6.2. Distribution channel share analysis: Brandy 25

6.3. Distribution channel share analysis: Gin & Genever 26

6.4. Distribution channel share analysis: Liqueurs 27

6.5. Distribution channel share analysis: Rum 28

6.6. Distribution channel share analysis: Specialty Spirits 29

6.7. Distribution channel share analysis: Tequila & Mezcal 30

6.8. Distribution channel share analysis: Vodka 31

6.9. Distribution channel share analysis: Whiskey 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by category 43

7.2.1. Brandy 43

7.2.2. Liqueurs 45

7.2.3. Vodka 47

7.2.4. Whiskey 48

8. Packaging analysis 49

8.1. Packaging share and growth analysis by package material 49

8.2. Packaging share analysis by package material 50

8.3. Packaging share and growth analysis by pack type 51

8.4. Packaging share analysis by pack type 52

8.5. Packaging share and growth analysis by closure type 53

8.6. Packaging share analysis by closure type 54

8.7. Packaging share and growth analysis by primary outer type 55

9. Macroeconomic analysis 57

9.1. GDP per Capita 60

9.2. Population and population growth 61

9.3. Consumer Price Index 62

9.4. Population breakdown by age 63

10. Consumergraphics 64

10.1. Consumption by Gender 64

10.2. Consumption by Age 65

10.3. Consumption by Education 66

10.4. Consumption by Degree of Urbanization 67

11. Definitions 69

12. Appendix 73

13. About GlobalData 86

14. Disclaimer 87

15. Contact Us 88

Table

List of Tables

Table 1: Volume share of Romania in the global and Eastern Europe Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Value analysis of Brandy market categories, 2011-2021 11

Table 4: Volume analysis of Brandy market by categories, 2011-2021 11

Table 5: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 7: Value analysis of Rum market categories, 2011-2021 16

Table 8: Volume analysis of Rum market by categories, 2011-2021 16

Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 18

Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 18

Table 11: Value analysis of Vodka market categories, 2011-2021 21

Table 12: Volume analysis of Vodka market by categories, 2011-2021 21

Table 13: Value analysis of Specialty Spirits market by categories, 2011-2021 23

Table 14: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 15: Brand Volume – Spirits sector, 2016 34

Table 16: Brand Volume – Brandy market, 2016 36

Table 17: Brand Volume – Gin & Genever market, 2016 37

Table 18: Brand Volume – Rum market, 2016 39

Table 19: Brand Volume – Tequila & Mezcal market, 2016 40

Table 20: Brand Volume – Vodka market, 2016 41

Table 21: Brand Volume – Whiskey market, 2016 42

Table 22: Brand Volume – Cognac category 43

Table 23: Brand Volume – Fruit Brandy category 43

Table 24: Brand Volume – Other Grape Brandy category, 2016 44

Table 25: Brand Volume – Bitters category, 2016 45

Table 26: Brand Volume – Cream Liqueurs category, 2016 45

Table 27: Brand Volume – Other Liqueurs category, 2016 45

Table 28: Brand Volume – Dark Rum category, 2016 46

Table 29: Brand Volume – Light Rum category, 2016 46

Table 30: Brand Volume – Flavored Vodka category, 2016 47

Table 31: Brand Volume – Unflavored Vodka category, 2016 47

Table 32: Brand Volume – American Whiskey category, 2016 48

Table 33: Brand Volume – Scotch Whisky category, 2016 48

Table 34: Consumption of Spirits by gender and markets (Million Liters, 2016) 64

Table 35: Consumption of Spirits by age and markets (Million Liters, 2016) 65

Table 36: Consumption of Spirits by education and markets (Million Liters, 2016) 66

Table 37: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 67

Table 38: Market Definitions 69

Table 39: Category Definitions 70

Table 40: Channel Definitions 72

Table 41: Market Value for Brandy – by category (RON Million) 2011-2021 73

Table 42: Market Value for Brandy – by category (US$ Million) 2011-2021 73

Table 43: Market Volume for Brandy – by category (Million Liters) 2011-2021 74

Table 44: Market Value for Liqueurs – by category (RON Million) 2011-2021 74

Table 45: Market Value for Liqueurs – by category (US$ Million) 2011-2021 75

Table 46: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 75

Table 47: Market Value for Rum – by category (RON Million) 2011-2021 76

Table 48: Market Value for Rum – by category (US$ Million) 2011-2021 76

Table 49: Market Volume for Rum – by category (Million Liters) 2011-2021 76

Table 50: Market Value for Specialty Spirits – by category (RON Million) 2011-2021 77

Table 51: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 77

Table 52: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 78

Table 53: Market Value for Vodka – by category (RON Million) 2011-2021 78

Table 54: Market Value for Vodka – by category (US$ Million) 2011-2021 78

Table 55: Market Volume for Vodka – by category (Million Liters) 2011-2021 79

Table 56: Market Value for Whiskey – by category (RON Million) 2011-2021 79

Table 57: Market Value for Whiskey – by category (US$ Million) 2011-2021 80

Table 58: Market Volume for Whiskey – by category (Million Liters) 2011-2021 80

Table 59: Spirits Sales Distribution in Romania – by Markets (RON Million), 2016 81

Table 60: Package Material (in Million pack units) 82

Table 61: Pack Type (in Million pack units) 82

Table 62: Closure Type (in Million pack units) 82

Table 63: Primary Outer Type (in Million pack units) 83

Table 64: Exchange Rates: (US$-RON), 2011-2021 84

Table 65: GDP Per Capita (RON) 84

Table 66: Population 84

Table 67: Consumer Price Index 84

Table 68: Age Profile (Millions of Persons) 85

Figures

List of Figures

Figure 1: Romania compared to other top four countries in Eastern Europe – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Per capita consumption (by markets) in Romania compared to global and Eastern European average, 2016 9

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 22

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 24

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 25

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 27

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 28

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 31

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 32

Figure 23: Leading brands in the Romanian Spirits sector, volume share, 2016 33

Figure 24: Leading brands in the Brandy market, volume share, 2016 36

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 37

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 38

Figure 27: Leading brands in the Rum market, volume share, 2016 39

Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 40

Figure 29: Leading brands in the Vodka market, volume share, 2016 41

Figure 30: Leading brands in the Whiskey market, volume share, 2016 42

Figure 31: Packaging share and growth analysis by package material, 2011-2021 49

Figure 32: Use of package material by markets (in pack units), 2016 50

Figure 33: Packaging share and growth analysis by pack type, 2011-2021 51

Figure 34: Use of pack type by markets (in pack units), 2016 52

Figure 35: Packaging share and growth analysis by closure type, 2011-2021 53

Figure 36: Use of closure type by markets (in pack units), 2016 54

Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 55

Figure 38: Use of primary outer type by markets (in pack units), 2016 56

Figure 39.1: Relative comparison of countries based on PEST analysis 57

Figure 40: Romania’s GDP per capita, 2011-2016 60

Figure 41: Population growth in Romania, 2011-2016 61

Figure 42: Consumer Price Index, Romania, 2010-2016 62

Figure 43: Age Profile, Romania, 2016 63

Figure 44: Consumption of Spirits by gender, Romania, 2016 64

Figure 45: Consumption of Spirits by age, Romania, 2016 65

Figure 46: Consumption of Spirits by education, Romania, 2016 66

Figure 47: Consumption of Spirits by degree of urbanization, Romania, 2016 67

Figure 48: About GlobalData 86

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