Country Profile: Spirits Sector in Venezuela

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Published: October 31, 2017 Report Code: CS4759MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Spirits Sector in Venezuela is led by the Rum market in both value and volume terms. Furthermore, it is also expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets accounts for a leading share in the distribution of Spirits in the country. Glass was the only package material used in the Venezuelan Spirits sector. Diplomático, Cacique and Santa Teresa are the leading brands in the Country.

GlobalData’s Country Profile report on the Spirits sector in Venezuela provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– The Spirits sector in Venezuela is forecast to grow at 2.4% CAGR in value terms during 2016-2021

– Per capita consumption of Rum is high in Venezuela compared to global and regional levels

– Diplomático accounts for the leading share in the Venezuelan Spirits sector

– Magnum is the leading brand, in both value and volume terms, in the Bulgarian Ice Cream sector.

– Glass is the only package material used in the Venezuelan Spirits sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Amarula
Baileys
Black & White Inc
CaciqueUSA
Constantinos S.A.
Gordon's
Jose Cuervo
Pampero
Sauza Tequila
Smirnoff Original
Stolichnaya
Tanqueray Gordon and Company Limited
Wyborowa SA

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Venezuela in the global and regional context 3

3.1. Venezuela’s share in the Global and Latin American Spirits sector 3

3.2. Venezuela compared to other leading countries in Latin America 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Venezuela 5

4.2. Per capita consumption – Venezuela compared to Latin America and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 24

6.1. Distribution channel share analysis: Spirits 24

6.2. Distribution channel share analysis: Brandy 25

6.3. Distribution channel share analysis: Gin & Genever 26

6.4. Distribution channel share analysis: Liqueurs 27

6.5. Distribution channel share analysis: Rum 28

6.6. Distribution channel share analysis: Specialty Spirits 29

6.7. Distribution channel share analysis: Tequila & Mezcal 30

6.8. Distribution channel share analysis: Vodka 31

6.9. Distribution channel share analysis: Whiskey 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by markets 36

7.3. Brand share analysis by category 45

7.3.1. Brandy 45

7.3.2. Liqueurs 46

7.3.3. Rum 47

7.3.4. Specialty Spirits 48

7.3.5. Vodka 49

7.3.6. Whiskey 50

8. Packaging analysis 51

8.1. Packaging share and growth analysis by package material 51

8.2. Packaging share analysis by package material 52

8.3. Packaging share and growth analysis by pack type 53

8.4. Packaging share analysis by pack type 54

8.5. Packaging share and growth analysis by closure type 55

8.6. Packaging share analysis by closure type 56

8.7. Packaging share and growth analysis by primary outer type 57

8.8. Packaging share analysis by primary outer type 58

9. Macroeconomic analysis 59

9.1. GDP per Capita 62

9.2. Population and population growth 63

9.3. Consumer Price Index 64

9.4. Population breakdown by age 65

10. Consumergraphics 66

10.1. Consumption by Gender 66

10.2. Consumption by Age 67

10.3. Consumption by Education 68

10.4. Consumption by Degree of Urbanization 69

11. Methodology 70

12. Definitions 71

13. Appendix 74

14. About GlobalData 87

15. Disclaimer 88

16. Contact Us 89

Table

List of Tables

Table 1: Volume share of Venezuela in the global and Latin America Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Per capita consumption (by markets) in Venezuela , Latin America and Global average, 2016 9

Table 4: Value analysis of Brandy market by categories, 2011-2021 11

Table 5: Value analysis of Brandy market by categories, 2011-2021 11

Table 6: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 8: Value analysis of Rum market by categories, 2011-2021 16

Table 9: Volume analysis of Rum market by categories, 2011-2021 16

Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 18

Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 18

Table 12: Value analysis of Vodka market by categories, 2011-2021 21

Table 13: Volume analysis of Vodka market by categories, 2011-2021 21

Table 14: Value analysis of Whiskey market by categories, 2011-2021 23

Table 15: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 16: Brand Volume – Spirits sector, 2016 34

Table 17: Brand Volume – Brandy market, 2016 36

Table 18: Brand Volume – Gin & Genever market, 2016 37

Table 19: Brand Volume – Liqueurs market, 2016 38

Table 20: Brand Volume – Rum market, 2016 39

Table 21: Brand Volume – Specialty Spirits market, 2016 40

Table 22: Brand Volume – Tequila & Mezcal market, 2016 41

Table 23: Brand Volume – Vodka market, 2016 42

Table 24: Brand Volume – Whiskey market, 2016 43

Table 25: Brand Volume – Other Grape Brandy category, 2016 45

Table 26: Brand Volume – Cream Liqueurs category, 2016 46

Table 27: Brand Volume – Other Liqueurs category, 2016 46

Table 28: Brand Volume – Dark Rum category, 2016 47

Table 29: Brand Volume – Light Rum category, 2016 47

Table 30: Brand Volume – Other Specialty Spirits category, 2016 48

Table 31: Brand Volume – Unflavoured Vodka category, 2016 49

Table 32: Brand Volume – Scotch Whisky category, 2016 50

Table 33: Consumption of Spirits by gender and markets (Million Liters, 2016) 66

Table 34: Consumption of Spirits by age and markets (Million Liters, 2016) 67

Table 35: Consumption of Spirits by education and markets (Thousand Liters, 2016) 68

