Future of Leisure – Thematic Intelligence

Reasons to buy the ‘Future of Leisure’ thematic intelligence report:

• The Future of Leisure thematic intelligence report provides market forecasts and case studies of innovations across the leisure industry, including sports, travel and tourism, and media.
• It evaluates the global outlook for the sector and the way the next wave of advanced technologies will transform it.
• The report covers the key companies that will take the leisure sector into the future by implementing various technologies and innovations.

How is our ‘Future of Leisure’ report unique from other reports in the market?

Companies throughout the sports, media, and travel & tourism sectors are investing in the technologies of the future right now.

• This report looks ahead to 2035 and beyond. It identifies the key innovations that will revolutionize the sector and profiles the start-ups and emerging leaders heading the charge.
• This report will help design and develop your corporate strategy by building your understanding of how the leisure sector will progress in the coming years.
• The report uses GlobalData’s unique thematic methodology to help you spot the developments that will transform the leisure sector before competitors.
• GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.

We recommend this valuable source of information to anyone involved in:

• ​Stakeholders within the Tourism, Sports, Media and Filmmaking Industry
• Technology Leaders and Startups
• Business Development and Market Intelligence
• Investment Analysts and Portfolio Managers
• Professional Services – Investment Banks, PE/VC firms
• M&A/Investment, Management Consultants, and Consulting Firms

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Future of Leisure Thematic Report Overview

Various factors, including changing consumption habits, the rise of personalization, the emergence of new markets, and increased sustainability concerns, will drive changes and innovations in the leisure industry.

The “Future of Leisure – Thematic Intelligence” report is part of GlobalData’s Future of Industry report series that focuses on the leisure sector, with a particular focus on the future of sport, media, and travel and tourism. The report examines how technologies, including augmented reality (AR), artificial intelligence (AI), the Internet of Things (IoT), and robotics, will transform the abovementioned sectors.

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Future of Sport

Innovative technologies like AI and AR will revolutionize many aspects of sports, from broadcasting and advertising to player training and injury prevention. Players are increasingly becoming aware of their brand power and use it to secure lucrative endorsements outside their clubs. For this purpose, social media will remain essential to expand their reach and presence. Collective bargaining and player agencies will gain importance, empowering players to negotiate better terms and advocate for improved labor agreements amid rising commercial demands.

In addition, AI commentary translation, transcription, and personalized sponsorships will proliferate. Core broadcast commentary will be translated in real-time using AI into every major language, expanding broadcasters’ reach into new markets and attracting new audiences to smaller sports. Leading commentators will sign lucrative contracts with sports broadcasters to provide AI-translated commentary based on their voices. AI-generated subtitles will improve accessibility for audiences with hearing impairments, making sports content more inclusive and engaging for all.

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Future of Media

Generative AI engages with users through text, audio, or video in natural language. Companies in the media sector have been investing heavily in it to improve their offerings, processes, and workflows. Despite fears that gen AI will threaten creative jobs, proponents say the reverse is true, and AI will take on more monotonous and mundane tasks, freeing creatives to focus on higher-value activity.

Furthermore, generative AI will speed up pre-production in filmmaking as well as help re-age actors in film and TV. Since gen AI can create images or videos based on textual descriptions or prompts, it can create entire films without having to go to filming locations, use equipment, or even hire actors. Meanwhile, technicians can feed the old works of actors to AI machines to reproduce a version of their younger selves. Similarly, neural networks can predict how parts of the face will age after being fed multiple images of faces at different ages, allowing for the creation of an older version of an actor.

Global AI Revenue, 2019-2030 ($ Billion)

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Future of Travel and Tourism

AR will drive the digitalization of the travel and tourism sector alongside other themes like 5G, AI, cloud computing, IoT, and data analytics. AR technology can perform many functions such as translating signage, finding the way, and checking luggage sizes, to reduce travelers’ stress and enable a smoother and more informed journey. Destinations and attractions can also be enhanced with virtual tours, interactive maps, and other visualization tools.

Themes that will Contribute to the Digitalization of the Travel and Tourism Sector

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Key Highlights

• 6G will provide the low latency and high bandwidth needed for the next generation of AI, AR, IoT, and robotics-enhanced sports stadiums. AI-powered commentary translation, transcription, and personalized sponsorship messaging will be available across all sports coverage. 

• Generative and decision-making AI will become a fundamental part of the filmmaking industry. AR will change how audiences engage with and experience music. AR-enhanced stages and avatar performances will become the norm. 

• Major travel and tourism companies will offer highly personalized products and services by 2035 in an attempt to maximize revenues and remain competitive. AR will drive the digitalization of the travel and tourism sector alongside other themes like 5G, AI, cloud computing, IoT, and data analytics. Environmental consciousness will promote more sustainable travel practices.