Future of Work in Consumer – Thematic Research

Pages: 41 Published: March 30, 2021 Report Code: GDCG-TR-S024

The theme of the future of work has affected many due to the rapid adjustments required during COVID-19. Companies have had to adapt to meet changes in demand, consumption occasions, and methods of shopping. FMCG companies, retailers, and foodservice outlets have adopted digitalization and remote working in response to increasing desires for flexibility and on-demand service.


The future of work is no longer a niche theme for the largest companies. COVID-19 has accelerated its urgency and forced its entry into the public consciousness.

COVID-19 has changed attitudes and priorities around work-life balances and short-term trends for reverse urbanization.

New forms of digitalization will continue to enhance the e-commerce experience. Traditional retail has suffered while online channels have boomed in popularity.

Reasons to Buy

Gain insight into the latest sub-trends around the future of work.

Identify emerging technologies to help better position your company.

Discover how rapid enforced changes over the past year will influence consumer reactions.

Key Players

Box, Amazon, Uber, DoorDash, Fujitsu, Unilever, Shopify, Slack, Twitter

Table of Contents

| Contents

Executive summary


Our Future of Work Framework







Macroeconomic trends

Regulatory trends

Use Cases

Mergers and acquisitions



Public companies


Further Reading


Appendix: Our thematic research methodology

Frequently Asked Questions

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