Denmark Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
Denmark recorded economic growth of 1.8% in 2023, supported by a surge in demand for its innovative weight-loss drugs, which boosted production and investment in the pharmaceutical sector. Without the contribution of this sector, GDP would have fallen slightly by 0.1%. Many Danish consumers shop across the border to find more affordable prices, a trend supported by rising costs. Lower product prices and the lack of bottle-deposit charges in Germany attract Danish shoppers.
Key Highlights
Beer consumption fell annually by 1% in 2024, mainly due to concerns about economic instability. Lager, which dominated beer volumes, recorded a flat performance in 2024. Wheat beer, ale, specialty lager, and stout lost ground in the year. Apple cider and flavored cider represented the bulk of cider volume and value sales in 2024. Apple cider recorded an annual volume decline of 10.9%. The discount price segment recorded volume growth of 9.3% in 2024, helped by its value-for-money appeal.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Danish beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Royal Unibrew
Harboe
Bryggeriet Vestfyen
Thisted Bryghus
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