France Retail Market, Consumer Insights and Competitive Landscape to 2029

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This report offers an overview of the retail market in France, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

In 2024, France's economy continued to experience sluggish growth, with real GDP per capita rising by 0.8%. Although inflation decreased to 2.0% in 2024 from 4.9% in 2023, consumer spending failed to pick up due to the French government's implementation of higher taxes, which dampened consumer confidence.

Key Highlights

France's high level of unemployment will inhibit retail growth during the forecast period

Uncertain macroeconomic conditions result in a muted growth trend for the French retail market out to 2029

Non-food specialists take a hit as demand for non-essential big-ticket items falls

French consumers’ preference for instore shopping hinders online growth

Big-ticket spend delays impede growth in the home sectors, while beauty demand propels health & beauty growth out to 2029

Slowing inflation should bolster consumers’ confidence in their finances in 2025

Personalization is crucial for French consumers, as shoppers require retailers to tailor products to them and their needs

Reasons to Buy

Gain an overview of the French retail market sizes and growths to 2029

Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the French retail market

Understand who the main competitors are in the French retail market with market share figures

Action
Apple
Auchan
Boulanger
Brico Depot
Carrefour Hypermarket
Castorama
Darty
Decathlon
E.Leclerc
FNAC
IKEA
Intermarche Super
Intersport
Kiabi
Krys
Leroy Merlin
Nocibe
Optic 2000
Sephora
Shein
Super U
Zara

Table of Contents

Executive Summary

Country Overview

Retail Market to 2029

Consumer Insights

Competitive Landscape

Methodology & Contacts

Table

Top 5 France Retailers by Market Share (%) 2023, & 2024 with Change in Share 2023-2024 (ppts)

Figures

Real GDP per capita (EUR) and annual growth (%)

Population (millions) and annual growth (%)

France Retail Market Value, 2019-2029 (EUR bn) with Annual Growth (%)

Channel share of total retail in the France Retail Market (%) 2019, 2024e & 2029f

France Online Retail Market (EUR bn) 2019-2029 and Online Penetration (%)

Sector Sales (EUR bn) within the France Retail Market 2019, 2024e & 2029(f)

French consumers’ level of concern about their personal finance situation

How French consumers are coping with rising prices in general

Percentage of French consumers that class features such as 'low price' essential when making general purchases

How much attention French consumers are giving to the ingredients used in various products

French consumer sentiment on shopping locally

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