Europe Subscription Video on Demand (SVoD) Market Trends by Region, Country, Competitive Landscape and Forecast to 2027

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Europe Subscription Video on Demand (SVoD) Market Report Overview

The popularization of Subscription Video on Demand (SVoD) platforms and improved access to ultrafast broadband is transforming the video entertainment industry. The adoption of traditional pay-TV services in Europe has also slowed down due to growing competition from OTT video.

Cord-cutting trends, which are common in mature North American pay-TV markets such as Canada and the US, are also present in the European markets. Nonetheless, unlike in North America, the decline in cable and DTH in Europe will be outpaced by growth in IPTV.

The Europe SVoD market research report provides a comprehensive examination of the main trends in the European SVoD market. This will help executives to understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.

Key Countries The UK, Germany, Spain, Italy, and France
Key Players Netflix, Amazon Prime Video, and Disney+.

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Europe SVoD Market Dynamics

SVoD providers have introduced ad-supported plans at discounted prices to secure additional revenue from advertising and fund content production. Several SVoD players are pursuing growth by expanding into multiple European markets, with some venturing beyond Europe as well.

An increasing number of SVoD players are looking to enhance their content portfolios by including access to premium sports events and competitions.

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Europe SVoD Market Trends

New SVoD trends are emerging as the market matures and audiences grow. The UK and Germany are the largest SVoD markets in Europe in terms of subscriptions and revenue. The number of households subscribed to at least one SVoD service is increasing rapidly across European countries. France will see the largest jump in unique household SVoD penetration from 2022 to 2027. Growth will be supported by pay-TV providers bundling SVoD subscriptions with their pay-TV plans as well as SVOD providers offering discounted ad-tier subscription plans. For example, Movistar Spain has partnered with DAZN, Disney+, and Netflix, bundling SVoD subscriptions with its pay-TV plans.

Europe SVoD Market Segmentation by Countries

The key countries in the Europe SVoD market are the UK, Germany, Spain, Italy, and France. The UK had the highest unique household penetration in Europe in 2022.

The UK: The UK SVoD market is dominated by major global players such as Netflix, Amazon Prime Video, and Disney+. Premium and specialized content propositions together with entry-level SVoD plans will drive SVoD adoption and revenues

Germany: With demand for SVoD services increasing rapidly, the number of German households subscribed to SVoD services will surpass those with pay-TV services by 2025. Netflix will remain the leading SVoD platform in Germany. Amazon, the second largest SVoD player in 2022, will also retain its position.

France: In France, SVoD’s unique household penetration will increase over the forecast period but remain below pay TV. Amazon Prime Video, the second largest SVoD player in France in 2022, will narrow the gap with the market leader, Netflix, by 2027. Alongside Germany and the UK, the French SVoD market has one of the highest penetration rates in WE, benefiting from partnerships with an even more mature pay-TV market to bundle their respective services together.

SVoD Unique Household Penetration in Europe, 2022 Vs. 2027

SVoD Unique Household Penetration in Europe, 2022 Vs. 2027

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It provides an in-depth analysis of the following –

  • Section 1: Regional video market trends and competitive dynamics in Europe; analyses the main competitive trends affecting the pay-TV market in Europe
  • Section 2: SVoD subscription and revenue trends in Europe; provides a detailed description of the SVoD market in the region, looking at service adoption, unique subscriber evolution, and revenue evolution for 2021-2027. This section also analyzes the main competitive trends driving growth in the European SVoD market.
  • Section 3: Select country reviews; includes detailed descriptions of the SVoD markets in the UK, France, and Germany looking at service adoption, unique subscriber evolution, subscription market shares, and revenue evolution for the 2021-2027 period.
  • Section 4: Key findings and recommendations; the Insider concludes with several key findings and a set of recommendations for SVoD service providers.

Key Highlights

  • The European SVoD market is highly fragmented with many SVoD players competing over content.
  • SVoD players compete to deliver exclusive and local content.
  • SVoD players in Europe have been awarded sports streaming rights, competing with traditional pay-TV players.
  • The SVoD market in Europe will continue to grow with consumers adopting multiple SVoD subscriptions.
  • Content aggregation remains a key strategy for SVoD players.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the main trends in the European SVoD market, helping executives understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.
  • The report includes examples of strategies adopted by SVoD service providers that illustrate the findings of the report, providing insight into particular situations in the SVoD market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • With more than sixteen charts and tables, the report is designed for an executive-level audience, to help understand pay-TV and OTT market dynamics, and analyze key trends and strategies.

MGM Studios
Movistar Spain
Nordic Entertainment Group
Now TV
Premium Sports
TIM Italy
UEFA Champions League
Warner Bros. Disocvery

Table of Contents

  • 1. Executive Summary
  • 2. Regional Market Trends and Competitive Dynamics in Europe
  • 3. SVoD Subscription and Revenue Trends in Europe
  • 4. Select Country Reviews

    • 4.1. United Kingdom
    • 4.2. Germany
    • 4.3. France

  • 5. Key Takeaways and Recommendations
  • 6. Appendix
  • 7. Acronyms and Definitions
  • 8. Companies Mentioned
  • 9. Related Research
  • 10. About GlobalData
  • 11. Contact Information

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