Country Profile: Spirits Sector in the US

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Published: August 31, 2017 Report Code: CS4769MF-ST

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GlobalData’s "Country Profile: Spirits Sector in the US", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Spirits sector in the US is driven by rising disposable income and growing demand for premium products especially among busy consumers in the country. Of all the markets, Vodka is the largest in both value and volume terms, while Whiskey is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Spirits in the country. Glass is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Bacardi, Diageo PLC, and Sazerac Company are the leading market players in the US Spirits sector

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– The Spirits sector in the US is forecast to grow at 4.9% CAGR in value terms during 2016-2021

– The Whiskey market is forecast to register the fastest growth during 2016-2021

– Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in the US

– Hennessy is the leading brand in the US Brandy market

– Glass is the most commonly used package material in the US Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Bacardi Limited
Brown-Forman Corporation
Constellation Brands
Diageo plc
E & J Gallo Winery
Illva Saronno S.p.A.
Marie Brizard Wine & Spirits SA
Pernod Ricard S.A.
Proximo Spirits Inc.
Sazerac Company Inc.

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. The US in the global and regional context 3

3.1. The US share in the Global and North American Spirits sector 3

3.2. The US compared to other leading countries in North America 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in the US 5

4.2. Per capita consumption – the US compared to North America and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 24

6.1. Distribution channel share analysis: Spirits 24

6.2. Distribution channel share analysis: Brandy 25

6.3. Distribution channel share analysis: Gin & Genever 26

6.4. Distribution channel share analysis: Liqueurs 27

6.5. Distribution channel share analysis: Rum 28

6.6. Distribution channel share analysis: Specialty Spirits 29

6.7. Distribution channel share analysis: Tequila & Mezcal 30

6.8. Distribution channel share analysis: Vodka 31

6.9. Distribution channel share analysis: Whiskey 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 53

7.3.1. Brandy 53

7.3.2. Liqueurs 55

7.3.3. Rum 57

7.3.4. Specialty Spirits 59

7.3.5. Vodka 60

7.3.6. Whiskey 62

7.4. Private label share analysis 65

8. Packaging analysis 67

8.1. Packaging share and growth analysis by package material 67

8.2. Packaging share analysis by package material 68

8.3. Packaging share and growth analysis by pack type 69

8.4. Packaging share analysis by pack type 70

8.5. Packaging share and growth analysis by closure type 71

8.6. Packaging share analysis by closure type 72

8.7. Packaging share and growth analysis by primary outer type 73

8.8. Packaging share analysis by primary outer type 74

9. Macroeconomic analysis 75

9.1. GDP per Capita 78

9.2. Population and population growth 79

9.3. Consumer Price Index 80

9.4. Population breakdown by age 81

10. Consumergraphics 82

10.1. Consumption by Gender 82

10.2. Consumption by Age 83

10.3. Consumption by Education 84

10.4. Consumption by Degree of Urbanization 85

11. Methodology 86

12. Definitions 87

13. Appendix 91

14. About GlobalData 102

15. Disclaimer 103

16. Contact Us 104

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Value analysis of Brandy market by categories, 2011-2021 11

Table 3: Volume analysis of Brandy market by categories, 2011-2021 11

Table 4: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 6: Value analysis of Rum market by categories, 2011-2021 16

Table 7: Volume analysis of Rum market by categories, 2011-2021 16

Table 8: Value analysis of Speciality Spirits market by categories, 2011-2021 18

Table 9: Volume analysis of Speciality Spirits market by categories, 2011-2021 18

Table 10: Value analysis of Vodka market by categories, 2011-2021 21

Table 11: Volume analysis of Vodka market by categories, 2011-2021 21

Table 12: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 13: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 14: Brand Volume – Spirits sector, 2016 34

