GlobalData is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week.
The four countries in scope for Europe are Germany, Italy, Sweden, and the UK. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 3.
– Of the four countries surveyed, respondents in the UK are the most concerned about the outbreak of coronavirus. 50% of respondents in the UK said they were ‘extremely concerned’, while in Sweden, the same response came from just 21%.
– Much has been made of international travel restrictions and their negative impact on travel. However, these survey results show that domestic travel plans have seen very similar levels of disruption according to our survey respondents.
– Italian responses in terms of spending more time browsing social media were significant, with over half admitting to increased browsing time. Of these, 22% said they are spending significantly more time browsing social media and 34% said they are spending slightly more time on social media.
– Germans are clearly receptive to domestic tourism campaigns, given their liking for local products. This form of tourism is likely to be the first to come back once the pandemic eases and movement becomes gradually less restricted. This is already occurring in Germany as shops are beginning to re-open as the country currently has the virus under sufficient control.
– This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Germany, Italy, Sweden and the UK.
– It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy
– Gain access to primary survey data results.
– Understand how the coronavirus pandemic is changing consumer attitudes.
– Assess how you can adapt your business plans and strategies to better meet these changing needs.
Table of Contents
Table of Contents
COVID-19 Impact on Consumer Behavior —Europe Week 3
UK respondents are the most concerned about COVID-19, Swedes are the most relaxed
Italians are most conscious of price and are influenced regularly by trusted products
International and domestic travel plans have been affected similarly
Social media usage is up, providing a great platform for marketing
German and Swedish respondents are less likely to spend more time reading reviews
People are visiting fine-dining restaurants less frequently in all four markets
Fast food/casual restaurants are suffering from even lower use
About the Survey