Edtech: Strategic Intelligence

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Published: November 20, 2025 Report Code: GDTMT-TR-S690-TH

Report Overview
Key Players
Table of Contents

Educational technology (edtech) refers to technology that helps facilitate learning. This can feature in classrooms, online platforms, informal learning spaces, and corporate learning.

Scope

This report provides an overview of the edtech theme.

It identifies the key trends impacting growth of the theme over the next 12 to 24 months.

It includes comprehensive industry analysis, including forecasts for edtech revenue to 2030.

It contains a timeline highlighting milestones in the development of edtech.

The detailed value chain shows comprises four core segments: learning materials, tools and enablers, edtech platforms, and education providers. Leading vendors are identified for sub-categories across three of these segments.

Key Highlights

The edtech market is consolidating after a pandemic boom. Venture capital funding has dropped off since its 2021 peak, and the market is overcrowded with companies offering similar products. Small companies are exiting the market through bankruptcy or acquisition. In 2026, companies that prioritize AI integration, product efficacy, and measurable learning outcomes will come out on top.

Artificial intelligence (AI) is redefining personalized education. AI provides tailored learning paths and intelligent tutoring systems for students while automating administrative tasks for educators. It is shifting education away from a one-size-fits-all model to a highly personalized, data-driven ecosystem. Edtech companies must treat AI as a fundamental part of their offerings and prioritize personalization.

Reasons to Buy

Edtech has disrupted traditional education and teaching methods. It allows teachers to teach and students to learn in an environment that uses devices such as smartphones, laptops, and tablets. Its range broadly encompasses hardware, software (delivered as apps), and online learning environments such as massive open online courses (MOOCs).

This report provides a clear and comprehensive overview of the edtech theme and explains the conditions driving its growth. It also includes details of the key technologies changing the education industry and the leading vendors across all aspects of the edtech market.

2U
Academic Partnerships
Adtalem
Afya
Age of Learning
Alphabet
Ânima Educação
Anthology
Anthropic
Ânima Educação
Applyboard
Babbel
Bertelsmann
BetterLesson
BISK
Blackboard
Blinkist
Bloomberg
Brainfuse
Byjus
Canvas
Cengage
Chegg
China Education
ClassDojo
CodaKid
Code
Cogna
Connect Training
Cornerstone
Course Hero
Coursera
Degreed
Deloitte
Discovery Education
Docebo
DocuPile
Dreambox
Drops
Duolingo
EBSCO
Edmodo
EdPuzzle
Education Elements
Flatworld
FlipGrid
Future Learn
Gaotu
Gimkit
Gloat
GoGuardian
GoNoodle
GoStudent
Grand Canyon Education
Guild
Homer
Hope Education
Houghton Miffler Harcourt
House of Math
IDP
Instructure
IXL
Kaggle
Kahoot
Keypath
Khan Academy
Knewton
Kodable
Labster
Leap
Learning Technologies Group
Mango
Matific
McGraw Hill
Mentimeter
Microsoft
Mintel
Mondly
moodle
Nearpod
NewOriental
NewsCorp
Newsela
Nikkei
Noodle
Oak National Academy
OpenSesame
Oracle
OU Analyse
Padlet
Parchment
Pearson
Phet
PhysicsWallah
Ping An Insurance
PowerSchool
Preply
ProctorU
Prodigy
ProQuest
Quizlet
Quizziz
Refinitiv
Relx
Remind
Scholastic
Skillshare
SkyHive
Squirrel AI
Starfall
StuDocu
TAL
TalentIms
TinkerGarten
Tinybop
Tutor.com
TutorMe
Udemy
Unacademy
Varsity
Vedantu
VitalSource
Wiley
WoltersKluwer
YouTube
Yuanfudao
Zuoyeband

Executive Summary

Introduction to Edtech

Value Chain

Trends

Edtech in Key Geographies

The Future of Edtech

Companies

Sector Scorecard

Glossary

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Edtech: Strategic Intelligence

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