Table 15: Brand Volume – Brandy market, 2016 39

Table 16: Brand Volume – Gin & Genever market, 2016 40

Table 17: Brand Volume – Liqueurs market, 2016 42

Table 18: Brand Volume – Rum market, 2016 44

Table 19: Brand Volume – Specialty Spirits market, 2016 46

Table 20: Brand Volume – Tequila & Mezcal market, 2016 47

Table 21: Brand Volume – Vodka market, 2016 49

Table 22: Brand Volume – Whiskey market, 2016 51

Table 23: Brand Volume – Armagnac category 53

Table 24: Brand Volume – Cognac category 53

Table 25: Brand Volume – Other Grape Brandy category, 2016 54

Table 26: Brand Volume – Bitters category, 2016 55

Table 27: Brand Volume – Cream Liqueurs category, 2016 55

Table 28: Brand Volume – Fruit Liqueurs category, 2016 55

Table 29: Brand Volume – Other Liqueurs category, 2016 56

Table 30: Brand Volume – Dark Rum category, 2016 57

Table 31: Brand Volume – Light Rum category, 2016 57

Table 32: Brand Volume – Raki category, 2016 59

Table 33: Brand Volume – Sake category, 2016 59

Table 34: Brand Volume – Other Specialty Spirits category, 2016 59

Table 35: Brand Volume – Flavored Vodka category, 2016 60

Table 36: Brand Volume – Unflavored Vodka category, 2016 60

Table 37: Brand Volume – American Whiskey category, 2016 62

Table 38: Brand Volume – Canadian Whiskey category, 2016 62

Table 39: Brand Volume – Irish Whiskey category, 2016 63

Table 40: Brand Volume – Scotch Whisky category, 2016 63

Table 41: Brand Volume – Other Whiskey category, 2016 64

Table 42: Consumption of Spirits by gender and markets (Million Liters, 2016) 82

Table 43: Consumption of Spirits by age and markets (Million Liters, 2016) 83

Table 44: Consumption of Spirits by education and markets (Million Liters, 2016) 84

Table 45: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 85

Table 46: Market Definitions 87

Table 47: Category Definitions 88

Table 48: Channel Definitions 90

Table 49: Market Value for Brandy – by category (US$ Million) 2011-2021 91

Table 50: Market Volume for Brandy – by category (Million Liters) 2011-2021 91

Table 51: Market Value for Liqueurs – by category (US$ Million) 2011-2021 92

Table 52: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 92

Table 53: Market Value for Rum – by category (US$ Million) 2011-2021 93

Table 54: Market Volume for Rum – by category (Million Liters) 2011-2021 93

Table 55: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 94

Table 56: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 94

Table 57: Market Value for Vodka – by category (US$ Million) 2011-2021 95

Table 58: Market Volume for Vodka – by category (Million Liters) 2011-2021 95

Table 59: Market Value for Whiskey – by category (US$ Million) 2011-2021 96

Table 60: Market Volume for Whiskey – by category (Million Liters) 2011-2021 96

Table 61: Spirits Sales Distribution in the US – by Markets (Million Liters), 2016 97

Table 62: Package Material (in Million pack units) 98

Table 63: Pack Type (in Million pack units) 98

Table 64: Closure Type (in Million pack units) 98

Table 65: Primary Outer Type (in Million pack units) 99

Table 66: Exchange Rates: (US$), 2011-2021 100

Table 67: GDP Per Capita (US$) 100

Table 68: Population 100

Table 69: Consumer Price Index 100

Table 70: Age Profile (Millions of Persons) 101

Figures

List of Figures

Figure 1: Volume share of the US in the global and North American Spirits sector, 2011-2021 3

Figure 2: The US compared to other two countries in North America – market size, growth, and competitive landscape 4

Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 4: Per capita consumption* in the US compared to global and North American average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption* (by markets) in the US compared to global and North America average, 2016 9

Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 10: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 22

Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 24

Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 25

Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26

Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 27

Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 28

Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29

Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30

Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 31

Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 32

Figure 24: Leading brands in the US Spirits sector, volume share, 2016 33

Figure 25: Leading brands in the Brandy market, volume share, 2016 39

Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 40

Figure 27: Leading brands in the Liqueurs market, volume share, 2016 42

Figure 28: Leading brands in the Rum market, volume share, 2016 44

Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 46

Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 47

Figure 31: Leading brands in the Vodka market, volume share, 2016 49

Figure 32: Leading brands in the Whiskey market, volume share, 2016 51

Figure 33: Private label penetration by markets (volume terms), 2016 65

Figure 34: Growth analysis, private label and brands, (2011-2016) 66

Figure 35: Packaging share and growth analysis by package material, 2011-2021 67

Figure 36: Use of package material by markets (in pack units), 2016 68

Figure 37: Packaging share and growth analysis by pack type, 2011-2021 69

Figure 38: Use of pack type by markets (in pack units), 2016 70

Figure 39: Packaging share and growth analysis by closure type, 2011-2021 71

Figure 40: Use of closure type by markets (in pack units), 2016 72

Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 73

Figure 42: Use of primary outer type by markets (in pack units), 2016 74

Figure 43: Relative comparison of countries based on PEST analysis 75

Figure 44: The US GDP per capita, 2011-2016 78

Figure 45: Population growth in the US, 2011-2016 79

Figure 46: Consumer Price Index, the US, 2010-2016 80

Figure 47: Age Profile, the US, 2016 81

Figure 48: Consumption of Spirits by gender, the US, 2016 82

Figure 49: Consumption of Spirits by age, the US, 2016 83

Figure 50: Consumption of Spirits by education, the US, 2016 84

Figure 51: Consumption of Spirits by degree of urbanization, the US, 2016 85

Figure 52: About GlobalData 102

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