easyJet plc – Digital Transformation Strategies

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easyJet plc Digital Transformation Strategies Overview

easyJet has adopted AI solutions to save fuel, reduce carbon dioxide emissions, carry out predictive aircraft maintenance, predict demand, right-size its fleet planning, and reduce food wastage. AI, big data, cloud, online travel, and travel apps are among the key technologies under focus for the company. The annual ICT spending of easyJet was estimated at $332 million in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors.

easyJet Plc (easyJet) is a low-cost airline carrier. It offers short-haul passenger airline services. The company’s service portfolio includes flight booking, travel insurance, airport lounges, car rental, airport parking, airport transfers, holiday taxis, and others. easyJet provides holiday packages and hotel booking services in major cities and beach destinations in Europe. It provides baggage handling, and aircraft loading and unloading services. easyJet operates through a modern fleet of Airbus aircraft including A319, A320, A320 neo, and A321 neo. The company has an operational presence in the UK, Italy, Switzerland, France, Germany, the Netherlands, Egypt, Portugal, and Spain.

The easyJet digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, partnerships, investments, and ICT spending among others.

Total ICT Spending 2023 $332 million
ICT Spend by Function Network, Application, Data Center, Management, End-User Computing, Communications, and Service Desk
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), ICT Services Providers/Consulting Firms, Local Resellers, Telcos, Specialist Outsourcers, and Systems integrators
External ICT Spend by Segment Software (including Cloud SaaS), Network and communications, Hardware (including Cloud IaaS), ICT services, Consulting, and Others
Technology Theme Focus Artificial Intelligence, Big Data, Cloud, Online Travel, and Travel Apps
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Digital Transformation Strategies

easyJet has adopted AI solutions to save fuel, reduce carbon dioxide emissions, carry out predictive aircraft maintenance, predict demand, right-size its fleet planning, and reduce food wastage. The airline has deployed SkyBreathe, a cloud-based AI solution, which collects and analyses data from aircraft’s black boxes, combines them with other data such as weather conditions, payload, flight path, etc., and suggests fuel-saving strategies. The airline is also using AI for the predictive maintenance of aircraft and for loading the optimal amount of food for a flight. Through its partnership with Databricks, easyJet gained access to the latest AI innovations – lakehouse AI – which enables it to quickly prototype and experiment with innovative ideas together with its team of experts. This initiative allowed easyJet to easily experiment and quantify the benefit of cutting-edge generative AI use cases.

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easyJet Technology Theme Focus

easyJet is tapping the power of AI, cloud, big data, conversational platforms, mobile apps, social media, online travel, and travel apps to improve operational efficiency, launch innovative marketing campaigns, and offer superior customer service.

easyJet Technology Theme Focus

easyJet Technology Theme Focus

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easyJet Technology Initiatives

easyJet has been involved in several strategic technology partnerships and collaborations, technology rollouts, and investments over the past few years. For instance, easyJet collaborated with Winnow, to support hotel partners in reducing food waste, by using artificial intelligence tools. The partnership launched a pilot program in Spain, monitoring the reduction of food waste in one of the easyJet holidays’ popular hotels, the Bahia Principe Sunlight Costa Adeje resort. Winnow’s AI technology learns to see the food being wasted. By using a connected terminal with a motion camera, data is collected quickly and stored in the cloud. Teams then receive reports that pinpoint waste, giving them the insight to make operational improvements.

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easyJet ICT Spend by Function

  • Network
  • Application
  • Datacenter
  • Management
  • End-user computing
  • Communications
  • Service desk

easyJet ICT Spend by Function, 2023 (%)

easyJet ICT Spend by Function, 2023 (%)

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easyJet ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • ICT services providers/Consulting firms
  • Local resellers
  • Telcos
  • Specialist outsourcers
  • Systems integrators

easyJet ICT Spend by Channel, 2023 (%)

easyJet ICT Spend by Channel, 2023 (%)

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easyJet External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Network and communications
  • Hardware (including Cloud Iaas)
  • ICT services
  • Consulting
  • Others

easyJet External ICT Spend by Segment, 2023 (%)

easyJet External ICT Spend by Segment, 2023 (%)

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Scope

This report provides:

  • Insight into easyJet’s technology activities.
  • Overview of technology initiatives covering product launches, partnerships, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into easyJet’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches, partnerships, and investments.

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Table of Contents

Overview                                                                                              

– Brief information about the company, its business divisions, and its financials

Digital Transformation Strategy                                                      

– A summary of key digital strategies/implementation efforts of the company

Accelerators, Incubators, and Other Innovation Programs      

– Discusses the company’s key strategic units, innovation labs, incubation, and accelerator programs dedicated to technology innovation

Technology Focus                                                                               

– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company

Technology Initiatives                                                                       

Discussion about all the technology introductions & partnerships the company has entered

Investment                                                                                         

Brief discussion about the investments made by the company to acquire new technologies

Partnership, & Investment Network Map           

– A bird’s eye view of all the partnerships/investments that the company has made in the last 3-5 years

ICT Budget and Contracts                                                                 

– The company’s ICT budget segregated into hardware, software, and managed IT services

Key Executives                                                                                     

– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers.

Frequently asked questions

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