Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories

The notion of consuming three main meals a day continues to erode as snacking becomes entrenched in consumers' dietary routines. For some consumers, snacks provide a necessary energy or nutritional boost as time restraints prevent them from consuming more substantial meals. For others, they offer an emotional boost during stressful times or when an indulgence or treat is needed. Other snacking scenarios are characterized not by particular functional or psychological needs but are rather dictated by occasion, such as watching a movie, attending a sporting event, or socializing with friends. Essentially, more consumers are turning to snacks to fulfill a wider range of needs and occasions, presenting opportunities for brands right across the health-indulgence and sweet-savory spectrums.

Scope

• It is particularly crucial to understand the snacking motivations of younger consumers. Not only are they more frequent snackers, but their purchase behaviors and preferences will strongly influence other consumers and also subsequent generations, as they pass on these behaviors to their children.

• Snacking satisfies a range of rational and emotional needs. As a whole, snacking is primarily driven by the desire to treat oneself and boost energy levels. However, such motivations are nuanced, particularly when analyzed by age cohort.

Reasons to buy

Identify the top seven trends driving the snacks, confectionery, and desserts sectors.

Gain insight into the key consumer segments that are most likely to be a key focus for innovation.

Put innovative products into context by connecting them to specific consumer trends and needs.

Get insight and inspiration for innovation programs and new product development.

Table of Contents

1. Introduction

2. Innovation Trends in Snacks, Confectionery, and Desserts

Plant power

Meat-mania

DIY treating

Time-of-day positioning

Clean-label culture

Better with booze

Life hacking

3. Conclusions

4. Appendix

List of Tables

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List of Figures

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    Pricing

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