EMEA Region Sport Technology Sponsorship Landscape – Analysing Biggest Deals, Sports League, Brands and Case Studies
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EMEA Region Sport Technology Sponsorship Landscape Report Overview
The annual sports sponsorship deal across the EMEA technology brands is estimated at $1.4 billion in 2024. Technology is one of the fastest-growing sectors in the world, making it a perfect sector for sporting products to associate themselves with. The sector is constantly evolving and changing rapidly, and there will continue to be a future for technology in the modern world.
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The EMEA region sport technology sponsorship landscape report provides deep insights into the EMEA technology sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and brand analysis highlighting many of the sector’s biggest spenders.
Annual Deals Value (2024) | $1.4 billion |
Key Sport Technology Type | · Soccer
· Motor Racing · Esports · Tennis · Golf · Basketball |
Key Category | · Team
· Federation · Series · Athlete · Event · Venue |
Key Active Brands | · Sorare
· EA Sports · Konami · Dapper Labs · FanCraze · Acronis |
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EMEA Sports Sponsorship Market Dynamics
Technology brands are a significant part of sports sponsorship across the globe. Many of the biggest technology brands have deals in place with some of the major sporting properties. The sector is constantly evolving and changing, as a result, there will be many sponsorship opportunities for technology firms within sports, technology companies are expected to become a mainstay in the sports sponsorship market.
Many technology companies have signed sponsorship agreements across the EMEA region (Europe, the Middle East and Africa). Across the region, globally recognized brands including EA Sports, TeamViewer, Oracle, Cisco, and Just Eat, each have annual deals worth millions, which highlights the interest to associate themselves with major properties in world sport.
EMEA Sports Technology Sponsorship Landscape by Sports Type
A few of the popular sports currently involved in sponsorship deals with EMEA technology companies are soccer, motor racing, esports, tennis, golf, and basketball among others. In 2024, soccer is the most selected sport for technology partnerships as it offers many sponsorship opportunities for brands due to the number of soccer teams competing in professional soccer leagues across the EMEA region.
EMEA Sport Technology Sponsorship Landscape by Sports Type, 2024 (%)
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EMEA Sport Technology Sponsorship Landscape by Category
A few of the significant categories in the EMEA sports technology sponsorship industry are team, venue, federation, event, series, and athlete. Team deals dominate the market, both in terms of volume and value in 2024. Brands commercially partner with sports teams, to connect with their fan base, which can be global. Furthermore, these brands on occasion also have the chance to work alongside star players.
EMEA Sport Technology Sponsorship Landscape by Category, 2024 (%)
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EMEA Sport Technology Sponsorship Landscape – Brand Analysis
Most of the investments in the region are by brands based in the United States. A few of the biggest spending brands in the EMEA sporting landscape are:
- Sorare
- EA Sports
- Konami
- Dapper Labs
- FanCraze
- Acronis
Sorare, the fantasy sport cryptocurrency-based video game company, leads as the most active technology brand across the EMEA region, in terms of volume of active deals. The brand has secured a lucrative four-year deal to partner with the English Premier League. As part of the agreement, both parties launch digital player cards and fantasy competitions.
EMEA Sport Technology Sponsorship Landscape by Active Brands, 2024(%)
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Segments Covered in the Report
EMEA Sport Technology Sponsorship Landscape Sports Type Outlook ($Billion, 2024)
- Soccer
- Motor Racing
- Esports
- Tennis
- Golf
- Basketball
EMEA Sport Technology Sponsorship Landscape Category Outlook ($Billion,2024)
- Team
- Federation
- Series
- Athlete
- Event
- Venue
Scope
The report looks to offer a detailed insight into the technology sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the technology sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the technology sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.
EA Sports
TeamViewer
Cisco
Just Eat
Voith
Oracle
HP
Konami
Table of Contents
Table
Frequently asked questions
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What was the sponsorship deal value for the EMEA technology brands in 2024?
The annual sports sponsorship deal across the EMEA technology brands is estimated at $1.4 billion in 2024.
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Which is the leading sport in terms of sponsorship deals in the EMEA technology market in 2024?
Soccer received the highest value sports sponsorship from technology brands across the EMEA in 2024.
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Which is the leading category in the EMEA sports technology sponsorship landscape in 2024?
Deals with sports teams dominate the market, both in terms of volume and value in 2024.
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Which are the major technology brands in the EMEA sports sponsorship market?
A few of the key technology brands in the EMEA sports sponsorship market are Sorare, EA Sports, Konami, Dapper Labs, FanCraze, and Acronis among others.
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