France Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2028

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France Apparel Market Report Overview

The France apparel market size was valued at EUR50.4 billion in 2023. The market will witness slow growth at a CAGR of more than 2% during 2023-2028 dulled by the shoppers increasingly moving towards shopping secondhand and having capsule wardrobes. The France apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2023 in each of the categories as well as the entire apparel market of France.

France Apparel Market Outlook 2023-2028 (EUR Billion)

France Apparel Market Outlook 2023-2028 (EUR Billion)

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This France apparel market research report provides historical and forecast period data for total apparel sales in the country from 2018 to 2028. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors of the France apparel market.

Market Size (2023) EUR50.4bn
CAGR (2023-2028) >2%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Channels ·       Clothing, Footwear, and Accessories Specialists

·       Online Specialists

·       Other Online Retail

·       Department Stores

·       Hypermarkets, Supermarkets, and Hard Discounters

·       Other Offline Channels

Key Categories ·       Clothing

·       Footwear

·       Accessories

Key Brands ·       Zara

·       Nike

·       KIABI

·       Shein

·       Decathlon

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France Apparel Market Drivers

Factors such as the outperformance of online, luxury expertise, and urbanization are driving the market. France is the home to some of the most influential luxury brands, such as Louis Vuitton, Dior, and Chanel. Despite the overall luxury market having slowed down in recent months, France will benefit from its luxury heritage and expertise, which drives many tourists to buy designer goods when they visit. The price segment will remain the most resilient in the face of economic difficulties,

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France Apparel Market Segmentation by Categories

The key categories in the France apparel market are clothing, accessories, and footwear. Clothing accounted for the largest category in the France apparel market in 2023.  Menswear is expected to achieve the strongest CAGR within the clothing market driven by men’s growing interest in fashion, especially within sportswear and streetwear.

France Apparel Market Analysis by Categories, 2023 (%)
France Apparel Market Analysis by Categories, 2023 (%)Buy the Full Report for More Category Insights into the France Apparel Market
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France Apparel Market Segmentation by Channels

The key channels of the France apparel market are clothing, footwear, and accessories specialists, online specialists, other online retail, department stores, hypermarkets, supermarkets, and hard discounters, and other offline channels. Clothing, footwear, and accessories specialists accounted for the largest share of the market in 2023.

France Apparel Market Analysis by Channels, 2023 (%)

France Apparel Market Analysis by Channels, 2023 (%)

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France Apparel Market – Competitive Landscape

A few of the brands in the France apparel market are:

  • Zara
  • Nike
  • KIABI
  • Shein
  • Decathlon

In 2023, Zara was the highest revenue contributor in the France apparel market. It’s fashionable designs and brand elevation strategy appealed to consumers. The brand shows no signs of slowing down in the coming years, consistently delivering on-trend fashion, and leveraging marketing tools to entice shoppers.

France Apparel Market Analysis by Brands, 2023 (%)

France Apparel Market Analysis by Brands, 2023 (%)

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Segments Covered in the Report

France Apparel Category Outlook (Value, EUR Billion, 2018-2028)

  • Clothing
  • Accessories
  • Footwear

France Apparel Channels Outlook (Value, EUR Billion, 2018-2028)

  • Clothing, Footwear, and Accessories Specialists
  • Online Specialists
  • Other Online Retail
  • Department Stores
  • Hypermarkets, Supermarkets, and Hard Discounters
  • Other Offline Channels

Scope

Growth in the apparel market in France is expected to slow between 2025 and 2028, as shoppers increasingly move towards shopping secondhand and having capsule wardrobes.

In 2023, the online apparel market in France declined by 4.9% to reach EUR 10.4bn. This was an underperformance of total apparel, due to shoppers returning to physical stores for in person shopping experiences post-pandemic.

Zara remains the largest brand in France, with its market share rising 0.4ppts to 4.2% in 2023, driven by its exciting designs, fast reaction to trends and robust multichannel proposition.

Reasons to Buy

  • Understand where the demand lies within the France Apparel market across various price positionings, categories, and brands, to allow you to maximize customer acquisition.
  • Learn how continued inflationary challenges will impact the France Apparel market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches brands are taking to stand out in the France Apparel market, and how you can adapt these to fit your own business.

Zara
Nike
KIABI
Shein
Decathlon
Hermès
Adidas
Primark
H&M
Gémo
Jules

Table of Contents

EXECUTIVE SUMMARY

France Apparel Market Drivers

France Apparel Market Inhibitors

Economic Background

FRANCE APPAREL MARKET TO 2028

France Apparel Market 2018-2028

FRANCE APPAREL MARKET: CATEGORY PERFORMANCE TO 2028

France Apparel Market by Category, 2018, 2023 & 2028

France Clothing Categories 2018-2028

France Footwear Categories 2018-2028

France Accessories Category 2018-2028

France Apparel Market by Price Positioning, 2023, 2024 & 2028

France Sportswear Market 2018-2028

FRANCE APPAREL MARKET: CHANNEL PERFORMANCE TO 2028

France Online Apparel Market 2018-2028

France Online vs Offline Channel Growth 2018-2028

France Apparel Market by Channel, 2023 & 2028

CONSUMERS

Apparel Spending Changes by Demographic in H1 2024

Style Preferences

Online & Social Media Attitudes

Apparel Purchase Frequency

Apparel Purchase Drivers

Apparel Purchase Inspirations

Fashion Preferences & Attitudes

Sustainability & Ethical Concerns

COMPETITVE LANDSCAPE: BRANDS

Top 10 France Apparel Market Shares 2021-2023

Top 10: Winners & Losers 2024 Outlook

Brand Profiles

Gemo

Jules

Hermès

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)

Figures

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Real GDP per capita (EUR) and annual growth (%)

Consumer price inflation (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

France Apparel Market Value, 2018, 2023 & 2028 (EUR bn) with CAGR (%)

France Apparel Market Value (EUR bn) and Volumes (m units) 2018-2028, with Annual Growth (%)

Category Shares within the France Apparel Market (%) 2018, 2023 & 2028

Clothing: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

Footwear: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

Accessories: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)

France Apparel Market by Price Positioning, 2023, 2024 & 2028

France Sportswear Market (EUR bn) with Annual Growth (%), 2018-2028

France Online Apparel Market (EUR bn) 2018-2028 and Online Penetration (%)

Online, Offline & Total Apparel Annual Growth in France (%), 2018-2028

France Apparel Market by Channel Share (%) 2023 & 2028

French consumers that planned to spend more or less on apparel in H1 2024 by demographic

Styles purchased by French apparel shoppers

Agreement and disagreement with statements regarding online shopping and social media

How frequently French consumers purchase apparel

What is important to French shoppers when purchasing apparel

What inspires French consumers’ apparel purchases

Agreement and disagreement with statements regarding fashion preferences and attitudes

Agreement and disagreement with statements regarding Sustainability & Ethical Concerns

Top 10 France Apparel Brands by Market Share (%), 2021, 2022 & 2023, with Change in Share 2021-2023

Gemo Apparel Market Share in France (%) 2018-2023

Jules Apparel Market Share in France (%) 2018-2023

Hermes Apparel Market Share in France (%) 2018-2023

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