Table 36: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 69

Table 37: Market Definitions 71

Table 38: Category Definitions 72

Table 39: Channel Definitions 73

Table 40: Market Value for Brandy – by category (Bs Million) 2011-2021 74

Table 41: Market Value for Brandy – by category (US$ Million) 2011-2021 74

Table 42: Market Volume for Brandy – by category (Million Liters) 2011-2021 75

Table 43: Market Value for Liqueurs – by category (Bs Million) 2011-2021 75

Table 44: Market Value for Liqueurs – by category (US$ Million) 2011-2021 76

Table 45: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 76

Table 46: Market Value for Rum – by category (Bs Million) 2011-2021 77

Table 47: Market Value for Rum – by category (US$ Million) 2011-2021 77

Table 48: Market Volume for Rum – by category (Million Liters) 2011-2021 78

Table 49: Market Value for Specialty Spirits – by category (Bs Million) 2011-2021 78

Table 50: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 79

Table 51: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 79

Table 52: Market Value for Vodka – by category (Bs Million) 2011-2021 80

Table 53: Market Value for Vodka – by category (US$ Million) 2011-2021 80

Table 54: Market Volume for Vodka – by category (Million Liters) 2011-2021 81

Table 55: Market Value for Whiskey – by category (Bs Million) 2011-2021 81

Table 56: Market Value for Whiskey – by category (US$ Million) 2011-2021 82

Table 57: Market Volume for Whiskey – by category (Million Liters) 2011-2021 82

Table 58: Spirits Sales Distribution in Venezuela – by Markets (Bs Million), 2016 83

Table 59: Package Material (in Million pack units) 84

Table 60: Pack Type (in Million pack units) 84

Table 61: Closure Type (in Million pack units) 84

Table 62: Primary Outer Type (in Million pack units) 85

Table 63: Exchange Rates: (US$-Bs), 2011-2021 85

Table 64: GDP Per Capita (Bs), 2011-2016 85

Table 65: Population, 2011-2016 86

Table 66: Consumer Price Index, 2011-2016 86

Table 67: Age Profile (in Millions) , 2016 86

Figures

List of Figures

Figure 1: Venezuela compared to other top four countries in Latin America – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption in Venezuela compared to global and Latin American average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 6: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 8: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 10: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 12: Value and volume growth analysis, Whiskeymarket, 2011-2021 22

Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 24

Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 25

Figure 15: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26

Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 27

Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 28

Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29

Figure 19: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30

Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 31

Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 32

Figure 22: Leading brands in the VenezuelanSpirits sector, volume share, 2016 33

Figure 23: Leading brands in the Brandy market, volume share, 2016 36

Figure 24: Leading brands in the Gin & Genever market, volume share, 2016 37

Figure 25: Leading brands in the Liqueurs market, volume share, 2016 38

Figure 26: Leading brands in the Rum market, volume share, 2016 39

Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 40

Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 41

Figure 29: Leading brands in the Vodka market, volume share, 2016 42

Figure 30: Leading brands in the Whiskey market, volume share, 2016 43

Figure 31: Packaging share and growth analysis by package material, 2011-2021 51

Figure 32: Use of package material by markets (in pack units), 2016 52

Figure 33: Packaging share and growth analysis by pack type, 2011-2021 53

Figure 34: Use of pack type by markets (in pack units), 2016 54

Figure 35: Packaging share and growth analysis by closure type, 2011-2021 55

Figure 36: Use of closure type by markets (in pack units), 2016 56

Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 57

Figure 38: Use of primary outer type by markets (in pack units), 2016 58

Figure 39: Relative comparison of countries based on PEST analysis 59

Figure 40: Venezuela’s GDP per capita, 2011-2016 62

Figure 41: Population growth in Venezuela, 2011-2016 63

Figure 42: Consumer Price Index, Venezuela, 2010-2016 64

Figure 43: Age Profile, Venezuela, 2016 65

Figure 44: Consumption of Spirits by gender, Venezuela ,2016 66

Figure 45: Consumption of Spirits by age, Venezuela , 2016 67

Figure 46: Consumption of Spirits by education, Venezuela , 2016 68

Figure 47: Consumption of Spirits degree of urbanization, Venezuela , 2016 69

Figure 48: About GlobalData 87

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