Euros 2024 – Analysing Trends and Consumer Shopping Attitudes

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The Euros 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers during the Euros. The report analyses the market, the main trends, and consumer attitudes for food & drink, clothing & merchandise, and decorations & items for events at home.

The report provides a comprehensive analysis of the retail sector during the Euros, offering insights into the consumer dynamics and spending habits of British consumers during the Euros. This report aims to serve as a valuable resource for retail businesses, investors and other stakeholders interested in the effects of the Euros on the UK retail landscape.

Scope

Value for money is the key driver for consumers when purchasing items for the Euros, across categories.

ASDA is the leading retailer for average spend by consumers in the food & drink category.

Laptop/desktop usage to make purchases has increased across sectors since Euros 2021.

Reasons to Buy

Understand the spending habits of UK consumers during the Euros.

Understand what key demographics are purchasing items for the Euros, by category.

Discover the key selection criteria which drives consumers' purchases of different product categories during the Euros.

Adidas
Aldi
Amazon
Argos
ASDA
B&M
B&Q
Card Factory
Co-op
Currys
Etsy
H&M
Home Bargains
Homebase
IKEA
JD Sports
Lidl
Marks & Spencer
Morrisons
Next
Nike
Poundland
Primark
Sainsbury's
Sports Direct
Tesco
The Range
Waitrose & Partners
WH Smith

Table of Contents

01. Consumer attitudes

02. Food & drink

03. Clothing & merchandise

04. Decorations & items for events at home

05. Methodology & contacts

Table

Retailer ratings across key measures – grocers, 2024

Retailer ratings across key measures – non-food retailers, 2024

Percentage point change on Euros 2021, Retailers shopped at for food & drink, 2024

Percentage point change on Euros 2021, Retailers most shopped at for food & drink, 2024

Products purchased, Treats, 2021 & 2024

Products purchased, Alcoholic drinks, 2021 & 2024

Products purchased, Non-alcoholic drinks, 2021 & 2024

Products purchased, Meat and meat-free alternatives, 2021 & 2024

Products purchased, Bakery, desserts & puddings, 2021 & 2024

Products purchased, Fruits & vegetables, 2021 & 2024

Products purchased, Fish, 2021 & 2024

Products purchased, Ready meals & meal deals, 2021 & 2024

Products purchased, Delicatessen products, 2021 & 2024

Products bought on impulse (%), Food & drink, 2021 & 2024

Percentage point change on Euros 2021, Retailers shopped at for clothing & merchandise, 2024

Products purchased, Clothing & footwear, 2021 & 2024

Retailers used, Clothing & footwear, 2021 & 2024

Products purchased, Merchandise, 2021 & 2024

Retailers used, Merchandise, 2021 & 2024

Products bought on impulse (%), 2021 & Clothing & merchandise, 2024

Percentage point change on Euros 2021, Retailers shopped at for decorations & items for events at home, 2024

Products purchased, Decorations, 2021 & 2024

Retailers used, Decorations, 2021 & 2024

Products purchased, Electricals, 2021 & 2024

Retailers used, Electricals, 2021 & 2024

Products purchased, Outdoor gardening products, 2021 & 2024

Retailers used, Outdoor gardening products, 2021 & 2024

Products purchased, Items for events at home, 2021 & 2024

Retailers used, Items for events at home, 2021 & 2024

Products bought on impulse (%), Decorations & items for events at home, 2021 & 2024

Figures

Euros viewing penetration (by demographic & region), 2024

Euros shopper penetration (by demographic & region), 2024

Euros shopper profile (by demographic & region), 2024

Euros retail penetration (by demographic & region), 2024

Euros leisure penetration (by demographic & region), 2024

How did you finance your spending for the Euros this year?, 2021 & 2024

Euros spending on retail and leisure, 2024

What did you do to celebrate the Euros this year?

Euros takeaway cuisines, 2021 & 2024

Agreement and disagreement with statements about the Euros, 2024

Agreement and disagreement with statements about the Euros, 2025

Agreement and disagreement with statements about the Euros, 2026

Which retailer did the best job of promoting or communicating deals for the Euros?

What’s driving retailer selection – summary, 2024

Food & drink – overall (by demographic & region), 2024

Retailers shopped at for food & drink, 2021 & 2024

Retailers most shopped at for food & drink, 2021 & 2024

Consumers switching from their usual main retailer, 2024

Retailers consumers switched to, 2024

What’s driving retailer selection, 2024

Average spend on Euros food & drink, 2024

Consumers using each channel for food & drink, 2021 & 2024

Consumers using each store type for food & drink, 2021 & 2024

Consumers using each device for food & drink purchases, 2021 & 2024

Consumers using each fulfilment option for food & drink, 2021 & 2024

Treats (by demographic & region), 2024

Alcoholic drinks (by demographic & region), 2024

Non-alcoholic drinks (by demographic & region), 2024

Meat and meat-free alternatives (by demographic & region), 2024

Bakery, desserts & puddings (by demographic & region), 2024

Fruits & vegetables (by demographic & region), 2024

Fish (by demographic & region), 2024

Ready meals & meal deals (by demographic & region), 2024

Delicatessen products (by demographic & region), 2024

Planned/impulse purchases, 2024

Clothing & merchandise – overall, 2024

Retailers shopped at for clothing & merchandise, 2021 & 2024

What’s driving retailer selection, 2024

Consumers using each channel for clothing & merchandise, 2021 & 2024

Consumers using each store type for clothing & merchandise, 2021 & 2024

Consumers using each device for clothing & merchandise, 2021 & 2024

Consumers using each fulfilment option for clothing & merchandise, 2021 & 2024

Average spend on clothing & merchandise for the Euros, 2024

Clothing & footwear (by demographic & region), 2024

Merchandise (by demographic & region), 2024

Planned/impulse purchases, 2024

Decorations & items for events at home – overall, 2024

Retailers shopped at for decorations & items for events at home, 2021 & 2024

What’s driving retailer selection, 2024

Consumers using each channel for decorations & items for events at home, 2021 & 2024

Consumers using each store type for decorations & items for events at home, 2021 & 2024

Consumers using each device for decorations & items for events at home, 2021 & 2024

Consumers using each fulfilment option for decorations & items for events at home, 2021 & 2024

Average spend on decorations & items for events at home for the Euros, 2024

Decorations (by demographic & region), 2024

Electricals (by demographic & region), 2024

Outdoor gardening products (by demographic & region), 2024

Items for events at home (by demographic & region), 2024

Planned/impulse purchases, 2024

Frequently asked questions

Euros 2024 – Analysing Trends and Consumer Shopping Attitudes standard reports
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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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