easyJet plc – Digital Transformation Strategies
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easyJet plc Digital Transformation Strategies Overview
easyJet has adopted AI solutions to save fuel, reduce carbon dioxide emissions, carry out predictive aircraft maintenance, predict demand, right-size its fleet planning, and reduce food wastage. AI, big data, cloud, online travel, and travel apps are among the key technologies under focus for the company. The annual ICT spending of easyJet was estimated at $332 million in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors.
easyJet Plc (easyJet) is a low-cost airline carrier. It offers short-haul passenger airline services. The company’s service portfolio includes flight booking, travel insurance, airport lounges, car rental, airport parking, airport transfers, holiday taxis, and others. easyJet provides holiday packages and hotel booking services in major cities and beach destinations in Europe. It provides baggage handling, and aircraft loading and unloading services. easyJet operates through a modern fleet of Airbus aircraft including A319, A320, A320 neo, and A321 neo. The company has an operational presence in the UK, Italy, Switzerland, France, Germany, the Netherlands, Egypt, Portugal, and Spain.
The easyJet digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, partnerships, investments, and ICT spending among others.
| Total ICT Spending 2023 | $332 million |
| ICT Spend by Function | Network, Application, Data Center, Management, End-User Computing, Communications, and Service Desk |
| ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), ICT Services Providers/Consulting Firms, Local Resellers, Telcos, Specialist Outsourcers, and Systems integrators |
| External ICT Spend by Segment | Software (including Cloud SaaS), Network and communications, Hardware (including Cloud IaaS), ICT services, Consulting, and Others |
| Technology Theme Focus | Artificial Intelligence, Big Data, Cloud, Online Travel, and Travel Apps |
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Digital Transformation Strategies
easyJet has adopted AI solutions to save fuel, reduce carbon dioxide emissions, carry out predictive aircraft maintenance, predict demand, right-size its fleet planning, and reduce food wastage. The airline has deployed SkyBreathe, a cloud-based AI solution, which collects and analyses data from aircraft’s black boxes, combines them with other data such as weather conditions, payload, flight path, etc., and suggests fuel-saving strategies. The airline is also using AI for the predictive maintenance of aircraft and for loading the optimal amount of food for a flight. Through its partnership with Databricks, easyJet gained access to the latest AI innovations – lakehouse AI – which enables it to quickly prototype and experiment with innovative ideas together with its team of experts. This initiative allowed easyJet to easily experiment and quantify the benefit of cutting-edge generative AI use cases.
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easyJet Technology Theme Focus
easyJet is tapping the power of AI, cloud, big data, conversational platforms, mobile apps, social media, online travel, and travel apps to improve operational efficiency, launch innovative marketing campaigns, and offer superior customer service.
easyJet Technology Theme Focus
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easyJet Technology Initiatives
easyJet has been involved in several strategic technology partnerships and collaborations, technology rollouts, and investments over the past few years. For instance, easyJet collaborated with Winnow, to support hotel partners in reducing food waste, by using artificial intelligence tools. The partnership launched a pilot program in Spain, monitoring the reduction of food waste in one of the easyJet holidays’ popular hotels, the Bahia Principe Sunlight Costa Adeje resort. Winnow’s AI technology learns to see the food being wasted. By using a connected terminal with a motion camera, data is collected quickly and stored in the cloud. Teams then receive reports that pinpoint waste, giving them the insight to make operational improvements.
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easyJet ICT Spend by Function
- Network
- Application
- Datacenter
- Management
- End-user computing
- Communications
- Service desk
easyJet ICT Spend by Function, 2023 (%)
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easyJet ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- ICT services providers/Consulting firms
- Local resellers
- Telcos
- Specialist outsourcers
- Systems integrators
easyJet ICT Spend by Channel, 2023 (%)
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easyJet External ICT Spend by Segment
- Software (including Cloud SaaS)
- Network and communications
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Others
easyJet External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into easyJet’s technology activities.
- Overview of technology initiatives covering product launches, partnerships, and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into easyJet’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches, partnerships, and investments.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of easyJet in 2023?
The annual ICT spending of easyJet was estimated at $332 million in 2023.
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Which function accounted for the highest ICT spending for easyJet in 2023?
Network accounted for the highest ICT spending by function for easyJet in 2023.
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Which channel accounted for the highest ICT spending for easyJet in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for easyJet in 2023.
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Which segment accounted for the highest external ICT spending for easyJet in 2023?
Software accounted for the highest external ICT spending by segment for easyJet in 2023.
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What are the key technology themes in focus for easyJet?
AI, big data, cloud, blockchain, and IoT are the key technological themes in focus for easyJet.
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